Category Archives: B2B Marketing

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies →

What B2B marketers can look forward to in 2021

B2B Marketing

B2B marketers will become growth drivers, and will own the all-important digital journey. Kim Davis on January 7, 2021 “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, … Continue reading What B2B marketers can look forward to in 2021 →

10 B2B Marketing Tips for Successful Tweets

B2B Marketing

Christa Tuttle January 1, 2021 Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be crucial for marketing products or offerings and generating brand awareness. When creating a social media strategy and content for Twitter, there are certain things to keep in mind to achieve … Continue reading 10 B2B Marketing Tips for Successful Tweets →

6 Tips On How to Boost Your B2B Email Marketing Efforts

B2B Marketing

Sumeet Anand December 10, 2020 When it comes to B2B marketing, email is one of the most effective mediums to reach out to your target audience. In fact, B2B marketers say that email newsletters are the most effective type of content for nurturing leads. Furthermore, 78% of businesses consider email marketing vital for their success. … Continue reading 6 Tips On How to Boost Your B2B Email Marketing Efforts →

The Sure-Fire Signs that B2B Sales and Marketing Teams Need a CRM [Infographic]

B2B Marketing

Victor Iryniuk October 2, 2020 Pandemic has flipped the business world upside down, and B2B companies are not an exception to the rule. In the aftermath, we looked closely at the organizations utilizing NetHunt CRM and found out that their priorities have shifted to increasing customer relations. That is not a surprise for us. The … Continue reading The Sure-Fire Signs that B2B Sales and Marketing Teams Need a CRM [Infographic] →

Stop forcing your B2B marketing org structure on your buyer’s journey

B2B Marketing

Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey →

How to Boost Your Strategy with B2B Video Marketing

B2B Marketing

Wendy Marx September 21, 2020 B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? … Continue reading How to Boost Your Strategy with B2B Video Marketing →

How to Leverage Digital Marketing for B2B: Part 2

B2B Marketing

Liz Papagni September 16, 2020 Part 1 When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, … Continue reading How to Leverage Digital Marketing for B2B: Part 2 →

B2B Content Marketing Trends in 2020 [Infographic]

B2B Marketing

Jomer Gregorio — May 3, 2020 Any business with success in mind will aim to build awareness of their company. Any forward-thinking marketer will find content marketing valuable for this reason. Content marketing is a different marketing technique traditional efforts of television and radio ads, billboards, or cold call. Content marketing involves creating and developing … Continue reading B2B Content Marketing Trends in 2020 [Infographic] →

The benefits of B2B marketing automation platforms: What you need to know

B2B Marketing

Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. Pamela Parker on April 15, 2020 The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more … Continue reading The benefits of B2B marketing automation platforms: What you need to know →