While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017 Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think
Matt Curtis — October 28, 2017 — October 28, 2017 Kai_Vogel / Pixabay Today, your marketing team stands with a wealth of assets; from social media accounts to e-books there are many things to manage. Regardless of new fads and trends, one single platform has remained one of the most valuable pieces and for … Continue reading B2B Email Marketing Tips: Building Your First Drip Campaign
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. Josh Aberant on October 26, 2017 We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them … Continue reading B2B developer marketing? It’s complicated.
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR. Scott Vaughan on October 16, 2017 Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around … Continue reading Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams. Brent Sleeper on September 27, 2017 If you’ve spent any time researching customer experience best practices for apps and services, you’ve probably read a lot about the ways sites like Facebook, … Continue reading B2B products are facing a CX make-or-break moment. Here’s why
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. Peter Isaacson on August 17, 2017 Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow … Continue reading 3 ways intent data is getting better for B2B marketers
You need to have your eye on the whole field — the big picture — to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly. Sonjoy Ganguly on July 26, 2017 As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching … Continue reading How to approach your B2B marketing like an NFL quarterback
Sarah Hecker — June 21, 2017 — June 21, 2017 While video certainly isn’t a new concept in marketing, it is a practice that has evolved over the years, so much so that it can hardly be considered the same practice it was in 1941 when the first television ad aired. With the explosion of … Continue reading 5 Innovative Examples of Video on Your B2B Website
Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
LB Wales IV — June 4, 2017 Follow @lbwalesiv— June 4, 2017 B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a … Continue reading B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth