Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic]
Gaurav Sharma — September 26, 2019 Follow @Gaurav_Sharma11 Instagram has over a billion active users and more than 500 million people using Instagram Stories daily as well. It thus comes as no surprise that it’s an important platform for marketing your brand to your target audience. In fact, Instagram has over 2 million advertisers and … Continue reading 5 of the Best Instagram Marketing Strategies to Help You Close More Deals
Kevin George — September 26, 2019 Follow @imkevin_monk A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it … Continue reading Plan your Success Story with Email Marketing in 2020
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop. Taylor Peterson on September 24, 2019 Earlier this year, I joined Online Geniuses – a Slack community made up of thousands of marketing professionals with channel topics spanning everything from content marketing to PPC. I’d heard of Online … Continue reading How Online Geniuses crowdsources answers to your burning marketing questions
Usman Raza — September 24, 2019 Follow @usmanintrotech Starting an online business sounds easy. Innumerable internet articles will tell you that you can get rich using passive income strategies. Building an electronic commerce store is one way to receive passive income strategies that do not have any alternatives. According to research, Shopify expected Global E-commerce … Continue reading Quick Guide to Explode Ecommerce Sales Using Email Marketing
Gee Ranasinha — September 24, 2019 Follow @KEXINO We’ve been doing this marketing malarkey for the best part of twelve years. Over that time, I reckon we’ve seen just about every marketing mistake, wrong assumption, or badly set up communication initiative. Bad marketing doesn’t just cost you time, money, and effort. In the more extreme … Continue reading Top 10 Small Business Marketing Mistakes
Victoria Taylor — September 24, 2019 As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for … Continue reading 10 Email Marketing Stats to Prove Your Point
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge. Gene De Libero on September 24, 2019 My friend and colleague Mark Demeny wrote a great blog post discussing the demands of the marketplace on software vendors and how those … Continue reading How to avoid a marketing technology #Fail
Thomas Griffin — September 23, 2019 Over the past decade, the idea of affiliate marketing has expanded into virtually every industry worldwide. Generally speaking, affiliate marketing is when a promoter makes a deal with a business where the affiliate website owner offers to promote a product or service. The developer creates content for their … Continue reading How to Master Affiliate Marketing in 2019
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share. Kyle Henderick on September 23, 2019 It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies … Continue reading Email marketing and customer retention in the financial services industry
