Category Archives: Product Development

These are the most dangerous products from CES 2024, according to privacy and environmental advocates

  By Associated Press January 14, 2024 The best CES products pierce through the haze of marketing hype at the Las Vegas gadget show to reveal innovations that could improve lives. The worst could harm us or our society and the planet in such “innovatively bad” ways that a panel of self-described dystopia experts has … Continue reading These are the most dangerous products from CES 2024, according to privacy and environmental advocates

Integrate launches new media solution

Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers. Kim Davis on January 10, 2024 Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate … Continue reading Integrate launches new media solution

Digimind’s new product combines two AI engines to monitor and analyze social media

Digimind’s AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English. Constantine von Hoffman on March 15, 2023 Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze … Continue reading Digimind’s new product combines two AI engines to monitor and analyze social media

NyQuil chicken aside, misusing products can spawn product innovation

  By Christopher Zara September 23, 2022   Anyone who has seen the recent headlines about social media users supposedly cooking chicken in NyQuil will not be surprised to learn that consumers sometimes use products in ill-advised ways.     But if you’re an entrepreneur who is looking to expand into new product lines, it’s … Continue reading NyQuil chicken aside, misusing products can spawn product innovation

What is a product designer: a primer on the career than can change the world

By Kaitlyn McInnis July 29, 2022   Though nearly everyone on Earth engages with their work on a daily basis, a product designer’s job description can seem mysterious and opaque to people outside the design or tech space. On a day-to-day basis, the role of a project designer comes down to: solving problems while keeping user … Continue reading What is a product designer: a primer on the career than can change the world

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value

Should start-ups worry about hyping their products?

The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products?