Louis FoongMarch 27, 2015 Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. In fact, according to this survey by Forbes Insights, the modern CMO typically falls into one of six different roles, or “personas” according to this interesting infographic: Dynamic Orchestrator (34%): Exceptionally … Continue reading Hats Of The Modern CMO [Infographic]
Bob HutchinsMarch 25, 2015 Move over Facebook. According to a new infographic from Salesforce, “Instagram users are 58x more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users.” Want to ramp up your Instagram strategy? Here are the Instagram tips and statistics you need … Continue reading Fuel Your Instagram Strategy With These Tips [Infographic]
Dana ChenMarch 24, 2015 Content strategy shouldn’t be a guessing game. You need a long-term mindset, data-driven insights and a secure knowledge of your audience. Here are 10 insights you need to craft a successful content strategy, along with an infographic to tie it all together. Target Intenders Intenders are the core of your content … Continue reading 10 Easy Steps to Crafting a Successful Content Strategy [Infographic]
Angela Hausman, PhDMarch 23, 2015 Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. This year, things are different. Mobile is king! Long live the king! Why mobile first? Duh. Look around you. … Continue reading Mobile First: Marketing To The Mobile Consumer [Infographic]
Josh SeidesMarch 23, 2015 Imagine what you can do with 13 hours a week. On average, this is how much time we spend on email each week. Once engaged in the endless deluge of messages, it’s difficult for our brains to exercise the discipline and restraint to refrain from continually peering into our hopelessly inundated … Continue reading 6 Ways to Cut the Amount of Time You Spend On Email [Infographic]
Ramon NuezMarch 23, 2015 We all daydream of being rich and successful. Dreaming is powerfully attractive. It allows you to create any possibility without fear of failure or judgment. Unfortunately, the problem with dreams is that they are nothing more than a contemplation of a possibility of doing something. And no one has ever become … Continue reading The 5 Habits of Highly Successful People (Infographic)
Angela Hausman, PhDMarch 20, 2015 Copyright: neyro2008 / 123RF Stock Photo Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly 1000 marketers found poor digital marketing integration across channels. According to a recent report by Oracle Marketing Cloud and Econsultancy (see infographic below for details), marketers report poor … Continue reading Mind The Gaps: Gaps In Digital Marketing Integration [Infographic]
Robin JohnsonMarch 20, 2015 Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63 percent of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s … Continue reading Actionable Tips For App Store Optimization [Infographic]
Louis FoongMarch 20, 2015 Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing. That’s for good reason – it remains one of the most cost-effective and powerful tools for getting your message to interested prospects. It’s therefore worth taking a look at the data … Continue reading Power Up Your Email Using These 7 Data-Backed Tips [Infographic]
Eric HammisMarch 19, 2015 When you hear the term March Madness, you probably instantly think of basketball. When marketers hear the term March Madness, they instantly think of the word opportunity. Every year, when March rolls around, college basketball players from around the country lace up their shoes and gear up for another run at … Continue reading March Madness And Digital Marketing (Infographic)
