Category Archives: Pinterest

Pinterest Reports Positivity As Key Driver In Consumer Action

Pinterest Reports Positivity As Key Driver In Consumer Action by Colin Kirkland , June 2, 2023 New research from social platform Pinterest and tech company Morning Consult shows that positivity is a key driver for consumer action. Creating more positive environments in brand messaging, the study shows, leads to new opportunities for marketing and promotion … Continue reading Pinterest Reports Positivity As Key Driver In Consumer Action

L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year

L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year by Laurie Sullivan  @lauriesullivan, April 8, 2022 Pinterest has expanded its Creator Fund program to offer more creators the opportunity to grow, connect and succeed on the platform. Through cash grants, ad credits and equipment, Pinterest will more than double its investment into the Fund … Continue reading L’Oreal USA Leads Pinterest Creator Fund, Others To Roll Out Later This Year

Pinterest offers more funding to creators from marginalized communities

Fund will provide grants, ad credits, equipment and connection with corporate sponsors. Constantine von Hoffman on March 28, 2022 Pinterest today announced $ 1.2 million in additional funding for its Creator Fund, specifically targeting people from traditionally underrepresented groups. The funds – which are a combination of cash grants, ad credits and equipment – will … Continue reading Pinterest offers more funding to creators from marginalized communities

6 Ways to Brand Your Business’s Pinterest Profile

Thomas Griffin May 26, 2021 When building your online presence, it’s critical that your brand image is consistent across all platforms. When customers search for you online, they’ll refer to your brand colors, logo, and other elements to identify you and your content. Social media platforms are powerful funnels that send people to your website. … Continue reading 6 Ways to Brand Your Business’s Pinterest Profile

Pinterest’s new code, free trials and freemiums: Wednesday’s daily brief

Plus, a new platform for virtual selling Chris Wood on April 14, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Pinterest’s new code, free trials and freemiums: Wednesday’s daily brief

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil by Laurie Sullivan  @lauriesullivan, January 7, 2021 Facebook, Snapchat, and Twitter will feel the recoil from brands pulling advertising budgets amidst negative news reports and posts from people on the platforms. But not all social media platforms see their users posting negative … Continue reading Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil

Pinterest says it will attract some 50M back-to-school shoppers this season

Kohl’s, DSW and The Children’s Place are among the retail brands running back-to-school ads on Pinterest this year. Amy Gesenhues on August 15, 2018     As students gear up to head back to class, we are at the peak of back-to-school shopping season. Starting in early July and lasting through September, Deloitte’s 2018 Back … Continue reading Pinterest says it will attract some 50M back-to-school shoppers this season