Emotions expressed by facial expressions can diagnose user reactions to mobile ads. William Terdoslavich on April 13, 2023 There they stare, heads bowed, but not in prayer. This is the profile of your typical smart phone user, surfing the net, looking for the next thing. As they flip from page to page and scroll up … Continue reading Scanning the faces that scan the mobile screens
Category Archives: Marketing Technology
Marketo’s March releases: A manager’s guide
Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide
This week’s new AI/ChatGPT-powered martech products
Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 7, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading This week’s new AI/ChatGPT-powered martech products
MarTech’s content marketing experts to follow
Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.. Constantine von Hoffman on April 3, 2023 The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough … Continue reading MarTech’s content marketing experts to follow
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here’s our roundup of this week’s releases. Constantine von Hoffman on March 30, 2023 Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intelligence … Continue reading This week’s new AI-powered martech products, platforms and features
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance
How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies. Anita Brearton on February 6, 2023 2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory … Continue reading The state of martech in 2023
The dangers of saying ‘no’ in martech
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.” Steve Petersen on January 20, 2023 I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the … Continue reading The dangers of saying ‘no’ in martech
How Coca-Cola activated their enterprise CDP
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Chris Wood on January 11, 2023 This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola … Continue reading How Coca-Cola activated their enterprise CDP
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