William ComcowichNovember 5, 2015 Businesses that “listen harder” to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Companies can transform social media data into revenue by using the right social media listening tools, employing the right people to manage them, and integrating social media information into their sales … Continue reading ‘Listen Harder’ to Turn Social Media Listening into Sales
Angela Hausman, PhDOctober 30, 2015 You can learn a lot by understanding a journey. Just like in Back to the Future, we’re now living in a future that couldn’t even have been imagined when the screenplay was written. A look at the past and present of digital marketing might provide the best insights as to … Continue reading My Journey Into Digital Marketing
Karl FeldmanOctober 28, 2015 To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. Once you’ve honed your strategy, you need the tactical steps to make it happen. That’s the job of … Continue reading Get Found: How to Incorporate SEO into Your Editorial Calendar
VerticalResponseOctober 28, 2015 It’s difficult to imagine a more inspirational branding success story than Apple. Founded by two college dropout buddies who borrowed the money to build their first computers based on good faith and a promise, Apple is now America’s first $ 700 billion company. Moreover, it is one of the most recognized, respected … Continue reading Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple
Darren FaberOctober 26, 2015 A Forbes study recently found that nine out of every 10 customers expect an open line of communication between customers and companies on Facebook. However, only one out of four companies actually accomplishes this relatively simple task. Is it any wonder that 90 percent of companies fail in the first five … Continue reading Social Media Marketing: Getting into the Gunk
Facebook is giving people the option to get reminders about events, milestones and other activities within its mobile app notifications. Martin Beck on October 26, 2015 Twin Design / Shutterstock.com Facebook is revamping mobile notifications to give people the option to add personal-assistant-style reminders. The new features will offer people contextual reminders based on their … Continue reading Facebook Pushes Into Google Now Territory With Updated Mobile Notifications
by Elisabeth Mischel, October 21, 2015 CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the … Continue reading Integrating Market Research Into Your Product Development Process
Personal Branding BlogOctober 5, 2015 You walk into the interview room and you are ready. You’re looking good, feeling confident, and ready to show off your skills. But then things start to go south. The interviewer isn’t smiling, he doesn’t seem that interested in what you have to say, and wait‑‑did he just yawn? Even … Continue reading 5 Things To Know Before Going Into A Job Interview
Tanya KnowlesSeptember 28, 2015 With over 300 million active users, much more than that of Twitter, this social networking website has become one of the most powerful weapons of internet marketers today. Confused? I am talking about Instagram. “Over the past four years, what began as two friends with a dream has grown into a … Continue reading How to Break Into the Instagram Market
Personal Branding BlogSeptember 26, 2015 On occasion life hands us circumstances that we would not wish on others. But when we are dealt a blow it needs to be dealt with careful thought and proactively. Two such situations arose just this week. Personal insights based upon an experience of over a decade ago provided insight … Continue reading Turn Grief Into Community Service
