Jeff Bezos’ Secret Message For Marketers by Scott Gillum , Op-Ed Contributor, May 18, 2017 Marketers channeling their inner Maverick (Tom Cruise’s character in “Top Gun”) often find themselves thinking “I feel the need, the need for speed” — but are plagued by internal speed bumps and stop signs. Little do they know that buried … Continue reading Jeff Bezos’ Secret Message For Marketers
Tag Archives: Marketers
4 Out of 5 Marketers Recommend SEO Audits
Dave Sutton — May 18, 2017 — May 18, 2017 We all know that a website is critical to the success of your business. More often than not, it’s the first place that your target customers will interact with you and learn about your Brand Story. And for most B2B companies, the website is the … Continue reading 4 Out of 5 Marketers Recommend SEO Audits
United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
What marketers should know about Snap’s Q1 2017 earnings report
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
How The Best Marketers Curate Content For Twitter
Ross Simmonds — April 29, 2017 Follow @thecoolestcool— April 29, 2017 Curating content on Twitter is one of the best ways to grow your account. If you’re looking to grow your Twitter account quickly, establishing a consistent process for finding and sharing content can be a great way to do exactly that. Content curation is … Continue reading How The Best Marketers Curate Content For Twitter
How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
The modern marketer’s guide to machine learning algorithms
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017 Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms
People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations. Aden Andrus on April 21, 2017 There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, … Continue reading People: The Achilles’ heel of online marketers
Marketers Losing Millions From Slow-Loading Web Site Pages
Marketers Losing Millions From Slow-Loading Web Site Pages by Laurie Sullivan @lauriesullivan, April 20, 2017 Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company’s bottom line, but new data reveals that the negative impact can occur much earlier than expected. Slow loading … Continue reading Marketers Losing Millions From Slow-Loading Web Site Pages
This Is Why Marketers Shouldn’t Wait for Perfect Analytics
Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics
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