Category Archives: Sales Strategy

How to Increase Sales During the Holiday Season with Google Search Features

Birbahadur Singh August 6, 2021 The holidays are just around the corner. It is that time of year that brings you more sales than any other month or occasion does. What is your marketing and sales strategy for the upcoming holiday season? To boost your traffic, sales, and revenue during holidays this year, you could … Continue reading How to Increase Sales During the Holiday Season with Google Search Features

Convert Visits into Sales: Build Awareness and a Great UX Design

Angela Hausman, PhD May 7, 2021 Driving traffic to your website is one thing, but you also need to ensure potential customers stay there when they arrive; ultimately working to convert visits into sales and customers into repeat customers. Their experience on your website, called a user experience (UX for short) reflects their customer journey … Continue reading Convert Visits into Sales: Build Awareness and a Great UX Design

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Laura Patterson January 28, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors, and meet and serve … Continue reading Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Aligning sales and marketing in the manufacturing sector

Helping industrial clients understand the need for sales and marketing to align around technology. Kim Davis on October 9, 2020 at 11:38 am With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment … Continue reading Aligning sales and marketing in the manufacturing sector

6 Steps to Crisis-Proof Your Sales and Marketing Strategy

Dave Sutton July 20, 2020 In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Maintaining it during a downturn or in something like the current market environment, caused by our collective response to COVID-19, can be tricky. Business leaders who mobilize … Continue reading 6 Steps to Crisis-Proof Your Sales and Marketing Strategy