Category Archives: Email Marketing Mistakes

How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Your Most Costly E-commerce Email Marketing Mistakes

Steve Faber — January 2, 2019 Follow @marketingunlock — January 2, 2019 Email marketing and e-commerce is a match made in heaven. Successful e-com brands use email to maximize revenue and deepen relationships so they: 1) Maximize Customer Retention – They keep their existing customers returning to buy more, year after year 2) Grow Reach … Continue reading Your Most Costly E-commerce Email Marketing Mistakes

10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns

Kevin George — December 17, 2018 Follow @imkevin_monk — December 17, 2018 rawpixel / Pixabay Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. … Continue reading 10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns

Why Marketers Shouldn’t Overlook the Power of Email

Wayne St. Amand — May 12, 2018 — May 12, 2018 TeroVesalainen / Pixabay As organizations continue to take digitally-driven and omnichannel approaches to marketing, one tried-and-true communications channel continues to get the short end of the stick: email. Email marketing has evolved with the digital age, offering more capabilities to drive awareness, conversion, and … Continue reading Why Marketers Shouldn’t Overlook the Power of Email