Category Archives: Email Marketing Mistakes

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

Daniela McVicker — May 18, 2019 — May 18, 2019 Whether you are an independent blogger, an eCommerce store representative or a marketing expert, a chance is that email marketing matters to your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%. This is a staggering number considering the … Continue reading How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

Email Marketing and Targeted Anchor Strategy Best Practices

Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices

How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Your Most Costly E-commerce Email Marketing Mistakes

Steve Faber — January 2, 2019 Follow @marketingunlock — January 2, 2019 Email marketing and e-commerce is a match made in heaven. Successful e-com brands use email to maximize revenue and deepen relationships so they: 1) Maximize Customer Retention – They keep their existing customers returning to buy more, year after year 2) Grow Reach … Continue reading Your Most Costly E-commerce Email Marketing Mistakes

10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns

Kevin George — December 17, 2018 Follow @imkevin_monk — December 17, 2018 rawpixel / Pixabay Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. … Continue reading 10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns