John MeyerAugust 11, 2015 It’s remarkable how quickly social media has become a major component of business marketing. The days of indie music acts gathering contacts on MySpace are relegated to the distant past, replaced by Twitter, Instagram, Snapchat, Tumbler, Flickr, Periscope, and the current behemoth, Facebook. The power of social media to get a … Continue reading How Buyable Pins Can Impact Your E-commerce Sales
Tag Archives: Impact
Are You Measuring The Real Impact Of Your Content Marketing?
So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?
Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
ROI uncertainty about mobile advertising should go away in the near term. Greg Sterling on August 3, 2015 A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the … Continue reading Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
Measuring the Effectiveness and Impact of an eLearning Course
Eric HarshAugust 1, 2015 When we’re talking to a new client, we like to learn as much as we can about the training program they currently have in place. A really important part of that discussion is “How’s it working?” And even more important, “How do you know?” That second question is a tough one … Continue reading Measuring the Effectiveness and Impact of an eLearning Course
The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
It’s In The #Tag: How Hashtags Impact Instagram Engagement
Stephanie WhartonJuly 3, 2015 I have a confession to make: Before joining the Curalate team, I had never given much thought to hashtags on Instagram. I was always much more focused on creating a cool photo than I was on actually making it discoverable. Even when posting content about a specific brand, it never occurred … Continue reading It’s In The #Tag: How Hashtags Impact Instagram Engagement
Does Facebook’s New Feature Negatively Impact Personalization?
Richard ShapiroJune 10, 2015 I have been asked recently to provide my opinion on the biggest customer service challenges affecting organizations today. My number one answer is that consumers want to do business with companies that provide personalized service delivery. How can companies combine technology with the human-to human touch to create a winning combination? … Continue reading Does Facebook’s New Feature Negatively Impact Personalization?
What Impact Do You Have On Others?
Ryan EstisJune 10, 2015 I was winding down a day of leadership development with Direct Energy last Thursday in Houston and was asked the question: “What are some of the most important things you measure in your business?” I didn’t hesitate: “Impact and growth.” Growth is easy to quantify. I know we’re up 30 percent … Continue reading What Impact Do You Have On Others?
The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks. Kevin Gallant on May 15, 2015 It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the new policy as early as 2010, … Continue reading The Impact Of Canadian Anti-Spam Legislation On Subscriber Rates
Localize Videos For Greater Impact
Kathy QuinnMay 3, 2015 We are seeing an increased demand for localizing video, and that’s not surprising. Video is a powerful means of getting a message across. It is more engaging than text and allows visual demonstrations that can communicate better than mere words. In recent years, the use of video in marketing and training … Continue reading Localize Videos For Greater Impact
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