These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. Scott Vaughan on January 13, 2023 “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and … Continue reading 5 strategies B2B marketing and sales teams can bank on as markets tighten
Category Archives: B2B Marketing
How to sharpen your B2B marketing experience strategy
Make sure you’re delivering experiences to buyers with the right level of targeting. Chris Wood on December 15, 2022 If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the … Continue reading How to sharpen your B2B marketing experience strategy
B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools
B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies. Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools
Only 28% of B2B content marketers report having the technology they need
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need
B2B Marketers Forecast Spending Increases In 2023
B2B Marketers Forecast Spending Increases In 2023 by Ray Schultz , November 10, 2022 B2B brands plan to increase their marketing budgets in 2023, according to the 2023 B2B Marketing Mix Report, a study by Sagefrog Marketing Group. Of the firms polled, 62% will increase their marketing budgets, while 25% will keep them at current … Continue reading B2B Marketers Forecast Spending Increases In 2023
B2B marketing confidence survives budget pressures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets. Kim Davis on October 12, 2022 Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or … Continue reading B2B marketing confidence survives budget pressures
Guide To Develop A Highly Successful Online B2B Marketplace
Guide To Develop A Highly Successful Online B2B Marketplace Slyvia Dougherty / 08 Sep 2022 Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would … Continue reading Guide To Develop A Highly Successful Online B2B Marketplace
The crisis for disconnected B2B marketers
At HubSpot’s Inbound 2022, the buzz is around creating communities and the company’s new Customer Journey Analytics offering. Kim Davis on September 8, 2022 “What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed … Continue reading The crisis for disconnected B2B marketers
Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process
Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process Deanna Ritchie / 04 Aug 2022 Walnut, the disruptive product demo startup, has designed its buzzworthy Sales Experience Platform to help SaaS sellers seamlessly connect with their prospects. It utilizes personalized, codeless interactive demos that are fully optimized to maximize the B2B sales process. Walnut’s … Continue reading Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process
8 B2B Content Marketing Practices that Work
8 B2B Content Marketing Practices that Work Irina Weber / 17 Jul 2022 Content marketing takes an essential role for both B2C and B2B businesses. The spike in content marketing proves that more and more companies invest in content marketing. According to Statista, 66% of B2B businesses want to boost their content marketing budget … Continue reading 8 B2B Content Marketing Practices that Work
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