Category Archives: Customer Conversion

3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study

Rachel Foster February 24, 2021 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content for converting late-stage leads. Meanwhile, 98% of B2B … Continue reading 3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study

Intercom brings new features to the customer conversation

Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform.  These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation

Beyond call tracking: Measuring sentiment for marketing success

The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019  Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success

4 of the Biggest Factors That Affect Customer Purchase Decisions

By Shane Barker May 17th, 2018   What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions … Continue reading 4 of the Biggest Factors That Affect Customer Purchase Decisions

3 Essential Strategies that Onboarding Can Borrow from Marketing

Blake Beus — July 26, 2017 Follow @BlakeBeus — July 26, 2017 Free-Photos / Pixabay The goal of marketing is to engage an audience in order to sell the products, services, and identity that your business offers. In many ways, all effective onboarding programs share these same goals. Think about it—it’s important to keep new … Continue reading 3 Essential Strategies that Onboarding Can Borrow from Marketing

4 Effective Strategies to Make Your Onboarding Process Robust

Paul Keijzer — April 20, 2017 Follow @Paul_Keijzer— April 20, 2017 One of the biggest concerns of any growing organization is the constant need for talent. Talent is harder to find and attract. Even more challenging is retaining talent. Sure you may have the culture, benefits, environment and growth that could support your cause, however, … Continue reading 4 Effective Strategies to Make Your Onboarding Process Robust