Category Archives: Twitter Tools

Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019   Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program

Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program. Amy Gesenhues on May 24, 2018   Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter Timelines embedded in publishers’ sites. According to the “Introducing the … Continue reading Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program

How I Achieved a 48% Success Rate Using Twitter for Link Building

Gordon Donnelly — September 3, 2017 — September 3, 2017 The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from an unrequited link ask. Part of the problem is leverage. The majority of outreach takes place from … Continue reading How I Achieved a 48% Success Rate Using Twitter for Link Building