Category Archives: Marketing Technology

Why martech integration needs more than technical skills

In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills

A look at martech investment and innovation

Roughly the same number of companies/products enter and exit the market each year.  Anita Brearton on August 2, 2022 At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines … Continue reading A look at martech investment and innovation

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech.   Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021.  But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Movable Ink’s Da Vinci thinks outside the campaign box

Movable Ink’s new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization. Kim Davis on June 22, 2022   Vivek Sharma At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called … Continue reading Movable Ink’s Da Vinci thinks outside the campaign box