Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?
Talia Boettinger — August 19, 2019 — August 19, 2019 No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices … Continue reading Email Marketing Best Practices to Improve Your Performance
Jared Atchison — August 19, 2019 — August 19, 2019 Whether you run a business or blog, you know how important email marketing is to your conversion strategy. It’s a means of directly communicating with your audience to give them content they want, get to know subscribers better, and boost your sales. However, too many … Continue reading 4 Email Marketing Mistakes You Need to Avoid
Tobin Lehman — June 30, 2019 Follow @gonewnorth — June 30, 2019 The gap between consent and dissent seems to be narrowing in the world of email marketing. How we approach the problem could shape our email marketing future. The Ground is Not Moving Let it be known that email marketing is still the highest … Continue reading Is There Such a Thing as “Too Much Email?”
Daniela McVicker — May 18, 2019 — May 18, 2019 Whether you are an independent blogger, an eCommerce store representative or a marketing expert, a chance is that email marketing matters to your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%. This is a staggering number considering the … Continue reading How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]
Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices
Remington Begg — April 26, 2019 Follow @remingtonbegg — April 26, 2019 Sure we all dream of a day where we reach #inboxzero. We say we’re tired of email. We move to communication channels and tools like Slack, Flock, Facebook Messenger, Whatsapp and others. And we see the calls that “email is dead.” But the … Continue reading Has Conversational Marketing Killed Email?
Corie Stark — March 19, 2019 — March 19, 2019 Much of the discussion when it comes to email marketing is what to do to make your email communication the most effective it can be. But a lot can be learned from considering what not do with your email marketing. Everything from missteps that lead … Continue reading Save Your Subscribers From These 8 Email Marketing Mistakes
Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take
Steve Faber — January 2, 2019 Follow @marketingunlock — January 2, 2019 Email marketing and e-commerce is a match made in heaven. Successful e-com brands use email to maximize revenue and deepen relationships so they: 1) Maximize Customer Retention – They keep their existing customers returning to buy more, year after year 2) Grow Reach … Continue reading Your Most Costly E-commerce Email Marketing Mistakes