Tag Archives: Marketers

One-Third Of Marketers Still Struggle With How To Use Data

One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data →

Live video has become the creative canvas for digital marketers

Video Marketing

Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience. Fritz Brumder on April 3, 2017 Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a … Continue reading Live video has become the creative canvas for digital marketers →

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Branding Lessons

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers →

4 advanced targeting strategies for B2B marketers

B2B Marketing

Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. Jessica Cameron on March 24, 2017 The digital world gets noisier every day. That’s why it’s becoming more and more important in B2B marketing that we truly understand the multiple … Continue reading 4 advanced targeting strategies for B2B marketers →

Content Marketers Required To Have SEO Skills

Content Management Tools

Content Marketers Required To Have SEO Skills by Laurie Sullivan @lauriesullivan, March 15, 2017 There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content … Continue reading Content Marketers Required To Have SEO Skills →

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers

Mobile Marketing

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers →

Marketers: Track emotions, not just numbers

Marketing Guide

Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers →

AI Helps Marketers In Two Ways

Artificial Intelligence

AI Helps Marketers In Two Ways by Cory Treffiletti, Featured Contributor, March 8, 2017 I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in a marketing environment. I realized there are two primary ways the marketing enterprise can leverage AI: back-end … Continue reading AI Helps Marketers In Two Ways →

How marketers should be thinking about voice search

Voice Search

In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive. Andrew Ruegger on March 13, 2017 Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next … Continue reading How marketers should be thinking about voice search →

Why mobile marketers need to start measuring ROI right now

Mobile Marketing

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now →