Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
AI is exposing what your martech stack can’t hide. In 2026, teams without the skills and processes to support it won’t be able to prove ROI. By Gene De Libero Published on March 30, 2026 Last year, I wrote about the gap between martech promises and results. The questions I raised about revenue attribution, … Continue reading The truth about martech in 2026
Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed. By Tonya Walker Published on March 23, 2026 Last updated on March 24, 2026 Consolidation is back on the agenda for many martech teams. The CFO is scrutinizing spend. Your marketing budget is … Continue reading Why martech consolidation business cases fall short
The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions. By Tonya Walker January 23, 2026 Last quarter, I watched a marketing team spend $ 180,000 on an attribution platform they’d been lobbying for all year. The demos were impressive. The business case was approved. … Continue reading The $2 million martech procurement mistake hiding in plain sight
Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention. By Alicia Arnold January 16, 2026 In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take … Continue reading When martech requires a sprint — and when it demands a marathon
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity
Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that
AI agents took center stage at the November MarTech Conference, where leaders unpacked how orchestration, agility and alignment are redefining marketing in the age of intelligent automation. MarTechBot on November 11, 2025 The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, … Continue reading 10 of the best insights from the November 2025 MarTech Conference
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they?
By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach. Steve Bevilacqua on October 23, 2025 Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now … Continue reading Quiet martech is redefining how teams work
