Category Archives: Leadership Lessons

Breaking Through the Buzz of Thought Leaders

Kylle O’Sullivan — November 26, 2019 Thought leadership has become a buzzword in recent years. It’s often a term thrown around as many companies look to build thought leaders within their organizations. It’s not only the individual who benefits from thought leadership, but the companies behind them. Thought leaders can provide a platform and raise … Continue reading Breaking Through the Buzz of Thought Leaders

How to Design Effective Leadership Competencies

Darleen DeRosa — November 21, 2019 Follow @onpoint_llc Successful leadership can mean the difference between success and failure for any organization, whether it’s a start-up or an established multinational corporation. Rather than blindly clinging to the outdated myth of the “born leader,” most of today’s organizations put a great deal of time, effort, and money … Continue reading How to Design Effective Leadership Competencies

Implementing agile marketing experiments lead to leadership buy-in

Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working. Stacey Ackerman on November 4, 2019 Too often companies approach agile marketing as a new process for the team, but in reality, … Continue reading Implementing agile marketing experiments lead to leadership buy-in