Category Archives: Competition Strategies

Stop competing against yourself for your own customers

Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018   What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers

Candidate Fit: Outsmart Your Competitors with the Right AI

Jeanette Maister — December 20, 2017 Follow @jeanettemaister — December 20, 2017 GDJ / Pixabay Artificial Intelligence in recruiting is a hot topic. Experts are clamoring to be the first to comment on the possibilities, raise concerns of the issues and even downplay features. Through all the controversy and excitement, we can’t help but ask … Continue reading Candidate Fit: Outsmart Your Competitors with the Right AI

Knowing your audience better is your competitive advantage: A case study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017   Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study

3 Things Executives Must Do to Differentiate Themselves When Job Hunting in the Face of Tough Competition

Virginia Franco — October 1, 2017 Follow @VAFrancoResumes — October 1, 2017 niekverlaan / Pixabay For those looking to test the job search waters of seeking assistance in writing a resume, recent news reports are encouraging! Companies are adding jobs at a pace we haven’t seen in years, and private sector and small business hiring … Continue reading 3 Things Executives Must Do to Differentiate Themselves When Job Hunting in the Face of Tough Competition

5 Ways to Leverage Brand Voice and Stand Out from the Competition

Benny Choy — September 29, 2017 — September 29, 2017 With over $ 23 trillion in sales done in Ecommerce, how do you distinguish yourself from the competitors? A huge resonating trend in Ecommerce is having an established brand voice. Everything from your product catalog down to your tweets are part of your ‘image’ and … Continue reading 5 Ways to Leverage Brand Voice and Stand Out from the Competition

10 Ridiculously Simple Business Tips That Will Help You Beat Your Competition

Faye Ferris — August 30, 2017 — August 30, 2017 TeroVesalainen / Pixabay Business can be brutal because… well, that’s business! For every success you have in growing your market share, another business or other businesses will inevitably lose ground. Here are 10 quick and easy business tips to gain a competitive advantage over your … Continue reading 10 Ridiculously Simple Business Tips That Will Help You Beat Your Competition

5 Things Online Retailers are Doing to Stand Out from their Competition

Brian Horvath — August 29, 2017 Follow @BrianHorvathINC — August 29, 2017 Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have announced stores closing all over the United States. While some believe it is due to a weak economy, the reality is that online … Continue reading 5 Things Online Retailers are Doing to Stand Out from their Competition