Category Archives: Marketing Tips

4 Infographic Marketing Tips From the Pros

Bonnie Harris — September 15, 2019 Follow @waxmarketing — September 15, 2019 FirmBee / Pixabay Creating infographics have been one of the most widely used content marketing strategies for the past few years. Infographics are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power … Continue reading 4 Infographic Marketing Tips From the Pros

Give Your ‘No Results’ Pages a Facelift by Applying These 4 Tactics

Jennifer Warren — August 29, 2019 Follow @https://twitter.com/contactjwarren — August 29, 2019 These days we seldom find ‘zero results’ for our search queries on Google. In fact, the search engine has become so powerful, thanks to evolving algorithms, that it effortlessly throws up ‘Accurate and Relevant Results’ for all our search queries. However, one cannot … Continue reading Give Your ‘No Results’ Pages a Facelift by Applying These 4 Tactics

Anatomy of an Inbound Marketing Blog Article: The Introduction

Joe Gillespie — June 11, 2019 — June 11, 2019 An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On average, Americans spend just 16.8 minutes per day reading for leisure. Although some inbound marketing content might entail more business-related reading, … Continue reading Anatomy of an Inbound Marketing Blog Article: The Introduction

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns

Taking a page from politics: Local campaigns at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale

Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Nick Hollinger — March 7, 2019 — March 7, 2019 Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they … Continue reading Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

12 of Our Most Effective Marketing Tips to Skyrocket Sales

Patricia Wilson — January 17, 2019 — January 17, 2019 According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as their top marketing goal. (Image. Source) Are you achieving that goal? Truth be told, there’s always space for getting … Continue reading 12 of Our Most Effective Marketing Tips to Skyrocket Sales