Kasia PerzyńskaJuly 23, 2015 Most marketing strategies are based on content creation. According to the “B2B Content Marketing” report held by the Content Marketing Institute, 70% of all B2B marketers are distributing more content compared to the previous year. data credit: Content Marketing Institute research “B2B Content Marketing- 2015 Benchmarks, Budgets, and Trends – North … Continue reading Actionable SEO Tips For Your Business Blog. Part I
Blake HarrisJuly 21, 2015 The art/business/chaos of understanding Search Engine Optimization (SEO) can be daunting. Especially as popular search engines consistently refine their algorithm. But regardless of what goes into crafting their super-secret special sauce, here are some terms that will help explain what SEO is all about, and can also assist with improving your … Continue reading The ABC’s of SEO (Part 2)
Maureen HochdorfJuly 21, 2015 We’ve made it to our final post in our Starting a Business series. If you’ve followed along during this journey, you’ve taken your business from a mere idea all the way through the process to having a tangible business. Now it’s time to start reaping the benefits of all the hard … Continue reading 10 Ways to Grow Your Business AND Your Piggybank (Part 7)
Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)
Blake HarrisJuly 20, 2015 The art/business/chaos of understanding Search Engine Optimization (SEO) can be daunting. Especially as popular search engines like Google and Bing consistently refine their algorithm. But regardless of what goes into crafting their super-secret special sauce, here’s an A-Z list of terms that will help explain what SEO is all about, and … Continue reading The ABC’s of SEO (Part 1)
Alan HartJuly 19, 2015 It is not as hard as you think and the results will greatly justify the effort In the first part of this series we saw why we need to be able to forecast our company’s balance sheet. In this installment we will see examples of how a forecasted balance sheet is … Continue reading Why you Must Forecast your Balance Sheet – Part 2
Vincent NgJuly 19, 2015 Are you looking to market on Pinterest but not too sure where to start? In this series, I offer ten guidelines to help you develop a winning Pinterest strategy from scratch. 1) Decide Who Your Core Audience Is The first thing you need to do when developing a Pinterest strategy is … Continue reading How To Develop A Winning Pinterest Strategy From Scratch (Part 1)
Tara BranniganJuly 16, 2015 Where do they fit in your social video strategy? The past few months have seen a surge in video streaming thanks to the introduction of mobile-based apps Periscope and Meerkat. While both are fairly new, they have seen explosive growth and are well on their way to becoming part of social … Continue reading Meerkat & Periscope – Part 1
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Alan HartJuly 7, 2015 It is not as hard as you think and the results will greatly justify the effort I have written several times on this blog about forecasting a company’s balance sheet and the many benefits one gets from it. If this is so beneficial, then why is this so hard if not … Continue reading Why You Must Forecast Your Balance Sheet – Part 1
