Category Archives: LinkedIn Advertisement

LinkedIn Ads Guide: Best Practices, Cost, Examples, and More

Lauren Haas May 26, 2021 You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you already use LinkedIn for recruiting talent. But how else could your business benefit from … Continue reading LinkedIn Ads Guide: Best Practices, Cost, Examples, and More

Can LinkedIn Stories Attract B2B Advertisers?

Can LinkedIn Stories Attract B2B Advertisers? by Laurie Sullivan  @lauriesullivan, December 11, 2020 LinkedIn this week began testing advertisements across the U.S. and Canada in a format it calls Stories, which are short, full-screen vertical videos, photos and text images for mobile devices. Facebook, Snap and Twitter have similar formats. Since launching its own version … Continue reading Can LinkedIn Stories Attract B2B Advertisers?

3 Latest LinkedIn Ad Features B2B Marketers Should Know About

Christa Tuttle October 22, 2020 With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making … Continue reading 3 Latest LinkedIn Ad Features B2B Marketers Should Know About

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

Keep your LinkedIn advertising strategy focused in 2020

Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. AJ Wilcox on December 11, 2019 Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the … Continue reading Keep your LinkedIn advertising strategy focused in 2020

LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns

LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan  @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns