Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole. John Steinert on April 6, 2017 Whether you’re a CMO who’s trying to figure out how to make substantive progress in the marketplace (the kind you can point … Continue reading Marketers, get your head out of your funnel — because time is definitely not on your side
One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers
Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers
Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. Jessica Cameron on March 24, 2017 The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the multiple … Continue reading 4 advanced targeting strategies for B2B marketers
Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills
Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers
AI Helps Marketers In Two Ways by Cory Treffiletti, Featured Contributor, March 8, 2017 I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in a marketing environment. I realized there are two primary ways the marketing enterprise can leverage AI: back-end … Continue reading AI Helps Marketers In Two Ways
