Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value
Category Archives: Marketing Technology
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today! Pamela Parker on May 19, 2022 Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of … Continue reading Unveiling our first MarTech Intelligence Report on email marketing platforms
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report. Kim Davis on May 5, 2022 Back in 2015, there was a lot of talk about the “Frankenstack” — the “infamous” Frankenstack, as Scott Brinker called it. This was the martech stack constructed … Continue reading Aggregation is key to the new Martech Map
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022 2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference’s day two keynote say it’s past time to put the horse in front of the cart. Constantine von Hoffman on March 30, 2022 A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how … Continue reading When it comes to marketing technology, ends come before means
Everything is measurable in marketing
Leadership must commit the time, people and resources to measure what they ask for. Christopher Penn on March 23, 2022 One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. It’s intangible. There’s no way to measure … Continue reading Everything is measurable in marketing
How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation. Gene De Libero on March 14, 2022 Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without … Continue reading How to unlock the power of your marketing technology
Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S. by Laurie Sullivan @lauriesullivan, March 11, 2022 Master the Monster (MTM) recently made its debut in the United States with its global production marketplace and end-to-end video creation platform. The company is based in France. Spearheaded by Elie Ohayon, former CEO of Saatchi … Continue reading Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
How to establish a new martech role
Getting colleagues familiar with your new martech position is no easy task. Steve Petersen on March 2, 2022 Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. I formally entered the martech space when I was asked … Continue reading How to establish a new martech role
Introducing MarTech’s guide to agile marketing for leaders
This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively. Henry Powderly on February 18, 2022 It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to … Continue reading Introducing MarTech’s guide to agile marketing for leaders
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