Category Archives: B2B Marketing

From efficiency to efficacy: 2024’s B2B marketing revolution

2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. Mark Ogne on January 12, 2024 As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with … Continue reading From efficiency to efficacy: 2024’s B2B marketing revolution

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media by Ray Schultz , Columnist, May 30, 2023 B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and … Continue reading The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media

B2B marketers remain optimistic in the face of major challenges

Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges

Navigating the B2B Marketing Landscape: Expert Predictions for 2023

Navigating the B2B Marketing Landscape: Expert Predictions for 2023 Vivek Goel / 09 Mar 2023   Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there are now more ways than ever to achieve that objective in the eyes of your audience. Here are the … Continue reading Navigating the B2B Marketing Landscape: Expert Predictions for 2023

5 strategies B2B marketing and sales teams can bank on as markets tighten

These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. Scott Vaughan on January 13, 2023 “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and … Continue reading 5 strategies B2B marketing and sales teams can bank on as markets tighten

How to sharpen your B2B marketing experience strategy

Make sure you’re delivering experiences to buyers with the right level of targeting. Chris Wood on December 15, 2022 If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy.  In doing so, marketers need to deliver the … Continue reading How to sharpen your B2B marketing experience strategy