Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them
Warning: This rant might spark your own feelings of frustration or a movement for change. Ryan Phelan on March 25, 2022 The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a … Continue reading 5 things I hate about email – and how to fix them
Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped?
Andriy Zapisotskyi December 8, 2021 The Christmas holidays are almost here! Though it’s a cheerful period for everyone, it’s also a “hot season” for marketers. The marketing team has a lot of work to create the perfect festive branding of their products or services, maintain launched campaigns, and make reports. In this splash combination of … Continue reading Top 9 Email Mistakes Marketers Make During the Holiday Season
Brian Wallace August 12, 2021 While email can be used as a great method of communication, it can also be a venue for a rising amount of cybercrime. 14.5 billion spam messages are sent to email inboxes every day. While some spam is nothing more than a mere annoyance, a significant portion of spam emails … Continue reading How Safe Are Your Emails? [Infographic]
Alexandre François July 26, 2021 There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. While that poses a bright future for email marketing, you need to note that the numbers may include all kinds of users, including disposable email address users. What many business … Continue reading 5 Things Every Business Needs to Know about Disposable Email Domains
Mike Parry July 6, 2021 The answer is it very much depends on how you do it. Often seen as the dark side of email marketing, sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why – my inbox is already … Continue reading Does Marketing to Third Party Email Data Work?
Andrew Madeira-Silva June 4, 2021 It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their … Continue reading The Dos and Don’ts of Email Marketing
Aabhas Vijay June 1, 2021 We are flushed with emails every day & night, it’s more than ever now and it is just the beginning. You got transactional emails, promotional emails, educational emails, and the list is never-ending. Since I have been in the center of the email marketing universe I totally understand that it … Continue reading The Hidden Cost of Email Fatigue and How to Fix It
Chanakya Kyatham May 21, 2021 Preparing and sending cold recruitment emails is the first step of any recruitment campaign. Recruiters spend years of their lives searching for the amazing cold recruiting email template that wins candidates. Being a recruiter, it may be your die-hard wish to get that desired candidate. But here’s the bad news, … Continue reading How to Create Amazing Recruiting Email Templates that Win Candidates