How The Best Marketers Curate Content For Twitter

— April 29, 2017

Curating content on Twitter is one of the best ways to grow your account.


If you’re looking to grow your Twitter account quickly, establishing a consistent process for finding and sharing content can be a great way to do exactly that. Content curation is different from creation as it’s the act of sifting through the content being published online to uncover the resources and articles that your audience would enjoy. It’s a term that stems from the idea of art curation, which is when a museum or art gallery seeks out different pieces of art to display for art lovers.


The only difference is that in today’s world, we’re talking about digital content. And as a content curator, it’s your job to find great information, share it on Twitter and establish yourself in the industry as someone who is constantly sharing great links.


And that’s a great reputation to have!


Especially in a world where many Twitter accounts are filled with nothing more than the same content as everyone else and self-promotion. The difference being, these accounts will share everything and anything while a content curator is careful and strategic about what is shared from their account.


While there are great benefits to content curation, it’s no easy task. That’s why I’ve put together this list of great places to start when on the hunt for content worth sharing on Twitter.


Let’s get to it…


Subscribe To Great Industry Newsletters



One of the best resources for a content curator is the work being done by other content curators around the world. If you’re curating content that is all about marketing, there are hundreds of great newsletters being shared every single week that cover topics ranging from SEO to PPC.


As a content curator, take some time to subscribe to different newsletters and over the course of the day, bookmark articles that you find interesting. Alternatively, you can use a tool like Buffer to schedule the articles to be shared on your Twitter account in the future so you don’t have to come back and share them manually every other hour.


Embrace Content Curation Tools



Technology has brought us a lot of great things over the years. Whether it’s velcro, Facebook, the ability to order a coffee from your phone or cures to diseases – technology always comes through.


That’s why it should be no surprise that there are plenty of content curation tools available for you to embrace as well. Websites like Crate, Curata, Pressly and Scoop.it all offer a great set of curation features that can make your life easier. Rather than spending hours hunting through newsletters and forums, you can set up accounts with these sites and be off to the curation races within minutes.


Bookmark Industry Relevant Websites


I’m sure you have a few key websites that you visit time and time again for great information!


For me, I love visiting websites that not everyone in the industry is familiar with as it gives me the opportunity to really uncover some golden nuggets. Sometimes it’s a research piece and other times it’s simply a well-written how-to guide that I know my audience will enjoy.


At the end of the day, it all comes down to finding content that your audience will find valuable. If you think a website is filled with valuable content, bookmark it and come back to it on the regular.


To take things a step even further, sign up for a service like Feedly and have every blog post, article or infographic shared by that website placed directly into a news feed. Another great site for subscribing to RSS feeds for blogs that you enjoy is Pocket.


Follow The Accounts Of Other Twitter Users


In my content curation guide, I talk about the value of following great curators. Embrace the idea of not only sharing content that you’ve found but also sharing the content that others shared first. The act of curating other people’s finds on Twitter can be done through a simple retweet or by sharing the link and giving them a mention. You can do this by injecting your tweet with:



  • Via @UserName
  • Hat Tip @UserName
  • Great find from @Username

All of these options are great ways to give kudos to the person who showed you the content to begin with. It’s also a great way to get on the radar of someone who may be an industry influence that you’re interested in establishing a relationship with.


Wrapping Things Up


Content curation on Twitter shouldn’t be intimidating.


It should be seen as a great way to grow your account and a brilliant way to establish new connections. If you take these tips and incorporate them into your own curation efforts, I’m confident that you’ll be able to start seeing great results.


Do you have any hesitations around curating content? Do you have any other tips? I’d love to hear from you! Leave a comment below.

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Author: Ross Simmonds


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