Category Archives: Reports

Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey. Jennifer Cannon on June 13, 2019 As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big … Continue reading Forrester: Over-reliance on big data, siloed teams impede customer insights

Report: Social media sentiment not predictive of offline brand outcomes

Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018   The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes

Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam

Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam by Laurie Sullivan  @lauriesullivan, June 28, 2018 Google’s 2017 webspam report released Thursday shows that less than 1% of those searching on its engine landed on a spam-filled website, and the number of hacked websites fell by 80% compared with the … Continue reading Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam

Report: Key to SMB advertiser retention is onboarding engagement and early upselling

Vendasta offers an anti-churn formula of sorts to marketing companies serving the small business market. Greg Sterling on June 20, 2018   Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a formula of sorts … Continue reading Report: Key to SMB advertiser retention is onboarding engagement and early upselling

Report: Millennials least influenced by retail advertising, most active tech adopters

The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018   It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters