Category Archives: Competition Strategies

Tried and True Referral Program Ideas to Outgrow Your Competition

Jessica Edmondson — January 19, 2017 Follow @ContentMktg2— January 19, 2017 Competition is a natural obstacle for any industry, but it also can facilitate inspired innovation (like referral program ideas) and help develop your most successful initiatives. However, outgrowing your competition requires a strategy. In its simplest form, consider how trees handle their natural competition. … Continue reading Tried and True Referral Program Ideas to Outgrow Your Competition

3 reasons why you can safely ignore your competitors’ traffic metrics

Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. Dianna Huff on January 17, 2017   Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads … Continue reading 3 reasons why you can safely ignore your competitors’ traffic metrics

Best the Competition with a Compelling Value Proposition

Laura Patterson — January 6, 2017 Follow @LauraVEM— January 6, 2017 A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price. Conversely, poor positioning contributes to long sales cycles, low close rates, customer confusion, channel … Continue reading Best the Competition with a Compelling Value Proposition

Assess and Measure Competitiveness to Stay Strong

Laura Patterson — January 2, 2017 Follow @LauraVEM— January 2, 2017 A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a … Continue reading Assess and Measure Competitiveness to Stay Strong

Why Doing A Competitive Analysis Is The Best Way To Be Successful [Infographic]

Alexi Lambert — December 5, 2016 Follow @alexilambert— December 5, 2016 Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you actually did? I can confidently say that I have had more than my fair share … Continue reading Why Doing A Competitive Analysis Is The Best Way To Be Successful [Infographic]