Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. Mike Pastore on August 22, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from … Continue reading One-third of consumers turn to AI when shopping
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing? Mike Pastore on April 3, 2025 Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing … Continue reading This is what your CMO is facing. How can you help?
Sharing Personal Data Becomes Easier When Consumers Don’t Feel Prodded Or Pushed by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2024 Nearly one-third of consumers would decline non-essential website cookies if asked, and 58% would opt out of mailing lists regularly, but 47% said they will share data with a business on their own terms, … Continue reading Consumers Willingly Give Personal Data When They Don’t Feel Prodded Or Pushed
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on May 30, 2023 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology
Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019 A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations
The Impulse Buy, From Search To Macy’s On Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, (November 26, 2018) A funny thing happened to me on Thanksgiving Day this year. I’m not known for making impulse purchases. In fact those who know me say I analyze every dollar I spend. But, alas, I admit, I … Continue reading The Impulse Buy, From Search To Macy’s On Thanksgiving Day
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018 In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization
Consumers Expect Artificial Intelligence Will Make Shopping Faster by Chuck Martin , Staff Writer, April 24, 2018 Artificial intelligence may not be understood in detail by many consumers, but that does not stop them from having expectations of how it will help their shopping experience. Overall, many consumers see AI as helping them get out … Continue reading Consumers Expect Artificial Intelligence Will Make Shopping Faster
