Category Archives: Competition Strategies

How to Use Intelligence to Outsmart Your Competitors

Laura Patterson — October 25, 2018 Follow @LauraVEM — October 25, 2018 markusspiske / Pixabay Be in the Know About the Competitive Field Years ago, I competed in triathlons. Before each season, my husband, Mark (who also doubled as equipment manager and cheerleader), would ask, “What’s your idea of success this year?” The answer this … Continue reading How to Use Intelligence to Outsmart Your Competitors

How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis

Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis

Business Competition: How Connecting With Competitors Is Actually Good for Business

Kaitlin Westbrook — May 1, 2018 Follow @kaitwarren — May 1, 2018 What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same … Continue reading Business Competition: How Connecting With Competitors Is Actually Good for Business

Do Your Business Differentiators Really Make You Different Than Your Competitors?

Ian Dainty — February 21, 2018 Follow @iandainty — February 21, 2018 Research tells us that in order to become a leader in your field, you need to demonstrate your business differentiators, to show how your company is different than your competitors. And this is sound advice. But, when you look at the websites of … Continue reading Do Your Business Differentiators Really Make You Different Than Your Competitors?

How to Reduce Competition With Comparison Chart Copy

Mike Devaney — February 15, 2018 Follow @DevaneyMkedev — February 15, 2018 A comparison chart that includes competitor brands can be a tremendously effective addition to your product’s sales page. Naturally, introducing readers to other brands carries risk, especially when the features of their product closely align with yours. However, the solution is simple. Create … Continue reading How to Reduce Competition With Comparison Chart Copy

Stop competing against yourself for your own customers

Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018   What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers

Candidate Fit: Outsmart Your Competitors with the Right AI

Jeanette Maister — December 20, 2017 Follow @jeanettemaister — December 20, 2017 GDJ / Pixabay Artificial Intelligence in recruiting is a hot topic. Experts are clamoring to be the first to comment on the possibilities, raise concerns of the issues and even downplay features. Through all the controversy and excitement, we can’t help but ask … Continue reading Candidate Fit: Outsmart Your Competitors with the Right AI

Knowing your audience better is your competitive advantage: A case study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017   Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study