Looking to tap new labor markets for marketing talent? You need to know which tasks can be “lifted and shifted.” Here’s a recipe for success. Spence Darrington on August 19, 2022 With the pandemic’s boon to virtual work, the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have … Continue reading An incredibly brief guide to shifting marketing offshore
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here’s why. Tim Parkin on August 17, 2022 Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No … Continue reading The only two things that matter in marketing
3 Practical Ways To Market To Moms During a Recession by Maria Bailey , Columnist, August 8, 2022 Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new … Continue reading 3 Practical Ways To Market To Moms During a Recession
Merkle Cookie Crumbs: What Marketers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2022 As the death of the cookie looms, brands are working to find new ways to reach consumers. Merkle recently announced its collaboration with Tealium to help brands identify target audiences online when that time comes. The partnership has been in place since 2015. What … Continue reading Merkle Cookie Crumbs: What Marketers Need To Know
Top five predictions for what will remain unchanged about marketing technology in the next ten years. Tony Byrne on June 15, 2022 During my MarTech Master Class workshop, “The Right Way to Buy Marketing Technology,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing … Continue reading 5 enduring trends in martech
On Their Toes: Why Brands Are Embracing Agile Marketing by Ray Schultz , Columnist, April 28, 2022 In theory, email teams are the original agile marketers, responding to change instead of following a set plan. But are their larger marketing teams able to do that? Some are, judging by The Impact Of Agile Marketing, a … Continue reading On Their Toes: Why Brands Are Embracing Agile Marketing
When it comes to successful marketing campaigns, creativity and technology go hand in hand. Steve Petersen on March 24, 2022 In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops … Continue reading Who’s a marketer anyway?
Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 Liz Tokareva / 08 Mar 2022 It’s time to explore what opportunities current trends bring to the table when dealing with the challenges of 2021. Despite all near-apocalyptic predictions, digital advertising wasn’t shattered by the lockdown. Neither could the beginning of the pandemic stop … Continue reading Overcoming Challenges of 2021 With 5 Marketing Trends of 2022
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
Three aspects of your career in marketing to think about and maybe change in the New Year. Ryan Phelan on December 22, 2021 I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this … Continue reading Marketers: Where will you be a year from now?