Daniela McVicker — May 18, 2019 — May 18, 2019 Whether you are an independent blogger, an eCommerce store representative or a marketing expert, a chance is that email marketing matters to your cause. According to reports, the average RoI of email marketing investments currently sits at 3800%. This is a staggering number considering the … Continue reading How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]
Category Archives: Email Marketing Mistakes
Email Marketing and Targeted Anchor Strategy Best Practices
Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices
Has Conversational Marketing Killed Email?
Remington Begg — April 26, 2019 Follow @remingtonbegg — April 26, 2019 Sure we all dream of a day where we reach #inboxzero. We say we’re tired of email. We move to communication channels and tools like Slack, Flock, Facebook Messenger, Whatsapp and others. And we see the calls that “email is dead.” But the … Continue reading Has Conversational Marketing Killed Email?
Save Your Subscribers From These 8 Email Marketing Mistakes
Corie Stark — March 19, 2019 — March 19, 2019 Much of the discussion when it comes to email marketing is what to do to make your email communication the most effective it can be. But a lot can be learned from considering what not do with your email marketing. Everything from missteps that lead … Continue reading Save Your Subscribers From These 8 Email Marketing Mistakes
How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take
Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take
Your Most Costly E-commerce Email Marketing Mistakes
Steve Faber — January 2, 2019 Follow @marketingunlock — January 2, 2019 Email marketing and e-commerce is a match made in heaven. Successful e-com brands use email to maximize revenue and deepen relationships so they: 1) Maximize Customer Retention – They keep their existing customers returning to buy more, year after year 2) Grow Reach … Continue reading Your Most Costly E-commerce Email Marketing Mistakes
10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns
Kevin George — December 17, 2018 Follow @imkevin_monk — December 17, 2018 rawpixel / Pixabay Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. … Continue reading 10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns
Why Emails End Up in the Junk Folder
Jim Anthony — June 23, 2018 Follow @JimSoMark — June 23, 2018 Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your team from … Continue reading Why Emails End Up in the Junk Folder
How Not to Mess up Your Email Subject Lines
Greetje den Holder — June 22, 2018 Follow @GdenHolder — June 22, 2018 In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. … Continue reading How Not to Mess up Your Email Subject Lines
Email Marketing Not Working As Well As You’d Hoped? Try this:
Emily Wiseheart — May 26, 2018 — May 26, 2018 Does your email marketing strategy include only sending emails when you need something in return – like a sale, or a sign up? This is the type of thinking that we see commonly when small businesses are just starting out with email marketing. Do you … Continue reading Email Marketing Not Working As Well As You’d Hoped? Try this:
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