Category Archives: Inventory Management

Your Guide to Building a Campaign Inventory Strategy

Melysa Chong — May 11, 2020 In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and marketers that use an inventory strategy are better able to deliver their ads to inform, persuade or remind their targeted audience. According to eMarketer, programmatic ad spending will account … Continue reading Your Guide to Building a Campaign Inventory Strategy

3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

TrueView for action inventory extends to Google video partners

New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners

Crowdsourcing your inventory: Outsource product and empower customers

Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. Rohit Gupta on July 2, 2018   As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers … Continue reading Crowdsourcing your inventory: Outsource product and empower customers

The Quick Guide to Inventory Management for Ecommerce

William Harris — December 22, 2017 Follow @wmharris101 — December 22, 2017 coffeebeanworks / Pixabay To build a sustainable, profitable, scalable ecommerce business in 2018, you need to understand the ins and outs of managing inventory. Poor inventory management can be a complex challenge to overcome for any ecommerce entrepreneur, no matter your expertise, the … Continue reading The Quick Guide to Inventory Management for Ecommerce