Category Archives: Marketing Technology

Marketo’s March releases: A manager’s guide

Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide

This week’s new AI/ChatGPT-powered martech products

Here’s your guide to all the AI-powered martech products, platforms and features that came to market this week Constantine von Hoffman on April 7, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, … Continue reading This week’s new AI/ChatGPT-powered martech products

This week’s new AI-powered martech products, platforms and features

With so many new AI products coming out, it can be hard to keep track of them all. Here’s our roundup of this week’s releases. Constantine von Hoffman on March 30, 2023 Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function.  Why we care. Artificial intelligence … Continue reading This week’s new AI-powered martech products, platforms and features

Marketing technology optimization: The path to peak martech stack performance

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023  A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance

How to choose the right martech partner: 6 practical tips

Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips

The state of martech in 2023

Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies. Anita Brearton on February 6, 2023 2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory … Continue reading The state of martech in 2023