Category Archives: Consumer-Centric Marketing

Becoming customer-centric: A tale of a NextGen MO organization

Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018    In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization

Consumers Expect Artificial Intelligence Will Make Shopping Faster

Consumers Expect Artificial Intelligence Will Make Shopping Faster by Chuck Martin , Staff Writer, April 24, 2018 Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. Overall, many consumers see AI as helping them get out … Continue reading Consumers Expect Artificial Intelligence Will Make Shopping Faster

Study captures new consumer ‘hierarchy of needs’ facing brands

The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands

Speed And Ease Make “Great” Online Experience

Speed And Ease Make “Great” Online Experience by Jack Loechner , Staff Writer @mp_research, November 9, 2017 According to a new study from Cloud IQ, published by Marketing Charts, 47% of online shoppers in the US, UK and Australia deemed speed “critical” to a great online experience, with another 47% saying it’s “important.” Close behind … Continue reading Speed And Ease Make “Great” Online Experience

How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future

Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future

Get Ready For A Shift To Consumer-Centric Marketing

What can you do to move your organization away from silos and toward an approach that centers on the customer journey? Columnist Nathan Safran shares tips and explains why the change is critical. Nathan Safran on September 11, 2015   A recent IBM study (PDF) of 100 enterprise CMOs found that marketers are shifting customer acquisition … Continue reading Get Ready For A Shift To Consumer-Centric Marketing