Rachel MartinezMarch 19, 2015 If you want to run a successful lead generation campaign, you need to have high-quality data. But here’s the problem. Many businesses don’t have access to complete and accurate information. People often change jobs or titles, companies go out of business, and mergers occur. Not only that, but companies often ask … Continue reading Is Data Decay Negatively Impacting Your B2B Lead Generation Campaigns? [Infographic]
Jonathan LongMarch 15, 2015 Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue. Tweeting without a plan isn’t going to work. You have to understand how … Continue reading Increase Your Twitter Conversion Rates With These 12 Stats (Infographic)
Brooke BallardMarch 17, 2015 I have a ginormous secret. I was lucky enough to receive an advance copy of The Content Code. Perks, you gotta love ‘em! As I’m making my way through the book for a second time, I get the genius idea to turn some of Mark’s content ignition tips and ideas into … Continue reading The Content Code: 11 Ways To Ignite Content (Infographic)
Jonathan LongMarch 15, 2015 Reading the top online marketing blogs is a great way to keep up with industry news, changes, helpful guides and “how-to” posts. Online marketing is an industry that is constantly changing. The search engines roll out updates and data refreshes, PPC advertising platforms announce new features and social media networks are … Continue reading 13 Online Marketing Blogs to Bookmark Now (Infographic)
Jonathan LongMarch 15, 2015 Are your email campaigns performing as well as you would like? Are they properly optimized, or would you like a higher conversion rate? My company teamed up with HubSpot to create the infographic below using the data from the 2014 Science of Email Report. You will learn: How consumers read your … Continue reading Improve Your Email Conversion Rates With These 7 Tips (Infographic)
Jonathan LongMarch 15, 2015 Want to know the steps required to publish a visual content that engages your target audience? My company collaborated with our friends at HubSpot to create the infographic below. Visual content can be extremely effective when done correctly, but most business owners don’t see the results that they originally hoped for. … Continue reading 5 Steps To Improve Your Visual Content Engagement (Infographic)
Lincoln MurphyMarch 14, 2015 Ask a group of 10 people to define “Customer Success Management” (CSM), you’ll get 10 different answers. But for our purposes here, I’ll define CSM as the practice of using data and systems to proactively help your customers achieve success with your product or service. And in today’s subscription-based, recurring-revenue business … Continue reading 13 Tips for Upsells With Customer Success [Infographic]
Harry RollasonMarch 13, 2015 From our analysis, it is clear that 2014 was the year that social customer service grew up. The increases in the number of customers using social media as their primary customer service channel was matched by company uptake, with many implementing more established and integrated social customer service strategies. With 55 … Continue reading The State Of Social Customer Service [Infographic]
Jessica HassonMarch 11, 2015 Company advocates can have a huge impact on your business. So much in fact, that decent advocacy can increase your company’s revenue growth by two times. The most important type of advocates are your customers. And if you’re running a B2B or SaaS business, revenue is most likely coming from subscriptions. … Continue reading How to Create Powerful B2B Advocates [Infographic]
Blaise LuceyMarch 10, 2015 On average, how many banner ads do you see a month? Or a day? What about sponsored search results or emails from brands? If you’re like most people, you probably don’t know. Worse, you probably can’t even remember them. Digital marketing is broken. Marketers keep pushing the same messages through the … Continue reading Digital Marketing + Customers = Trust Issues [Infographic]
