Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. Yonatan Snir on March 2, 2020 This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an … Continue reading What if I told you PDF’s biggest moment is yet to come?
Category Archives: Marketing Trends
3 Mobile Marketing Trends You Can’t Ignore in 2020
Madeleine Wilson — January 17, 2020 In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so … Continue reading 3 Mobile Marketing Trends You Can’t Ignore in 2020
5 Search Marketing Trends You Need to Know in 2020
Dave Colgate — January 13, 2020 We’ve learned a lot over the past 12 months about where the search marketing industry is heading, with some of the most significant algorithm updates in years and the ongoing evolution of some key technologies. Based on this, here are five search marketing trends that will likely define 2020: … Continue reading 5 Search Marketing Trends You Need to Know in 2020
23 expert predictions: Here’s what successful marketers will do in 2020
Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year. Wendy Almeida on January 3, 2020 Paid Search Want better leads on LinkedIn? Focus on your content You’re going to be working hand-in-hand with … Continue reading 23 expert predictions: Here’s what successful marketers will do in 2020
3 things marketers need to focus on in 2020
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile marketers. Stacey Ackerman on December 10, 2019 Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so … Continue reading 3 things marketers need to focus on in 2020
Airship Journeys launches to enable better cross-channel marketing
Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019 Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing
Intent Marketing, Then and Now
Brett House — November 4, 2019 Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which allowed advertisers to target consumer audiences based on their demographics, education, political preferences and interests. Early brand marketers realized that they could differentiate from their competitors by speaking … Continue reading Intent Marketing, Then and Now
Word-of-Mouth (WOM) Marketing vs Paid Ads [Infographic]
Frederik Bussler — October 21, 2019 Paid ads have long been a staple of marketing, with Google and Facebook Ads being the bread and butter of many digital marketers. However, a number of trends are leading to a sharp decline in the value of paid ads. For instance, marketing mediums are becoming over-saturated with ads, … Continue reading Word-of-Mouth (WOM) Marketing vs Paid Ads [Infographic]
Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps
Brian Dowling Welcome to August’s automotive-themed tech news round-up. This week’s batch of news features a dose of updates that range from self-driving cars to funds or new ventures that sound close enough to being automotive-related (but aren’t) that I just couldn’t pass up making a point about it. Read on for the … Continue reading Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps
Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
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