Category Archives: Consumer-Centric Marketing

Consumers Willingly Give Personal Data When They Don’t Feel Prodded Or Pushed

Sharing Personal Data Becomes Easier When Consumers Don’t Feel Prodded Or Pushed by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2024 Nearly one-third of consumers would decline non-essential website cookies if asked, and 58% would opt out of mailing lists regularly, but 47% said they will share data with a business on their own terms, … Continue reading Consumers Willingly Give Personal Data When They Don’t Feel Prodded Or Pushed

Still human: Why consumer closeness matters in an AI-driven world

As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world

3 ways Panasonic embraces a customer-centric approach using technology

Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology

Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019   A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations

Becoming customer-centric: A tale of a NextGen MO organization

Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018    In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization

Consumers Expect Artificial Intelligence Will Make Shopping Faster

Consumers Expect Artificial Intelligence Will Make Shopping Faster by Chuck Martin , Staff Writer, April 24, 2018 Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. Overall, many consumers see AI as helping them get out … Continue reading Consumers Expect Artificial Intelligence Will Make Shopping Faster

Study captures new consumer ‘hierarchy of needs’ facing brands

The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands