Category Archives: Reports

Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Reports

The suspension by the Media Ratings Council opened the door for competing rating providers who are being embraced by broadcasters and streamers. Constantine von Hoffman on April 18, 2023 The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts … Continue reading Nielsen’s national TV ratings gets accreditation back after 19-month suspension →

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel

Reports

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel →

Lime reports its first fully profitable year on an adjusted basis

Reports

  By Lana Tleimat and Jessica Bursztynsky February 21, 2023 Micromobility startup Lime announced Tuesday that it was profitable throughout 2022 on an adjusted EBITDA basis—making it the first micromobility company to post a full profitable year, it said.   The company said it achieved a record $466 million in gross bookings last year, which … Continue reading Lime reports its first fully profitable year on an adjusted basis →

Nielsen announces first module for cross-screen audience measurement platform

Reports

Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform →

Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023

Reports

Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023 by Steve Ellwanger , December 23, 2022 Ready-to-drink (RTD) cocktails will face major SKU shifts by retailers in 2023, while non-alcohol spirits continue to proliferate. Those predictions from NielsenIQ and its CGA on-premise insights unit come as people who represent nearly half of all beverage alcohol purchasers on … Continue reading Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023 →

Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign

Reports

Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign by Laurie Sullivan  @lauriesullivan, July 13, 2022 Lotame will release data on Wednesday detailing a video campaign with Banana Boat that tests the performance and the scale of programmatic audience targeting with and without third-party cookies.  “The concept of cookieless is new, and … Continue reading Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign →

How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent?

Reports

How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent? by Karlene Lukovitz  @KLmarketdaily, February 3, 2022 A new study of kids’ media consumption, recall of brands and ads, purchase intent and other media behaviors shows video-on-demand (VOD) consistently coming in behind YouTube, and sometimes behind broadcast TV.  The survey with 2,000 U.S. … Continue reading How Influential Is VOD In Kids’ Media Consumption, Ad Recall, Purchase Intent? →

Report: Global In-Game Advertising Grew Over 9% In 2021

Reports

Report: Global In-Game Advertising Grew Over 9% In 2021 by Todd Wasserman , January 14, 2022 In-game advertising grew over 9% in 2021, led by the Asia-Pacific, according to a report from Technavio. The report notes that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet connections along with the … Continue reading Report: Global In-Game Advertising Grew Over 9% In 2021 →

Nielsen: How Brands Can Prepare For Second-Half Year Declines

Reports

Nielsen: How Brands Can Prepare For Second-Half Year Declines by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2020 Nielsen estimates that brands that cut advertising for an extended period such as the remainder of 2020 could face revenue declines of up to 11% in 2021. A second wave of pandemic crisis later this year in … Continue reading Nielsen: How Brands Can Prepare For Second-Half Year Declines →

Personal Values Top List Of Brand Loyalty, IBM Reports

Reports

Personal Values Top List Of Brand Loyalty, IBM Reports by Laurie Sullivan  @lauriesullivan, Yesterday One-third of all consumers stop buying their preferred products if they lose trust in the brand, and one-third of consumers stopped purchasing their long-time favorites in 2019. IBM’s study–Meet The 2020 Consumer Driving Change–on global consumer trends reveals that the importance … Continue reading Personal Values Top List Of Brand Loyalty, IBM Reports →

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