Category Archives: Leadership Lessons

5 things martech leaders wish their teams knew

Listening to leadership’s perspective may help martech practitioners overcome day-to-day challenges. Darrell Alfonso on April 20, 2022 There’s something we don’t often talk about in martech: the growing disconnect between martech leaders and practitioners. Many practitioners, the ones managing technology day-to-day, are working overtime to deliver projects and keep the marketing lights on. When this … Continue reading 5 things martech leaders wish their teams knew

How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil

By Christopher Zara   March 16, 2022 Daniel Lamarre was three months away from publishing what might have been a routine business book in 2020 when the COVID-19 crisis swept in and changed the fate of his company and the world. Within days of the first outbreaks in North America, Cirque du Soleil, the famed … Continue reading How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil

Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead

Liz Kislik November 7, 2021   In an odd coincidence last week, three different clients described the difficulties they’re experiencing because of their dislike for or distress about someone they work with. The circumstances in the three cases were quite different, but somehow produced the same result: The clients’ discomfort about their situations caused them … Continue reading Why Let Automatic Emotional Habits Lead You Astray? Think This Way Instead

Thought Leadership Strategy: A Key ingredient for Professionals Who Want More Success

Wendy Marx June 9, 2021 Are you an expert in your industry? Do you see trends no one else does? Do you have insights you want to share? Would you like to stand out and get noticed for your expertise and insights? Then you need to develop a thought leadership strategy. A thought leadership strategy … Continue reading Thought Leadership Strategy: A Key ingredient for Professionals Who Want More Success