Carly MurphySeptember 17, 2015 If you’re in marketing, you know two of the largest buzzwords in recent years are “content marketing” and “blogging.” But how do you develop a content marketing strategy and where does blogging fit into that plan? Read on to find out. Before you begin, it’s important to get the basics down first. … Continue reading Where Does Blogging Fit Into Your Content Marketing Strategy?
Adam BaetuSeptember 15, 2015 One of the main goals of effective email marketing is get your message across as quickly and as dynamically as possible. This is why images have so much power in email campaigns. However, many marketers are going one step further and delivering their messages via video content.Why video works as an … Continue reading How Effective is Integrating Videos Into an Email Marketing Campaign?
Ryan HansenSeptember 15, 2015 Most businesses, no matter their size, have established a presence on one or two social media platforms, with the “Big 3 of Social” being Facebook, Twitter and LinkedIn. However, as my colleague Jamie wrote in her series about B2B Marketing on Pinterest, brands need to branch out further. Sure, it can … Continue reading 4 Lessons We’ve Learned By Tapping Into Instagram’s Influence
Hoiling WongSeptember 15, 2015 There’s been a lot of debate as to the exact definition of native advertising. Still, there is general consensus in the industry that the definition from the IAB Native Playbook is on point: “[Native advertising refers to] paid ads that are so cohesive with the page content, assimilated into the design, … Continue reading How to Incorporate Native Advertising into Your Marketing Strategy
Jean MoncrieffSeptember 15, 2015 It’s one of the questions that keeps budding entrepreneurs awake at night. In fact, the same question, in one form or another, keeps most entrepreneurs and business owners awake at night. Some are navigating the challenges that come with growth, some the changes in the competitive landscape, and others the changes … Continue reading How to Turn Your Startup into a Business?
Lori SoardSeptember 12, 2015 Do you have a number of email list subscribers who never purchase anything? Recently, I was chatting with a few of my blogger friends who are newer to the blogging game and they asked me what specific emails I use when someone subscribes to my mailing list. I actually do have … Continue reading 4 Sample Letters to Turn Mailing List Subscribers into Customers
Amanda LoewySeptember 3, 2015 Blogs are like opinions — nowadays, it seems like everyone has one. College study abroad students, aspiring fashionistas, and even mothers of my friends are all people I have recently encountered who have assumed the mantle of “the blogger.” So, say you have a blog, but you want to take it … Continue reading Putting Your Blog to Work: 4 Milestones to Hit Before Trying to Turn Your Blog into Your Business
Larry KimSeptember 2, 2015 I’m constantly on the lookout for new tools, tips and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network – it will now automatically convert text ads to image ads! Earlier this week, we discovered … Continue reading Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
David DrummondAugust 27, 2015 You don’t need us to tell you podcasts are popular. The rise of quality, in-depth content and the technology to support convenient listening has over the past 18 months driven their popularity sky-high. And with this popularity comes an excellent opportunity for brands to communicate to a large audience in a … Continue reading Plug Into Podcasts for Recruitment Marketing
Bria SullivanAugust 24, 2015 When you’re working hard to grow your email list, you want to think about the quantity and quality of your contacts. Your email list can tell you a lot about which people are most engaged with your business and which leads are smart to target with future messages. Then it’s up … Continue reading How to Turn Newsletter Contacts Into Quality Leads
