Category Archives: Marketing Technology

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value

Unveiling our first MarTech Intelligence Report on email marketing platforms

Download the buyer’s guide today! Pamela Parker on May 19, 2022   Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of … Continue reading Unveiling our first MarTech Intelligence Report on email marketing platforms

The 2022 martech landscape shows the space growing towards 10,000 solutions

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow. Kim Davis on May 3, 2022   2022 Martech Landscape There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two … Continue reading The 2022 martech landscape shows the space growing towards 10,000 solutions

How to unlock the power of your marketing technology

Do it right and you increase your chances of successful digital transformation. Gene De Libero on March 14, 2022   Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without … Continue reading How to unlock the power of your marketing technology

Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.

Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S. by Laurie Sullivan  @lauriesullivan, March 11, 2022 Master the Monster (MTM) recently made its debut in the United States with its global production marketplace and end-to-end video creation platform. The company is based in France. Spearheaded by Elie Ohayon, former CEO of Saatchi … Continue reading Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.

Introducing MarTech’s guide to agile marketing for leaders

This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively. Henry Powderly on February 18, 2022 It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to … Continue reading Introducing MarTech’s guide to agile marketing for leaders