Category Archives: SEO And SEM

5 Keys To Building An Effective SEO Marketing Plan

5 Keys To Building An Effective SEO Marketing Plan by Brett Farmiloe , Columnist, July 25, 2018 Search Engine Optimization, or SEO, is a scary-sounding phrase that involves maximizing the number of visitors to your webpage. It’s one of the main marketing tools that agencies, mine included, use to get people to visit websites. However, … Continue reading 5 Keys To Building An Effective SEO Marketing Plan →

How SEO and SEM Work Together

SEO And SEM

Zach Heller — June 27, 2018 Follow @zheller — June 27, 2018 Search engines are a primary source of traffic for most online businesses. But there are two distinct types of search engine traffic: Organic search traffic Paid search traffic Organic search traffic is the stuff dreams are made of. This occurs when someone searches … Continue reading How SEO and SEM Work Together →

How To Get Your Featured Snippet

SEO And SEM

By Gennaro Cuofano June 21st, 2017 When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, … Continue reading How To Get Your Featured Snippet →

Engage Your Audience with Video Marketing for SEO

SEO And SEM

Jasz Rae Joseph — May 31, 2017 — May 31, 2017 Marketers who use video grow revenue 49 percent faster than non-video users. Video marketing can be a great addition to your inbound marketing plan because it boosts engagement, is easy to monitor and allows you to be more creative. However, video marketing for SEO … Continue reading Engage Your Audience with Video Marketing for SEO →

Methbot, fake news and five other reasons SEM/SEO interest will surge

SEO And SEM

Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. Kevin Lee on February 3, 2017 Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 … Continue reading Methbot, fake news and five other reasons SEM/SEO interest will surge →

3 Quick SEO Wins You Can Earn In 2017 with Search Marketing Staffing

SEO And SEM

Mark Miller — January 24, 2017 Follow @MMtwopointfive— January 24, 2017 All the interim SEO talent you’ll ever need is right here! Of all the digital strategies available to marketing leaders in recent years, SEO is undoubtedly among the most complex and enduring. It’s also one of the most potentially lucrative, so it pays to … Continue reading 3 Quick SEO Wins You Can Earn In 2017 with Search Marketing Staffing →

Importance of SEO and How it Differs from SEM

SEO And SEM

by Eric SamsonSeptember 23, 2016 Anyone involved in a business with a digital presence (i.e. anyone in business these days) has doubtlessly come across the terms SEO and SEM. Nevertheless, I’ve found that the average person’s knowledge in these areas is limited. To begin, let’s unfurl the acronyms. SEO stands for Search Engine Optimization and … Continue reading Importance of SEO and How it Differs from SEM →

Which Is Better? Search Engine Optimization vs Paid Advertising

SEO And SEM

by Miro Leppelt June 13, 2016 Follow @seodevelopmentJune 13, 2016 Why Organic Search Results Provide Higher Value to Users There are basically two ways of online advertising, and it’s paid advertising and SEO (search engine optimization). Both of these advertising techniques work great if you know how to properly structure it. But there are a … Continue reading Which Is Better? Search Engine Optimization vs Paid Advertising →

An Introduction to SEO and SMM for Small Business Owners

SEO And SEM

by Marco Sacca April 29, 2016 Follow @AccuraCastITApril 29, 2016 Over the past decade, search engines like Google have been taking the lead as the top places to market your products or services online. If you are looking to grow your business, you should be growing your online presence on the search engines. Search Engine … Continue reading An Introduction to SEO and SMM for Small Business Owners →

SEO vs PPC: Which Digital Marketing Strategy Is Right For Your Business?

SEO And SEM

by Amber Callan April 19, 2016 Follow @ambermcallanApril 19, 2016 Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you look into a digital marketing strategy. Today we’ll be looking at two … Continue reading SEO vs PPC: Which Digital Marketing Strategy Is Right For Your Business? →