Category Archives: B2B Marketing

5 strategies B2B marketing and sales teams can bank on as markets tighten

These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. Scott Vaughan on January 13, 2023 “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and … Continue reading 5 strategies B2B marketing and sales teams can bank on as markets tighten

How to sharpen your B2B marketing experience strategy

Make sure you’re delivering experiences to buyers with the right level of targeting. Chris Wood on December 15, 2022 If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy.  In doing so, marketers need to deliver the … Continue reading How to sharpen your B2B marketing experience strategy

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies.  Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools

Only 28% of B2B content marketers report having the technology they need

Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need

Guide To Develop A Highly Successful Online B2B Marketplace

Guide To Develop A Highly Successful Online B2B Marketplace Slyvia Dougherty / 08 Sep 2022   Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would … Continue reading Guide To Develop A Highly Successful Online B2B Marketplace

Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process

Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process Deanna Ritchie / 04 Aug 2022   Walnut, the disruptive product demo startup, has designed its buzzworthy Sales Experience Platform to help SaaS sellers seamlessly connect with their prospects. It utilizes personalized, codeless interactive demos that are fully optimized to maximize the B2B sales process. Walnut’s … Continue reading Walnut’s #WeAreProspects Campaign Is Fixing the B2B Sales Process