Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk. Steve Petersen on February 6, 2024 When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. But doing so comes with risks. Before deciding to … Continue reading Combining martech projects: 5 questions to ask
Category Archives: Marketing Technology
What to do when your martech tools aren’t delivering results
Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024 The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results
Martech activity slows in 2023 with less funding, launches
Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report. Allyson Delaney on January 31, 2024 In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. … Continue reading Martech activity slows in 2023 with less funding, launches
Martech set to exceed $215 billion by 2027
The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast. Chris Wood on January 23, 2024 A multi-year martech boom is underway. Global martech spend is projected to surpass $ 215 billion annually by 2027, up from $ 131 billion in … Continue reading Martech set to exceed $215 billion by 2027
How strategic martech integration drives business growth
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth
5 ‘must-dos’ when reviewing your martech stack
In a time of tighter budgets and ‘doing more with less,’ a marketing technology review is an essential step for maximizing efficiency and spending. Sam Burr on December 29, 2023 It’s been a tough year for many consumers. The rising cost of living has people paring back personal and household spending. This makes marketing teams … Continue reading 5 ‘must-dos’ when reviewing your martech stack
The latest AI-powered marketing tech releases
ChatGPT isn’t always enough: After losing the search engine wars to Google’s wallet, Microsoft rebrands Bing Chat to CoPilot. Constantine von Hoffman on November 16, 2023 ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it … Continue reading The latest AI-powered marketing tech releases
5 reasons why the martech landscape will reach its peak in 2024
Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024
Beyond quadrants: An alternative approach to martech selection
Find out why static quadrants with generic winners and losers fail to capture unique business needs and how to shortlist vendors based on strategic fit. Apoorv Durga on November 9, 2023 When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry … Continue reading Beyond quadrants: An alternative approach to martech selection
4 ways to get more value from your martech investments
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments