Richie Contartesi
How Do I Increase My Website Conversion Rate?
Do you realize how important it is for any business to be known, liked and trusted? Or are you one of those entrepreneurs who thinks that just because you have the latest gadgets or technology for hire, you’ll automatically get noticed and get conversions online? Just like any business, our competitive online marketplace makes it essential that customers feel confident in your business to make a profit. Wether you are selling a service and trying to generate leads from your website or selling products, the same principles coincide.
How do you build up this confidence, though, with a web page? There are ways, and there are more ways. The most important, though, come down to a group of five essential strategies to follow. By adhering to these five principles, you’ll build consumer confidence and will generate the leads and conversions you are looking for. Here are those five strategies to increase your website conversion rate, with examples of how to pull them off.
1. Is your website professional and easy to navigate?
When you visit a site and leave it a few seconds later, this is called a “bounce” and it’s usually because of the way the website looks. This can be due to the website’s usability or user experience in designing a website specific for your target audience. Either way, there are people who study conversion rate optimization for a living, like myself.
When you have a professional-looking website with easy navigation, you will find that visitors perceive your business as a professional one, a business they can have confidence in. With easy navigation, your visitors will understand precisely what they need to do and how to find the information they want. Ask yourself the following questions to figure out how easy your site is to navigate:
- Do I have clear navigation links going to useful, relevant content?
- Is my opt-in box easy to find and above the fold?
- Does my opt-in box give an appealing free offer?
- Is there a well-established way to get to my products, services, and “about” page? And not just from the Menu bar at the top.
- Do I have a clear call to action?
Once you’ve got your website developed so it develops confidence in your business, the time is ripe to let your audience have a sample of what you have to offer.
2. How do I incorporate testimonials on my website?
You can show examples of your work all day long, but the power of word of mouth cannot be underestimated in building even more confidence. When it comes to getting sales, what other people have to say is much more important and effective than showcasing your work. Evidence of satisfied customers brings in more customers.
Ask your satisfied customers to write a short testimonial for you to use on your website. Most customers, if they’re really happy with what you’ve done for them, will be more than glad to oblige. Make sure these testimonials are specific and show results. You can even take it one step further and ask for videos. I have seen an increase in conversion by 23% after adding videos to my landing pages.
3. Give them a sample bite!
One of the main attractions of large supermarkets is usually the collection of free sample kiosks set up around the store. Chances are high that when you pass one, you grab a sample. Most people do, and that is what often helps the retailer sell more of that product. If it is really good, you are more likely to buy it. When people visit our website, they find just those kinds of free samples. Our samples include:
- YouTube videos explaining key topics in effective web design, like how to do a mockup and best practices for menu items and navigation. These videos share some of our skills and talents, enticing customers to come to us for even more expertise.
- Examples of work we’ve done for other clients. Samples show your customers what you can do, so they know what to expect.
- Free website audit tool and free quotes. Charging a customer for giving them an estimate is unprofessional, and will drive customers away.
- A blog that outlines some of the most important topics in web design and online marketing. Once again, sharing our wealth of knowledge instills confidence in us, making visitors more likely to convert to sales and its FREE.
Through these free samples, customers get to know us before they even contact us. Get out of obscurity! That’s the goal; help your visitor know and trust you well enough to pull the trigger and call you for that quote.
4. Sell your results.
People don’t care about how much technology you use to make their product. They care about having their problems solved. When a potential client comes to your website, they want to know three things:
1) Can you solve my problem
2) Why is your solution better than everyone else’s?
3) How much does it cost?
Most importantly before you ever try to sell a client online you must start with why. This means you need to stand out in the crowd of competitors vying to get the sales from your target audience. You should put yourself in their shoes, and ask what they want to have and how they’ll use it. Figure out why your solution is the best one for their problems, and lay that out for them. Ask yourself these questions about your products and services:
5. Give a good call to action.
Example:
Schedule Your Strategy Call Today
Discover your options by scheduling a FREE, NO OBLIGATION, Strategy Session! Your collaborative session will help you gain the valuable understanding and insight required for wider exposure and higher business profits.
You’ve done everything else to build confidence in you and your product, so now it’s time for the next step. A car salesman doesn’t stop talking once he’s convinced a potential buyer that the car he wants to sell them is the best car for their money, does he? No, he asks questions like, “What would it take to get you into this car?” That, my friends, is a call to action.
Once you’ve drawn in the audience and given them a free sample, make sure they know what you want them to do next. Your call to action should give very clear, concise, but detailed directions. Let them know what they’re going to get out of making a purchase with you or hiring your services. The more specific you are, the more likely they are to know what to do next and then do it! If you go to my home page you can see the call to action above, with what they get underneath it. Try it, it works!
Another excellent call to action that you should never miss out on is sharing information. You’ll notice that on the clients we serve and our website, we have prominent icons for sharing on Google+, Twitter, Facebook, Pinterest, LinkedIn, and YouTube. These allow customers to share us with their friends and family.
By following these strategies, you will build more confidence in your business and find yourself reaping more profits than ever before.
Did you find these website conversion rate tips helpful? Let us know any changes you have made or feel free to ask any additional questions in the comments. Share with someone you believe this can help too!
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