Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. Nicola Agius on March 15, 2024 LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded … Continue reading LinkedIn now allows brands to sponsor any organic post
Category Archives: LinkedIn Advertisement
Why 46 Percent of LinkedIn Ads Fail
Howard J. Sewell November 29, 2021 Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. … Continue reading Why 46 Percent of LinkedIn Ads Fail
5 Things to Focus on Before Running Paid Advertising on LinkedIn
Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn
A Step-by-Step Guide to LinkedIn Ads
Tom Whatley July 10, 2021 LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too. But it’s not the right choice for everyone. Done wrong, you’ll blow through your budget and waste time. Looking professional doesn’t matter if … Continue reading A Step-by-Step Guide to LinkedIn Ads
LinkedIn Ads Guide: Best Practices, Cost, Examples, and More
Lauren Haas May 26, 2021 You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you already use LinkedIn for recruiting talent. But how else could your business benefit from … Continue reading LinkedIn Ads Guide: Best Practices, Cost, Examples, and More
Can LinkedIn Stories Attract B2B Advertisers?
Can LinkedIn Stories Attract B2B Advertisers? by Laurie Sullivan @lauriesullivan, December 11, 2020 LinkedIn this week began testing advertisements across the U.S. and Canada in a format it calls Stories, which are short, full-screen vertical videos, photos and text images for mobile devices. Facebook, Snap and Twitter have similar formats. Since launching its own version … Continue reading Can LinkedIn Stories Attract B2B Advertisers?
3 Latest LinkedIn Ad Features B2B Marketers Should Know About
Christa Tuttle October 22, 2020 With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making … Continue reading 3 Latest LinkedIn Ad Features B2B Marketers Should Know About
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. Jacob Baadsgaard on June 26, 2020 When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, … Continue reading Is your business ready to start using LinkedIn Ads?
The Ultimate Guide to LinkedIn Advertising
James Faulkner — May 8, 2020 The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign. LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are … Continue reading The Ultimate Guide to LinkedIn Advertising
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
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