Category Archives: Sales Strategy

Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Laura Patterson January 28, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/WindInYourSails_edited-podcast_1_.mp3 Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode. Your strategy outlines how your organization will achieve its goals, offset competitors, and meet and serve … Continue reading Beware of Changing Strategy Just When Your Sails Have Caught the Wind →

Aligning sales and marketing in the manufacturing sector

Sales Strategy

Helping industrial clients understand the need for sales and marketing to align around technology. Kim Davis on October 9, 2020 at 11:38 am With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment … Continue reading Aligning sales and marketing in the manufacturing sector →

5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond

Sales Strategy

5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond Frank Landman / 21 Aug 2020 There are plenty of ways to increase sales, however, if you’re looking for advice online you probably won’t find many new ideas. Most online sites provide basic advice like make more sales calls, train your team, and learn … Continue reading 5 Proven Ways to Skyrocket Your Sales in 2020 and Beyond →

6 Steps to Crisis-Proof Your Sales and Marketing Strategy

Sales Strategy

Dave Sutton July 20, 2020 In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Maintaining it during a downturn or in something like the current market environment, caused by our collective response to COVID-19, can be tricky. Business leaders who mobilize … Continue reading 6 Steps to Crisis-Proof Your Sales and Marketing Strategy →

4 Pricing Mistakes to Stop Making in 2020

Sales Strategy

Taylor Gordon — June 5, 2020 Working on your pricing strategy is one way to increase your income in 2019. Many freelancers and small business owners with service-based businesses make mistakes with pricing that cause them to leave money on the table. These are mistakes to avoid in 2019: Mistake #1: Racing competitors to the … Continue reading 4 Pricing Mistakes to Stop Making in 2020 →

Getting Out of the Phishing Net [Infographic]

Sales Strategy

Brian Wallace — April 22, 2020 In 2018 alone 83% of people received phishing emails. Did you know that 64% of businesses experienced phishing attacks? And attacks are increasing, from 2013 to 2018 attacks more than doubled. Why are phishing attacks on the rise? Because they’re rather effective since they exploit human nature rather than … Continue reading Getting Out of the Phishing Net [Infographic] →

Etsy Fees: Complete Guide for Sellers

Sales Strategy

Michael Ugino — March 19, 2020 Etsy, with its focus on handmade and vintage items, is a great place for independent artists and crafters to set up their own shops and sell their wares. And today, more than 2.1 million people sell their products on Etsy. It’s free to join Etsy and set up a … Continue reading Etsy Fees: Complete Guide for Sellers →

5 Powerful Sales Prospecting Strategies for SMEs

Sales Strategy

Mario Peshev — February 18, 2020 I remember landing my first consulting clients by sales prospecting through the following channels: Referral LinkedIn Cold outreach The first one came from a friend providing consulting in a different field. He did reach out to me and asked if I was interested – so that worked out pretty … Continue reading 5 Powerful Sales Prospecting Strategies for SMEs →

10 Sales Incentives That Actually Motivate Sales Teams

Sales Strategy

Josh Bean — December 22, 2019 Motivating your sales team month after month is no easy task. Not all sales incentives are created equal. A gift card to a chic boutique might motivate one sales rep but bore another. A sales incentive is effective only if it’s something your team actually wants. And while we’re … Continue reading 10 Sales Incentives That Actually Motivate Sales Teams →

Are You Ready to Manage Your Sales This Halloween?

Sales Strategy

Jayanti Katariya — October 22, 2019 Follow @moontechnolabs Autumn is around the corner and there is a slight chill in the air. The streets are covered in auburn leaves, the skies are clear and the excitement of the holidays permeates the very around us. Fall marks the beginning of a long stream of holidays, starting … Continue reading Are You Ready to Manage Your Sales This Halloween? →