Category Archives: Social Strategy

4 Steps to Creating an Effective Social Media Strategy

Annie BustosOctober 2, 2015 The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of users of the Big Six social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest) exceeds 2.4 billion people. The largest … Continue reading 4 Steps to Creating an Effective Social Media Strategy

Winning Strategies for Being Social

Personal Branding BlogSeptember 13, 2015 Conversation and writing are two key communication connectors that will either influence a negative or positive response. Striving to influence positively will ultimately lead to increased sales. Negative Conversation Example Twice during a twenty-minute conversation, I was stopped mid-sentence to be told I was going back on what was previously … Continue reading Winning Strategies for Being Social

How To Create A Successful Social Media Strategy

 by Sheena Mathieson July 14th, 2015    Many small businesses often make the mistake of not investing in the proficient social media management teams and their services, including social media strategies, simply because they feel it is unnecessary. More often than not, the problem also revolves around tight budgeting and uncertainty with the idea of … Continue reading How To Create A Successful Social Media Strategy

Behind The Scenes: The Many Facets Of Social Strategy

Maddy OsmanJuly 3, 2015 For many people, the idea of social media management inspires images of quickly churning out haphazard posts and hoping for the best. Perhaps they already hold stigmas about traditional forms of marketing and view social media as another pointless piece to the word-spreading puzzle. Or maybe they get nervous every time … Continue reading Behind The Scenes: The Many Facets Of Social Strategy

CSR2.0 – The Corporate Sustainability & Responsibility Agenda

Dr. Mark CamilleriJuly 1, 2015 Businesses are capable of implementing responsible behaviours as they pursue their profit-making activities. A thorough literature review suggests that many academic articles have dedicated their energies on organising and evaluating the evidence to establish a link, usually through regression analysis between corporate social responsibility (CSR) or corporate social performance (CSP) … Continue reading CSR2.0 – The Corporate Sustainability & Responsibility Agenda