Jared Atchison May 12, 2021 There are countless ways to grow your brand as a small business owner. Effective marketing, a strong customer support team, and a robust content strategy all contribute to the development of your company. When you look at all of these factors, you’ll find that they have something in common. They … Continue reading How to Commit Your Brand to Customer Success
Category Archives: Customer Conversion
3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
Rachel Foster February 24, 2021 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to the Content Marketing Institute, 40% of B2B marketers said that case studies are the #1 type of content for converting late-stage leads. Meanwhile, 98% of B2B … Continue reading 3 Time-Tested Ways to Get Customers to Say “YES!” to a Case Study
Intercom brings new features to the customer conversation
Building engagement through conversational tools. Rodric Bradford on August 13, 2020 The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform. These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual tasks and processes. Eliminating … Continue reading Intercom brings new features to the customer conversation
How to Win More Business From Your Existing Clients
Esther Cohen — February 4, 2020 Want to win more business from your existing clients? This article shares some strategies to keep clients happy and get more business from them. In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafé. After months of searching, … Continue reading How to Win More Business From Your Existing Clients
Beyond call tracking: Measuring sentiment for marketing success
The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019 Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success
4 of the Biggest Factors That Affect Customer Purchase Decisions
By Shane Barker May 17th, 2018 What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions … Continue reading 4 of the Biggest Factors That Affect Customer Purchase Decisions
9 Tools To Encourage Customers To Pay Fast
George Beall — March 13, 2018 Follow @GeorgePBeall — March 13, 2018 Payment issues can cause major cash flow obstacles for small and large businesses alike. In a worst-case scenario, customers may simply abandon the transaction. Business Insider reports that e-commerce merchants lose almost $ 5 trillion in sales per year when customers fill virtual … Continue reading 9 Tools To Encourage Customers To Pay Fast
The New Account Journey in ABM From Prospect to Customer
Grant Grigorian — March 7, 2018 — March 7, 2018 Traditional sales methodologies lay the foundation for sales best practices. Following them will give you visibility into a prospect’s movement between sales stages and help you answer important questions about the status of a deal. Journey analytics achieve the same function for Marketing. They define … Continue reading The New Account Journey in ABM From Prospect to Customer
3 Essential Strategies that Onboarding Can Borrow from Marketing
Blake Beus — July 26, 2017 Follow @BlakeBeus — July 26, 2017 Free-Photos / Pixabay The goal of marketing is to engage an audience in order to sell the products, services, and identity that your business offers. In many ways, all effective onboarding programs share these same goals. Think about it—it’s important to keep new … Continue reading 3 Essential Strategies that Onboarding Can Borrow from Marketing
4 Effective Strategies to Make Your Onboarding Process Robust
Paul Keijzer — April 20, 2017 Follow @Paul_Keijzer— April 20, 2017 One of the biggest concerns of any growing organization is the constant need for talent. Talent is harder to find and attract. Even more challenging is retaining talent. Sure you may have the culture, benefits, environment and growth that could support your cause, however, … Continue reading 4 Effective Strategies to Make Your Onboarding Process Robust