Category Archives: Marketing Technology

Unifying projects and products: The power of program management in martech

Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024   As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity.  While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech

Martech’s moment of truth: Why product excellence beats slick sales pitches

Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches

Hiring a business analyst: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst. MarTechBot on April 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Hiring a business analyst: Best of the MarTechBot