Category Archives: Online Marketing Strategies

Hooked on a feeling: The forgotten factor in online advertising

We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset. Jacqui Wallis on November 9, 2018   If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in … Continue reading Hooked on a feeling: The forgotten factor in online advertising

The Language of Online Advertising—Concepts to Master for Success

Kerri Hale — July 23, 2018 Follow @kerrilkhale — July 23, 2018 Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising is one of the most effective ways to expand … Continue reading The Language of Online Advertising—Concepts to Master for Success

SEO / Online Marketing Tactics for Financial Services Firms

Kent Campbell — July 12, 2018 Follow @reputationx — July 12, 2018 Online marketing and SEO for the financial services industry is often heavily regulated by entities like FINRA. The rules financial firms must live by make SEO and content marketing more challenging for the industry. But there are still ways to craft effective campaigns. … Continue reading SEO / Online Marketing Tactics for Financial Services Firms

5 Free Automation Tools for WordPress to Improve Your Online Marketing

Syed Balkhi — March 26, 2018 Follow @SyedBalkhi — March 26, 2018 Wouldn’t it be great if you could automate tedious marketing tasks and save your valuable time? By using the right automation tools, you can avoid boring repetitive tasks while spending more time on what matters to your business. Now don’t worry if you’re … Continue reading 5 Free Automation Tools for WordPress to Improve Your Online Marketing

Your Competitors Are Improving the Way They Market Online, Should You?

Dave Orecchio — March 8, 2018 Follow @HighTechMKT — March 8, 2018 If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online marketing and you’re probably losing a significant amount of business … Continue reading Your Competitors Are Improving the Way They Market Online, Should You?

How to reverse-engineer your online advertising strategy

In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Jacob Baadsgaard on January 5, 2018   Online advertising experts love to talk about the importance … Continue reading How to reverse-engineer your online advertising strategy