Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014. Ginny Marvin on April 2, 2015 Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the technology and business services vertical saw 822 percent higher engagement from … Continue reading Report: Mobile Video Ads 5X More Engaging Than Standard Banners
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
David WilsonMarch 25, 2015 Did you know that over 66 percent of all emails are now opened on mobile devices? And while the financial services industry has one of the highest mobile email open rates of any industry at 41 percent, click-throughs are among the lowest at two percent. One reason for the low click-throughs, … Continue reading 6 Things You Must Do To Create Mobile Email That Works
Angela Hausman, PhDMarch 23, 2015 Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. This year, things are different. Mobile is king! Long live the king! Why mobile first? Duh. Look around you. … Continue reading Mobile First: Marketing To The Mobile Consumer [Infographic]
Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
Emily CarterMarch 19, 2015 They’re calling it Mobilegeddon. In case you haven’t heard yet, Google recently made this announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Even … Continue reading Google Algorithm Changes: Prepare for the Mobile Apocalypse!
James DebonoMarch 19, 2015 So this morning I woke up to the following email in my inbox. !Fix mobile usability issues found on Big Thinking Online Now as far as I was aware this site is mobile optimised; we have a responsive theme, which means that the website layout will adjust depending on what device … Continue reading If You Don’t Fix Your Mobile Website Issues it Could Cost You!
Specific tactics can make a big difference in campaign performance. Greg Sterling on March 17, 2015 The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive … Continue reading Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
Eric SealMarch 17, 2015 Big changes are coming in SEO. You already knew they were coming. But now we know the upcoming mobile friendly update that Google is launching on April 21, 2015 is going to be big. Zineb Ait Bahajji, one of Google’s Webmaster Trends Analysts, announced earlier this morning at SMX Munich that … Continue reading Mobile Friendly Update to be “Bigger” than Penguin, Panda
Drew BernardMarch 16, 2015 Last January Facebook announced Facebook Trending. Designed to take-on a perceived Twitter strength, Trending lists topics and hashtags that have recently spiked in popularity on Facebook. However, with 703 million mobile daily active users on average, bringing Trending to mobile devices is an important update and one that warrants a renewed look … Continue reading Now on Mobile: Four Strategies to Increase Reach and Engagement with Facebook Trending
