Category Archives: Marketing Trends

NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics

NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan  @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics

Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes

Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes by Laurie Sullivan  @lauriesullivan, June 9, 2023 The potential and power of creativity is part of being human, at least for advertising and media executives. The industry takes on this concept, runs with it, and shares it with others to a high … Continue reading Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes

Top 10 immersive marketing trends that will grow your grinchy heart in 2023

From better B2B marketing in the metaverse to more engaging virtual events, here’s a preview of key immersive marketing trends in 2023. Lisa Peyton on December 28, 2022 As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in … Continue reading Top 10 immersive marketing trends that will grow your grinchy heart in 2023