by Beth Romelus December 28, 2015December 28, 2015 What are micro-moments? Micro-moments are the moments when a consumer looks outside of their personal space into their mobile device to learn, explore, or buy something new. Brands that take the time to understand their target consumer’s micro moments have benefited from their attention, loyalty, and money. … Continue reading How To Implement Micro-Moments Into Your Video Strategy
by Ben Smith December 27, 2015December 27, 2015 The new year is fast approaching, which means billions of people are going to be buying into the whole “new year, new me” stuff that usually ends with “new year, same me from last year.” Still, people are making their lists of resolutions. Safe money is that … Continue reading Working 7 Popular New Year’s Resolutions Into Email Marketing
by Pam McBride December 22, 2015 Follow @leadsiftDecember 22, 2015 There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and more to express their innermost desires, their likes and dislikes, their every thought – in real time. Given this massive amount of data, marketers should … Continue reading Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)
by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
by David Campbell December 6, 2015December 6, 2015 I have to disagree to a mindset that growth hacking is just another buzzword. Growth hacking is a unique practice with its set of goals, and it often extends beyond digital marketing, per se, to include using branding and even customer service as marketing devices. In the … Continue reading Growth Hacking Tricks: Turn your Difficult Clients into Real Brand Advocates!
by Juliet Carnoy November 25, 2015 Follow @juels050November 25, 2015 American consumers appear to think that the U.S. economy is back on track. At least that seems to be the case, based on their projected holiday spend. According to a survey by Gallup, American shoppers plan to spend $ 830 on holiday gifts this year, up … Continue reading Turn Holiday Browsers Into Buyers With This Silver Bullet
by Matt Baglia November 23, 2015 Follow @slicktextNovember 23, 2015 At one point or another, all business owners deal with less than productive employees. It’s never really one person’s fault. Sometimes, the entire morale of your working group will plummet. What’s the wrong thing to do? Look for a scapegoat. Instead, prioritize progress by focusing … Continue reading Supercharge Your Staff! 7 Hacks That Put Productivity Into Overdrive [Infographic]
by Jeff Charles November 21, 2015 Follow @ArtisanOwlNovember 21, 2015 Raise your hand if you have ever wished you could understand your prospects and customers better. That’s what I thought. It’s really hard to persuade a prospect to become a customer if you don’t understand who they are and what they need. After all, you … Continue reading How To Get Into Your Prospects’ Minds
by Sahail Ashraf November 12, 2015 Follow @TalcontentNovember 12, 2015 It’s no secret that images rule the roost on social media. Drop in on any major brand and you’ll soon see that they are crushing it with visuals. Visuals get people’s attention and convince them to engage. The best visuals (as in high-quality video, for … Continue reading 13 Tools To Turn Your Visual Media Into Social Masterpieces
William ComcowichNovember 5, 2015 Businesses that “listen harder” to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Companies can transform social media data into revenue by using the right social media listening tools, employing the right people to manage them, and integrating social media information into their sales … Continue reading ‘Listen Harder’ to Turn Social Media Listening into Sales
