Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work
Advice on how to start a new marketing job on the right foot. Rodric Bradford on November 5, 2020 “As marketers we naturally have good salesmanship, but sometimes we lean into that too much,” said Ashley Small, founder and CEO of Medley, Inc., a PR and digital marketing agency headquartered in Houston. Small was offering … Continue reading How to start strong in a new marketing position
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers. Rodric Bradford on October 26, 2020 Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — … Continue reading Reasons for marketers to add drones to the martech stack
For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says. Kim Davis on October 19, 2020 Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global … Continue reading 7 marketing trends for 2021
Diaz Nesamoney October 16, 2020 Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer function on their own as consumer habits change. Stay at home orders have led more consumers to shop online, forcing marketers to devote more attention to their eCommerce strategy. Because of this shift, … Continue reading There is No More Marketing, Just Sales
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth?
Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Kim Davis on July 8, 2020 HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% … Continue reading How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Nicholas Shaw — June 1, 2020 2020 has already seen the world change quite significantly. The situation with COVID-19 has dramatically shifted the way we’ll work and indeed shop, both now and likely in the future. It’s shone a light on the relevance, usefulness, and power of online shopping. eCommerce is evolving in real-time. We … Continue reading Market Trends: How Ecommerce is Evolving in 2020
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Greg Sterling on April 21, 2020 The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment … Continue reading Amid the economic gloom, some hopeful indicators emerge for marketers
Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. Yonatan Snir on March 2, 2020 This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an … Continue reading What if I told you PDF’s biggest moment is yet to come?