Jared Atchison June 25, 2021 Want to know how you can easily integrate social media into your website? You’re not alone. With over half the world’s population now using social media, it makes sense for you to use its power to promote your brand and grow your business.
In fact, research has shown that social media drives 31.24% of traffic to websites, and adding a video feed can increase your conversion rate by as much as 86%. That’s certainly something to consider and take action on. Integrating social media into your website can also help you build trust and get more shares.
So, are you ready to boost user engagement and supercharge your sales by effective social media integration? Here are 3 easy and effective ways to integrate social media into your WordPress website. Best of all, you don’t have to be a techie to do this.
Let’s find out what they are.
3 Easy Ways to Integrate Social Media Into Your Website
There are many ways you can integrate social media into your WordPress website. But I’m going to show you 3 easy ways that are all proven to effectively increase referral traffic, engagement, and conversions.
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Add Your Social Profiles to WordPress
By getting your visitors to follow you on different social channels, you can stay in touch with them and quickly bring them back to your site. You’ll also gain more visibility and can generate more leads for your business.
So, the first step is to add your social media profiles to WordPress and let Google and other search engines know about them. And the easiest way to do this is by using a WordPress SEO plugin, like All in One SEO (AIOSEO), Rank Math, or Yoast SEO.
All these plugins let you add links to your social media profiles for most of the popular social networks. This will help you rank in search engines for all your social media accounts and boost your referral traffic.
2. Embed a Social Media Review Widget on Your Website
Did you know that consumers are 83% more likely to trust peers over the brand itself, and 91% of millennials trust reviews as much as recommendations from friends and family? You’re probably also one of the “master Googler’s” for reviews before making a purchase. Who wouldn’t be! We need to make sure we’re buying a good product.
That said, with the rise of social media accounts, there’s no reason for you to display faceless and nameless reviews on your website’s testimonials page. Instead, you can use the power of social media to create positive social proof for your brand by embedding social media reviews on your site.
For instance, Smash Ballon is an excellent social media feed plugin for WordPress that allows you to embed customer reviews from your Twitter, Instagram, Facebook, or YouTube feed. With its easy setup process, you can start displaying professional testimonials on your website in a matter of seconds.
3. Add YouTube Video Testimonials in Your Content
Today, video content is what’s exploding in popularity online. If you want to engage more people, especially the younger generation that forms a significant part of the market, you need to create social media videos.
And as a business owner, YouTube video testimonials will add the credibility and social proof you need to take your business to the next level.
Incorporating Youtube video testimonials on your website can have several advantages, and here are 2 of them:
- Videos are entertaining to watch and are easier to interpret. It adds trust when you can see the facial expressions of the person who’s giving the testimonial. You can judge whether they are offering an honest review or not.
- You can say a million words through a 1-minute video, which would take a lot of time and effort to convey over to a blog post. Besides, it makes your brand more memorable because your customers are more likely to remember your products and services if you show them through a video.
You can easily add a Youtube video feed to your website with WordPress plugins, such as Smash Balloon, YouTube Showcase, Envira Gallery, YouChannel, etc.
Final Thoughts
In this post, I’ve given you 3 quick and easy tips to help you integrate social media into your website. Implementing these tips can help you strengthen your brand and engage with your audience. More specifically, and also the end goal, it will increase your referral traffic and boost sales for your business. So if you haven’t tried them out yet, do so now and start growing your followers, improving your brand reputation, boost sales, and make your business more successful.
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