Category Archives: Sales Strategy

Build trust, gain sales

Brands can just play the compliance game. Or they can turn customer trust into a powerful asset. William Terdoslavich on November 24, 2021 The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just … Continue reading Build trust, gain sales →

How to Increase Sales During the Holiday Season with Google Search Features

Sales Strategy

Birbahadur Singh August 6, 2021 The holidays are just around the corner. It is that time of year that brings you more sales than any other month or occasion does. What is your marketing and sales strategy for the upcoming holiday season? To boost your traffic, sales, and revenue during holidays this year, you could … Continue reading How to Increase Sales During the Holiday Season with Google Search Features →

Retail Subject Lines That Actually Drive Sales

Sales Strategy

Robert Cole June 3, 2021 Considering the sheer volume of promotional emails created by companies every day, standing out from the crowd can be a real challenge. Generating new and exciting retail subject lines that are capable of contributing to sales can be especially difficult. When it comes to retail marketing emails, creating the right … Continue reading Retail Subject Lines That Actually Drive Sales →

Convert Visits into Sales: Build Awareness and a Great UX Design

Sales Strategy

Angela Hausman, PhD May 7, 2021 Driving traffic to your website is one thing, but you also need to ensure potential customers stay there when they arrive; ultimately working to convert visits into sales and customers into repeat customers. Their experience on your website, called a user experience (UX for short) reflects their customer journey … Continue reading Convert Visits into Sales: Build Awareness and a Great UX Design →

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Sales Strategy

Laura Patterson January 28, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors, and meet and serve … Continue reading Beware of Changing Strategy Just When Your Sails Have Caught the Wind →

Aligning sales and marketing in the manufacturing sector

Sales Strategy

Helping industrial clients understand the need for sales and marketing to align around technology. Kim Davis on October 9, 2020 at 11:38 am With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment … Continue reading Aligning sales and marketing in the manufacturing sector →

5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond

Sales Strategy

5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond Frank Landman / 21 Aug 2020 There are plenty of ways to increase sales, however, if you’re looking for advice online you probably won’t find many new ideas. Most online sites provide basic advice like make more sales calls, train your team, and learn … Continue reading 5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond →

6 Steps to Crisis-Proof Your Sales and Marketing Strategy

Sales Strategy

Dave Sutton July 20, 2020 In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Maintaining it during a downturn or in something like the current market environment, caused by our collective response to COVID-19, can be tricky. Business leaders who mobilize … Continue reading 6 Steps to Crisis-Proof Your Sales and Marketing Strategy →

4 Pricing Mistakes to Stop Making in 2020

Sales Strategy

Taylor Gordon — June 5, 2020 Working on your pricing strategy is one way to increase your income in 2019. Many freelancers and small business owners with service-based businesses make mistakes with pricing that cause them to leave money on the table. These are mistakes to avoid in 2019: Mistake #1: Racing competitors to the … Continue reading 4 Pricing Mistakes to Stop Making in 2020 →

Getting Out of the Phishing Net [Infographic]

Sales Strategy

Brian Wallace — April 22, 2020 In 2018 alone 83% of people received phishing emails. Did you know that 64% of businesses experienced phishing attacks? And attacks are increasing, from 2013 to 2018 attacks more than doubled. Why are phishing attacks on the rise? Because they’re rather effective since they exploit human nature rather than … Continue reading Getting Out of the Phishing Net [Infographic] →