Category Archives: Email Marketing Mistakes

5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)

Chris Christoff August 11, 2020 As digital marketers, we all know the power of a solid email list. It is one of the most direct and effective ways of communicating with your leads and turning them into long time customers. When you send an email newsletter, it lands directly into the inbox of the receiver. … Continue reading 5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)

Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?

Email Marketing Best Practices to Improve Your Performance

Talia Boettinger — August 19, 2019 — August 19, 2019 No matter what you’re doing, you want to give it your best, right? With email marketing, giving it your all will result in higher customer engagement, which means more opens, clicks, and maybe even more conversions. We made a list of email marketing best practices … Continue reading Email Marketing Best Practices to Improve Your Performance

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

Daniela McVicker — May 18, 2019 — May 18, 2019 Whether you are an independent blogger, an eCommerce store representative or a marketing expert, a chance is that email marketing matters to your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%. This is a staggering number considering the … Continue reading How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]