Category Archives: Online Marketing Strategies

Online Marketers Can Combat Post-Purchase Dissonance: This Is How

Ali Faagba August 16, 2020 To craft a compelling marketing mix, you first go through a gauntlet of research and extreme mental exertions. Yet, this entire effort culminates in spending your top dollars to bring the right eyeballs to your business, only for you to end up with a customer base and then lose them … Continue reading Online Marketers Can Combat Post-Purchase Dissonance: This Is How

What Are the Pros and Cons of an Online Invoicing Application?

Jayanti Katariya — May 28, 2019 Follow @moontechnolabs — May 28, 2019 Whether your business is big or small, if you want to be ahead of your competitors, having a high-quality online invoicing application, available from the top invoice companies. This will allow you to work in the speed of light, and generate invoices for … Continue reading What Are the Pros and Cons of an Online Invoicing Application?

10 Proven eCommerce Marketing Strategies to Grow your Online Business

Aastha Sirohi — February 15, 2019 — February 15, 2019 The online retail industry is booming, and with the right ecommerce marketing strategy, you can be on the bandwagon to success too. Ecommerce sales are expected to increase to $ 4.479 trillion by the end of 2021. What separates the businesses who are successful in … Continue reading 10 Proven eCommerce Marketing Strategies to Grow your Online Business

Hooked on a feeling: The forgotten factor in online advertising

We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset. Jacqui Wallis on November 9, 2018   If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in … Continue reading Hooked on a feeling: The forgotten factor in online advertising

The Language of Online Advertising—Concepts to Master for Success

Kerri Hale — July 23, 2018 Follow @kerrilkhale — July 23, 2018 Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising is one of the most effective ways to expand … Continue reading The Language of Online Advertising—Concepts to Master for Success

SEO / Online Marketing Tactics for Financial Services Firms

Kent Campbell — July 12, 2018 Follow @reputationx — July 12, 2018 Online marketing and SEO for the financial services industry is often heavily regulated by entities like FINRA. The rules financial firms must live by make SEO and content marketing more challenging for the industry. But there are still ways to craft effective campaigns. … Continue reading SEO / Online Marketing Tactics for Financial Services Firms