Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?
Natalie Boyd — February 20, 2020 Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. It would … Continue reading How to Improve Email Deliverability
Dori-Jo Bonner — November 26, 2019 As we charge full steam ahead into the last few weeks of 2019, we cannot help but notice all the festive colors and lights that are beginning to line the streets and shopping malls. Our email marketing schedules are laden with festive emails and Christmas specials, but this year, … Continue reading Why Are Emails Moving Over to the Dark Side?
Jessica Mehring — October 22, 2019 Follow @horizonpeak Delete. Delete. Delete. While I was on maternity leave earlier this year, I found myself sitting on the couch with a cranky newborn, scrolling through the email app on my phone, and deleting marketing emails with abandon — several times a day. I was ruthless. If the … Continue reading Why I Deleted Your Marketing Email
Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?
Talia Boettinger — August 19, 2019 — August 19, 2019 No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices … Continue reading Email Marketing Best Practices to Improve Your Performance
Jared Atchison — August 19, 2019 — August 19, 2019 Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your sales. However, too many … Continue reading 4 Email Marketing Mistakes You Need to Avoid
Tobin Lehman — June 30, 2019 Follow @gonewnorth — June 30, 2019 The gap between consent and dissent seems to be narrowing in the world of email marketing. How we approach the problem could shape our email marketing future. The Ground is Not Moving Let it be known that email marketing is still the highest … Continue reading Is There Such a Thing as “Too Much Email?”
Daniela McVicker — May 18, 2019 — May 18, 2019 Whether you are an independent blogger, an eCommerce store representative or a marketing expert, a chance is that email marketing matters to your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%. This is a staggering number considering the … Continue reading How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]
Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices