Category Archives: Marketing Tips

The Psychology of Color in Marketing & What It Means for Your Video Ads

Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

No Joke: 8 Email Marketing Ideas for April Fool’s Day

Kristen Dunleavy — March 19, 2018 Follow @KristenWritesIt — March 19, 2018 When it comes to offering liberating opportunities for creative email marketing, nothing compares to April Fool’s Day. There are no constraints regarding color schemes (that’s right, St. Patrick’s Day, we’re looking at you!), no themes to haunt you the way, say, Halloween does, … Continue reading No Joke: 8 Email Marketing Ideas for April Fool’s Day