Can LinkedIn Stories Attract B2B Advertisers? by Laurie Sullivan @lauriesullivan, December 11, 2020 LinkedIn this week began testing advertisements across the U.S. and Canada in a format it calls Stories, which are short, full-screen vertical videos, photos and text images for mobile devices. Facebook, Snap and Twitter have similar formats. Since launching its own version … Continue reading Can LinkedIn Stories Attract B2B Advertisers?
Christa Tuttle October 22, 2020 With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making … Continue reading 3 Latest LinkedIn Ad Features B2B Marketers Should Know About
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. Jacob Baadsgaard on June 26, 2020 When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, … Continue reading Is your business ready to start using LinkedIn Ads?
James Faulkner — May 8, 2020 The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign. LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are … Continue reading The Ultimate Guide to LinkedIn Advertising
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn’s own observable, behavioral data. AJ Wilcox on April 21, 2020 It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, … Continue reading How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
Jessica Mehring — December 20, 2019 Follow @horizonpeak A few of my clients have recently had great success with LinkedIn advertising — specifically sponsored content and sponsored InMail. Before they engaged me for help, they were all writing the ad campaigns themselves. And they were doing a good job. They didn’t reach out to me … Continue reading LinkedIn Advertising Campaign Best Practices
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. AJ Wilcox on December 11, 2019 Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the … Continue reading Keep your LinkedIn advertising strategy focused in 2020
LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns
Emily Goldfarb — September 12, 2019 — September 12, 2019 With 630 million professionals and 50 percent of Americans with a college degree on the platform, LinkedIn ads are a great opportunity to reach a network of educated professionals not available on other social media platforms. LinkedIn is also rated the top social network for … Continue reading How to Create a Successful LinkedIn Ad Campaign
Laura Donovan — April 17, 2019 Follow @thewordpro — April 17, 2019 geralt / Pixabay LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out … Continue reading 4 New Additions to LinkedIn’s Advertising Platform