Category Archives: Customer Data

Zeta Rethinks Customer Data, Launches Next-Generation Platform

Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan  @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform