Kate MillerMay 21, 2015 The uniqueness of Instagram is that it focuses on images, videos and sense of closeness images and videos provide. This makes them a great tool to use for visual marketing. You can instantly post images with your mobile device and share them with your followers to promote your products and services. … Continue reading Amazing Benefits Of Instagram For Your Business | Part 1
Richard KirbyMay 3, 2015 In my first post in this series titled Big Challenges for Small Business Owners, three important areas for small business success were outlined: people, finances, and time. In the second post titled The Small Business People Puzzle (Part 1), we discussed finding, attracting, selecting, and on-boarding the “right” employees. In this … Continue reading The Small Business People Puzzle, Part 2
Richard KirbyApril 27, 2015 A recent post titled Big Challenges for Small Business Owners examined three important areas all successful small business owners must manage: people, finances, and time. In this and the following posts, let’s look deeper into each of the three topics. First, let’s tackle the trickiest of the three: people. For many … Continue reading The Small Business People Puzzle, Part 1
Curran CorriganApril 25, 2015 All modern marketers want to increase conversion rates –it’s just good marketing. However, the question is always how to do so? By taking a strategic approach in developing a Demand Generation Strategy vs. a tactical approach, marketers can make a bigger impact in their results. What really helps to increase conversation … Continue reading Increasing Conversion Rates – Part 2
Thomas StocksApril 22, 2015 Year after year, someone, somewhere will talk about how video is growing and how important it is to your marketing strategy – I’m that guy! Google keeps changing, as does technology, but video seems to be growing with it. In fact, video content is being viewed by 59% of executives who … Continue reading Is Video Part Of Your Marketing Strategy? If Not, Why Not?
Joana FerreiraApril 14, 2015 Here are 10 more questions coming up. We’d be happy to do a part 3! 11. What are the Penguin, the Panda, the Hummingbird and the Pigeon algorithms? For a really in-depth explanation of all the updates and what they mean, check out this post by Moz Blog. We’ll give you the summarised … Continue reading 20 Search Marketing Questions You’ve Always Wanted to Ask (Part 2)
Joana FerreiraApril 13, 2015 Raise your hand if you’ve ever been in this situation: You’re sitting in a meeting with a team of Search Marketing experts, and suddenly you realise you have no idea what they’re talking about. You look around the room, and everyone seems to be nodding in understanding so you think to … Continue reading 20 Search Marketing Questions You’ve Always Wanted To Ask (Part 1)
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. Susan Waldes on March 30, 2015 In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers. There was no big … Continue reading Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
Len AprilMarch 28, 2015 The seller’s market If we consider the catbird seat that today’s candidates occupy, it’s fair to say we’re in the midst of a seller’s market. Sure, it’s a term generally reserved for real estate transactions, yet it seems to bear striking similarities to the current state of employment. Throughout many parts … Continue reading Effective Recruitment Marketing Version 2.0: Part 2
Gyles SewardMarch 26, 2015 WordPress has a lot of benefits when it comes to SEO but there is also a lot of misinformation out there. Part two of our series is here to help you untangle the truth from the rumours, based on questions we get asked a lot here at Elementary Digital. You can … Continue reading FAQs about WordPress and SEO: Part Two
