Category Archives: Marketing Trends

One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem

2019 Marketing Trends Guaranteed to Shake Up Social Media

Nichole Elizabeth DeMeré — February 25, 2019 Follow @NikkiElizDemere — February 25, 2019 When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that … Continue reading 2019 Marketing Trends Guaranteed to Shake Up Social Media

What impact will 5G have on marketing and advertising?

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising. Barry Levine on February 6, 2019  The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm … Continue reading What impact will 5G have on marketing and advertising?

MarTech Manifesto

AI, marketing efficiency, and what happens to a martech stack when companies merge… get it all at MarTech. Scott Brinker on December 7, 2018  Marketing. Technology. Management. Content. Code. Corporate. The creative. The nerd. The suit. Three different disciplines. Three different domains. Three different clichés. Divided by decades of conceptual and cultural barriers, these tribes … Continue reading MarTech Manifesto

How Effective Marketing Leaders Attract and Retain Gen Z Talent

Bob Van Rossum — September 24, 2018 Follow @BobVR — September 24, 2018 When discussing marketing talent modern organizations need to move their businesses forward, Millennials have been in the spotlight for quite some time. However, the attention is now shifting toward the generation that succeeds them – Generation Z. Digital marketing recruiters know companies … Continue reading How Effective Marketing Leaders Attract and Retain Gen Z Talent