Category Archives: Sales Strategy

32 questions to ask sales enablement vendors during a demo

Sales Strategy

Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Pamela Parker on March 3, 2022 Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through … Continue reading 32 questions to ask sales enablement vendors during a demo →

What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Sales Strategy

These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today’s digitally focused B2B buyer. Pamela Parker on February 18, 2022 As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, … Continue reading What is sales enablement and how do these platforms help bridge the marketing-sales divide? →

How to Increase Sales During the Holiday Season with Google Search Features

Sales Strategy

Birbahadur Singh August 6, 2021 The holidays are just around the corner. It is that time of year that brings you more sales than any other month or occasion does. What is your marketing and sales strategy for the upcoming holiday season? To boost your traffic, sales, and revenue during holidays this year, you could … Continue reading How to Increase Sales During the Holiday Season with Google Search Features →

Convert Visits into Sales: Build Awareness and a Great UX Design

Sales Strategy

Angela Hausman, PhD May 7, 2021 Driving traffic to your website is one thing, but you also need to ensure potential customers stay there when they arrive; ultimately working to convert visits into sales and customers into repeat customers. Their experience on your website, called a user experience (UX for short) reflects their customer journey … Continue reading Convert Visits into Sales: Build Awareness and a Great UX Design →

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Sales Strategy

Laura Patterson January 28, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors, and meet and serve … Continue reading Beware of Changing Strategy Just When Your Sails Have Caught the Wind →

Aligning sales and marketing in the manufacturing sector

Sales Strategy

Helping industrial clients understand the need for sales and marketing to align around technology. Kim Davis on October 9, 2020 at 11:38 am With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment … Continue reading Aligning sales and marketing in the manufacturing sector →

6 Steps to Crisis-Proof Your Sales and Marketing Strategy

Sales Strategy

Dave Sutton July 20, 2020 In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Maintaining it during a downturn or in something like the current market environment, caused by our collective response to COVID-19, can be tricky. Business leaders who mobilize … Continue reading 6 Steps to Crisis-Proof Your Sales and Marketing Strategy →

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