Eric HarshAugust 1, 2015 When we’re talking to a new client, we like to learn as much as we can about the training program they currently have in place. A really important part of that discussion is “How’s it working?” And even more important, “How do you know?” That second question is a tough one … Continue reading Measuring the Effectiveness and Impact of an eLearning Course
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
Stephanie WhartonJuly 3, 2015 I have a confession to make: Before joining the Curalate team, I had never given much thought to hashtags on Instagram. I was always much more focused on creating a cool photo than I was on actually making it discoverable. Even when posting content about a specific brand, it never occurred … Continue reading It’s In The #Tag: How Hashtags Impact Instagram Engagement
Richard ShapiroJune 10, 2015 I have been asked recently to provide my opinion on the biggest customer service challenges affecting organizations today. My number one answer is that consumers want to do business with companies that provide personalized service delivery. How can companies combine technology with the human-to human touch to create a winning combination? … Continue reading Does Facebook’s New Feature Negatively Impact Personalization?
Ryan EstisJune 10, 2015 I was winding down a day of leadership development with Direct Energy last Thursday in Houston and was asked the question: “What are some of the most important things you measure in your business?” I didn’t hesitate: “Impact and growth.” Growth is easy to quantify. I know we’re up 30 percent … Continue reading What Impact Do You Have On Others?
As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks. Kevin Gallant on May 15, 2015 It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the new policy as early as 2010, … Continue reading The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
Kathy QuinnMay 3, 2015 We are seeing an increased demand for localizing video, and that’s not surprising. Video is a powerful means of getting a message across. It is more engaging than text and allows visual demonstrations that can communicate better than mere words. In recent years, the use of video in marketing and training … Continue reading Localize Videos For Greater Impact
Richie ContartesiApril 18, 2015 Social Media and SEO – The Truth The Internet is an ever-evolving thing, and getting the marketing results you need requires adaptability. You might have stuck with simple SEO “techniques” in the past, but changes in search engine algorithms make it important to realize how important social media sharing is to … Continue reading Do Social Media and SEO Impact Google Rankings?
Graham JonesApril 9, 2015 There are thousands of ways you can get publicity for your website online. There is search marketing, social media, blogging and a host of other publicity methods. Getting a site to “number one” on Google is a dream for many businesses who spend hour after hour and pound after pound trying … Continue reading Want to Make an Impact With Your Business? Get on TV.
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
