Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how. Eric Dates on February 25, 2025 Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive … Continue reading How to bulletproof your marketing pitches
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. Zac Stucki on January 17, 2025 When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your … Continue reading 3 must-follow marketing copy rules to win your prospects’ trust
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges … Continue reading 5 practical marketing tactics to accommodate new technologies and AI
music How Spotify Could Improve Its Holiday Wrapped Option by Todd Wasserman , Staff Writer, December 1, 2022 Since 2015, it has become a holiday tradition: Spotify Wrapped, when Spotify tells you what your top songs were for the year. I have an individual account and my whole family listens, so the Top Songs list … Continue reading How Spotify Could Improve Its Holiday Wrapped Option
John Rampton November 23, 2021 Even if you aren’t basking in your golden years just yet, just the thought of retirement can cause you to wake up in a cold sweat. Approximately two-thirds of Americans (67%) have said the country faces a retirement dilemma. In addition, 56 percent are worried they will not be able … Continue reading What Is the 4 Percent Rule and Why Should You Avoid It?
Desiree Johnson October 18, 2021 While the world continues to open back up in small waves, we’re seeing more and more businesses open their doors and create a blend between traditional practices and contactless methods. The world is clamoring to adjust to the new normal whether you’re a restaurant with virtual menus or a business … Continue reading How to Use QR Codes For a Contactless Halloween
Lyudmila Kovalenko October 5, 2021 Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from neurobiology to guess consumers’ desires. Thanks to neurobiology, it is possible to predict consumers behaviour and even manipulate their decisions. Neuromarketing used to be considered an unconventional approach, but in … Continue reading Neuroscience in Marketing: Practical Tips
Steve DiGioia — June 10, 2020 Give it away, give it away, give it away, now! No, I’m not talking about the song from the Red Hot Chili Peppers – even though that song is cool. I’m talking about how the butchers and bakers used to run their businesses years ago. I remember as a … Continue reading Give it Away, Give it Away, Give it Away, Now
Susan Hallam — May 28, 2020 Rapidly changing economic conditions and the resulting ambiguity and uncertainty means you may need to discard all your previous business planning. Now is the time to revisit your marketing thinking. Here are 4 practical habits you can adopt to become an agile and adaptable marketer, deliver results more rapidly … Continue reading Agile Marketing: The 4 Habits of Adaptable Marketers
