Christa Tuttle — December 27, 2019 In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won’t be a part of your target audience, the rising number of active email … Continue reading 3 Tips to Revamp Your 2020 B2B Email Marketing Strategy
B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’ by Laurie Sullivan @lauriesullivan, December 19, 2019 B2B marketers are more engaged during the week of Christmas and New Year’s. This is the time that advertising engagement for business brands on LinkedIn increases, according to findings from a study released Thursday. In December 2018, engagement … Continue reading B2B Marketers Align With Keywords ‘Merry Christmas,’ ‘Happy New Year’
Jeremy Durant — December 16, 2019 Follow @BopDesignSD Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to … Continue reading How to Build a B2B Marketing Strategy from the Ground Up
Study says B2B marketers need to prioritize data governance to improve CX. Jennifer Cannon on October 21, 2019 Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think … Continue reading B2B marketers look to match B2C in level of customer experience
Peter Isaacson on April 18, 2019 Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. … Continue reading MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
The ability to measure areas of investment will help us be smarter marketers. Scott Vaughan on April 2, 2019 Global economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams – growth is the clear charter. In boardrooms and conference rooms, teams … Continue reading Unstoppable trends every B2B marketer must embrace to drive growth
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. John Steinert on March 21, 2019 If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. … Continue reading Why people are essential to B2B marketing success
It’s time to catch up with B2C players and speak their language. Keith Richey on March 11, 2019 In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent … Continue reading B2B marketers should quit treating millennials like previous generations
Kelly Barcelos — February 4, 2019 — February 4, 2019 Building a top-notch marketing team that efficiently meets business goals requires constant scouting for the brightest B2B marketing talent. So, if you want to tap this elusive category of talent that is both analytically gifted and creatively skilled, then you need to optimize your recruitment … Continue reading 7 Surefire Strategies to Bring the Best B2B Marketing Talent Onboard
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. Peter Isaacson on November 29, 2018 As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And … Continue reading 5 predictions for B2B marketing in 2019
