Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. Peter Isaacson on November 29, 2018 As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And … Continue reading 5 predictions for B2B marketing in 2019
Category Archives: B2B Marketing
Back to Basics: Email Marketing For B2B
Tobin Lehman — October 22, 2018 Follow @gonewnorth — October 22, 2018 In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. … Continue reading Back to Basics: Email Marketing For B2B
5 Best Practices for Successful B2B Email Marketing
Rachel Foster — July 17, 2018 Follow @CopywriterTO — July 17, 2018 It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B marketers say that email is their most effective channel for revenue … Continue reading 5 Best Practices for Successful B2B Email Marketing
#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018 I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
How to overcome unique B2B digital marketing challenges
Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business. Stoney deGeyter on February 28, 2018 When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges. … Continue reading How to overcome unique B2B digital marketing challenges
Call to B2B marketers: Job titles matter more than you think
While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017 Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think
B2B Email Marketing Tips: Building Your First Drip Campaign
Matt Curtis — October 28, 2017 — October 28, 2017 Kai_Vogel / Pixabay Today, your marketing team stands with a wealth of assets; from social media accounts to e-books there are many things to manage. Regardless of new fads and trends, one single platform has remained one of the most valuable pieces and for … Continue reading B2B Email Marketing Tips: Building Your First Drip Campaign
B2B developer marketing? It’s complicated.
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code. Josh Aberant on October 26, 2017 We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them … Continue reading B2B developer marketing? It’s complicated.
Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR. Scott Vaughan on October 16, 2017 Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around … Continue reading Is GDPR the Y2K for B2B marketing? And how to use it to your advantage
B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams. Brent Sleeper on September 27, 2017 If you’ve spent any time researching customer experience best practices for apps and services, you’ve probably read a lot about the ways sites like Facebook, … Continue reading B2B products are facing a CX make-or-break moment. Here’s why
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