Category Archives: Marketing Technology

What to do when your martech tools aren’t delivering results

Reassess your strategy, identify implementation challenges and turn your martech investments into marketing triumphs. Venkatraman Kannan on February 2, 2024  The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the … Continue reading What to do when your martech tools aren’t delivering results

Martech activity slows in 2023 with less funding, launches

Martech funding, product launches and M&A sink in 2023 per CabinetM’s latest report. Allyson Delaney on January 31, 2024 In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products.  … Continue reading Martech activity slows in 2023 with less funding, launches

How strategic martech integration drives business growth

Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth

5 reasons why the martech landscape will reach its peak in 2024

Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023  One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024

Beyond quadrants: An alternative approach to martech selection

Find out why static quadrants with generic winners and losers fail to capture unique business needs and how to shortlist vendors based on strategic fit. Apoorv Durga on November 9, 2023 When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry … Continue reading Beyond quadrants: An alternative approach to martech selection

4 ways to get more value from your martech investments

Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization. Carlos Hidalgo on October 26, 2023 I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and … Continue reading 4 ways to get more value from your martech investments