Tag Archives: Marketers

United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google

Reputation Online

United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google →

How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI

LinkedIn Advertisement

Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI →

The modern marketer’s guide to machine learning algorithms

Machine Learning

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017     Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms →

People: The Achilles’ heel of online marketers

Online Marketing Strategies

A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations. Aden Andrus on April 21, 2017   There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, … Continue reading People: The Achilles’ heel of online marketers →

This Is Why Marketers Shouldn’t Wait for Perfect Analytics

Analytics

Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics →

Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Marketing Guide

Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about →

Marketers, get your head out of your funnel — because time is definitely not on your side

Marketing Strategy

Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole. John Steinert on April 6, 2017   Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point … Continue reading Marketers, get your head out of your funnel — because time is definitely not on your side →

Random Posts on