In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive. Andrew Ruegger on March 13, 2017 Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next … Continue reading How marketers should be thinking about voice search
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now
SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017 According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]
Heather R. Morgan — March 2, 2017 Follow @HeatherReyhan— March 2, 2017 There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with the intention of starting some kind of conversation for sales … Continue reading What Most Marketers Get Wrong About Sales Emails
Carlo Pacis — February 28, 2017 — February 28, 2017 The year is 2010. A new visual media application called Instagram (a name aptly combining “instant camera” and “telegram”) takes the App Store by storm with its focus on mobile photography, beautiful filters, and building a community of dedicated users. Fast forward seven years, and … Continue reading 23 Creative Ways Marketers Can Use Instagram
‘Gag Clauses’ Illegal, FTC Reminds Marketers by Wendy Davis, Staff Writer @wendyndavis, February 22, 2017 The Federal Trade Commission is reminding businesses that they aren’t allowed to prohibit consumers from posting reviews online. In guidance issued this week, the agency recommends that companies review their standardized contracts and remove any clauses that may violate the … Continue reading ‘Gag Clauses’ Illegal, FTC Reminds Marketers
B2B Marketers Choose Quality by Jack Loechner, Staff Writer @mp_research, February 16, 2017 According to a new study of U.S. B2B, from marketing managers to C-level executives, by DemandWave, B2B marketers chose lead quality over quantity. This year’s survey solidifies the trend with a 26% YoY increase in marketers choosing “deliver quality leads” as their … Continue reading B2B Marketers Choose Quality
Ronald Dod — February 16, 2017 Follow @Visiture_Search— February 16, 2017 Today, SEO tools are much more advanced than they have ever been. The major ones have so many features that it can be daunting to use them and even impossible to know them fully, inside and out. With that being said, as an SEO … Continue reading Simple SEO Tool Hacks for Digital Marketers
Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality. Brent Sleeper on February 16, 2017 Marketers sometimes get a bad rap for not understanding the basics … Continue reading Three things marketers must do to keep CX real
Michael Quoc — February 15, 2017 Follow @michaelquoc— February 15, 2017 From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto … Continue reading How Micro-Influencers are Becoming Essential to Marketers
