Steven Imke — October 1, 2019 Follow @SteveImke The primary concept to understand when trying to find the best marketing and sales strategy is that a small business has three basic strategies to drive revenue. They can be sales-led, market-led, or product-led. However, before we dive in, I once saw a great definition of sales … Continue reading How to Know Which Marketing and Sales Strategy is Best
Josh Swenson — August 13, 2019 — August 13, 2019 rawpixel / Pixabay We’ve all heard about the importance of sales and marketing alignment. It makes for a better business, it grows revenue, and overall it makes everyone happier. But what does sales and marketing alignment have to do with a referral strategy? A lot, … Continue reading How Marketing Can Motivate Sales (and Vice Versa)
Stacey Rudolph — June 17, 2019 — June 17, 2019 Apart from the impulse purchases or basic buys, sales normally take place over a long period of time. When customers become cost-conscious and rational, it takes more than one follow up step to convince them to buy from you. Therefore following up after your sales … Continue reading Why Sales Follow Up is Critical [Infographic]
Getting Data on Sales Prospects Using Public Sources As you know, sales prospecting is deeply intertwined with research. The information that you collect can inform your pitch, build rapport with the prospect, and shape your messaging. Ultimately, your research will drive your sales numbers. Yet prospect research, at its best, combination an understanding of their … Continue reading Getting Data on Sales Prospects Using Public Sources
William Harris — May 20, 2019 Follow @wmharris101 — May 20, 2019 E-commerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the e-commerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing … Continue reading How to Drive More Repeat Purchases Than Ever Before
Ingrid Catlin — April 19, 2019 Follow @blueingy — April 19, 2019 If you work with a large number of channel partners, you’re likely already using a pretty sophisticated software tech stack. After all, trying to manage business interactions with multiple partners can be very tricky if you don’t have the automated ability to track … Continue reading Why Incentives Should Be Part of Your Channel Software Stack
George B. Thomas — November 12, 2018 — November 12, 2018 JuralMin / Pixabay I’m on a mission to help companies understand the need to embrace a culture of video in 2019 and beyond. Why is this a passion point for me? As I’ve been helping companies embrace video, I’m starting to see the same … Continue reading The Ultimate Video Funnel For Sales, Marketing, and Service in 2019
Viktor Bogdanov — October 26, 2018 Follow @easytiger1981 — October 26, 2018 No secret that at best, marketing and sales departments coexist peacefully, without interfering in each other’s affairs. That’s not bad. But only if the business owner is satisfied with the financial results and has no ambition to scale. However, if sales managers do … Continue reading Opposites Attract: How to Align Sales and Marketing
Aidan Cole — June 20, 2018 Follow @aidanjcole— June 20, 2018 With 68 percent of all American adults on Facebook, it’s no secret that social media is a marketing goldmine. Social media has connected us like never before, giving businesses and marketers the opportunity to reach wider audiences. Unfortunately, it’s not all sunshine and roses … Continue reading Got Media Buying Woes? Go Systemic.
By Stefan Des May 10th, 2018 Lead generation is very important for any business that want to succeed. This is why 58% of marketers say their lead generation budget will increase this year. But the truth is 30% – 50% of leads are not ready to buy. Infact, according to MarketingSherpa, 61% of B2B marketers … Continue reading 7 Jaw-Dropping Tips To Increase Your Sales With Lead Nurturing
