Farhan Suleman — September 23, 2019 Follow @farhansule007 — September 23, 2019 Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets. Complete bio-data of a particular person is extracted from … Continue reading How to Take the Best Advantage of Social Media Marketing for Your Business
Kevin Payne — September 18, 2019 Follow @kevintpayne — September 18, 2019 The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. One study shows that out of the over 600 million people using this platform, 90 million of … Continue reading LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)
Macy’s Changing Its Marketing Strategy by Laurie Sullivan @lauriesullivan, September 20, 2019 Macy’s will begin testing same-day delivery in 30 markets for online orders of $75 or more starting Oct. 1, in an effort to change the way it markets its own brand to consumers. The company has spent years helping the brands that … Continue reading Macy’s Changing Its Marketing Strategy
Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing
Bonnie Harris — September 15, 2019 Follow @waxmarketing — September 15, 2019 FirmBee / Pixabay Creating infographics have been one of the most widely used content marketing strategies for the past few years. Infographics are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power … Continue reading 4 Infographic Marketing Tips From the Pros
Ashley Hill — September 14, 2019 — September 14, 2019 Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, like compelling graphics and eye-catching call-to-action buttons. But what’s becoming more and more rare with all … Continue reading Crafting Killer Marketing Emails (That Will Actually Get Read)
Bob Van Rossum — September 13, 2019 Follow @BobVR — September 13, 2019 If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are … Continue reading How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity
Conor Bond — September 10, 2019 — September 10, 2019 The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more … Continue reading 6 Ecommerce Digital Marketing Tips for More Online Sales
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you’re there. Gene De Libero on September 10, 2019 Over the past few years in my role as digital marketing evangelist for a customer experience management company, I have had the opportunity to attend dozens … Continue reading How to get the most value from any marketing conference
