Pete Winter December 4, 2020 Spending the budget on the other guy At the time of writing, the US election is approaching its final few days of what seems like an eternal trail of speeches and mud-slinging. It’s a presidential campaign that has been defined by its digital content. With the traditional rallies largely cancelled … Continue reading It’s Time to Talk About Your Competition
Emily Carroll September 18, 2020 The process of conducting a competitive analysis has never been more important. This year has created massive shifts in consumer behavior and how they choose to interact with businesses. As a result, competitor research has become a growing need among organizations to understand how their services, pricing offerings, and marketing … Continue reading 3 Benefits of Conducting a Competitive Analysis
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Andrew Dennis on July 29, 2020 Competition is constant. No matter what business you’re in, there will always be other people competing with you for customers, subscribers, viewers, partners, etc. Even Google technically … Continue reading Search competition: Who are you really competing with?
Laura Patterson — March 16, 2020 Most of the companies we’ve worked in or have had the privilege of serving face fairly stiff competitors. Competition is a fact of life, whether it’s one team or individuals pitted against another on the playing field, or students competing for scholarships for academic studies, nonprofits fighting for donations, … Continue reading How Your Competitors Can Help You Improve Your Performance
Dave Sutton — July 24, 2019 — July 24, 2019 “Danger is my middle name” Austin Powers, international Man of Mystery Spying on your B2B competitors just makes sense. A lot of sense, actually. Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own … Continue reading 5 Totally Legal Ways to Spy on Competitors, Baby
Christopher Brown — April 15, 2019 Follow @marketculture — April 15, 2019 For businesses everywhere, this is becoming an increasingly relevant question. Not long ago most business could just ignore Amazon and say to themselves that’s fine for them in retail they are not operating in our industry. Well, times are changing, and Amazon is … Continue reading Is It Possible to Compete With Amazon and Win?
Mudit Rawat — March 24, 2019 Follow @moodz — March 24, 2019 There’s a famous story you’re no doubt familiar with about a menacing giant who was so ferocious that even the bravest of warriors didn’t dare to challenge him. Trained from birth as a warrior and ever so confident in his abilities, he challenged … Continue reading CPGs Face Competition of Biblical Proportions
Laura Patterson — October 25, 2018 Follow @LauraVEM — October 25, 2018 markusspiske / Pixabay Be in the Know About the Competitive Field Years ago, I competed in triathlons. Before each season, my husband, Mark (who also doubled as equipment manager and cheerleader), would ask, “What’s your idea of success this year?” The answer this … Continue reading How to Use Intelligence to Outsmart Your Competitors
Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis