Blake HarrisJuly 20, 2015 The art/business/chaos of understanding Search Engine Optimization (SEO) can be daunting. Especially as popular search engines like Google and Bing consistently refine their algorithm. But regardless of what goes into crafting their super-secret special sauce, here’s an A-Z list of terms that will help explain what SEO is all about, and … Continue reading The ABC’s of SEO (Part 1)
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Why you Must Forecast your Balance Sheet – Part 2
Alan HartJuly 19, 2015 It is not as hard as you think and the results will greatly justify the effort In the first part of this series we saw why we need to be able to forecast our company’s balance sheet. In this installment we will see examples of how a forecasted balance sheet is … Continue reading Why you Must Forecast your Balance Sheet – Part 2
How To Develop A Winning Pinterest Strategy From Scratch (Part 1)
Vincent NgJuly 19, 2015 Are you looking to market on Pinterest but not too sure where to start? In this series, I offer ten guidelines to help you develop a winning Pinterest strategy from scratch. 1) Decide Who Your Core Audience Is The first thing you need to do when developing a Pinterest strategy is … Continue reading How To Develop A Winning Pinterest Strategy From Scratch (Part 1)
Meerkat & Periscope – Part 1
Tara BranniganJuly 16, 2015 Where do they fit in your social video strategy? The past few months have seen a surge in video streaming thanks to the introduction of mobile-based apps Periscope and Meerkat. While both are fairly new, they have seen explosive growth and are well on their way to becoming part of social … Continue reading Meerkat & Periscope – Part 1
Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Columnist Daniel Faggella brings us the second piece in a multi-part series exploring how to market your business using a powerful PR “Hit List.” Daniel Faggella on July 13, 2015 The promised land for businesses is where you no longer have to search out leads and customers … because your perfect customers are searching for … Continue reading Email Subscribers On Demand, Working Your Public Relations “Hit List,” Part 2
Why You Must Forecast Your Balance Sheet – Part 1
Alan HartJuly 7, 2015 It is not as hard as you think and the results will greatly justify the effort I have written several times on this blog about forecasting a company’s balance sheet and the many benefits one gets from it. If this is so beneficial, then why is this so hard if not … Continue reading Why You Must Forecast Your Balance Sheet – Part 1
The Ultimate Video Marketing ROI Cheat Sheet (Part 1)
by Heba Hosny July 7th, 2015 No matter what you do, your job is to tell your story – Gary Vaynerchuk As usual, Gary V. is RIGHT. The following stats prove it. 52% of marketers worldwide believe that video best ROI compared to other types of digital content (Source Syndacast) A staggering 90% of online … Continue reading The Ultimate Video Marketing ROI Cheat Sheet (Part 1)
How to Build a Strong Online Presence for Your Business (Part 5)
Maureen HochdorfJuly 3, 2015 We’re more than half way through our Starting a Business Series, and after covering topics such as your business idea, making a business plan and defining your demographics, today’s topic will be focusing on creating an online presence for your business. When it comes to marketing your product and service, your … Continue reading How to Build a Strong Online Presence for Your Business (Part 5)
Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
Guide To Autoresponders Part 1: Benefits And Welcome Emails
Lisa FurgisonJune 21, 2015 Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled. An autoresponder series is a valuable email marketing tool that gives you … Continue reading Guide To Autoresponders Part 1: Benefits And Welcome Emails
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