Category Archives: Marketing Trends

How marketers responded to the pandemic with stack replacements

When marketers take a hard look at their tech stacks, what other considerations are they acting on? Chris Wood on October 1, 2021 The added pressures of the pandemic had marketers taking a hard look at the value in their technology stacks and weighing the benefits of new features.  “Over the last 18 months, you … Continue reading How marketers responded to the pandemic with stack replacements

Marketers, Stop Apologizing: It’s OK To Use Data

Marketers, Stop Apologizing: It’s OK To Use Data by Ben Kunz , September 17, 2021 Like medieval monks lashing themselves for past sins, marketers have been wincing in shame at their data behavior. The flood of webinars, white papers and new technology announcements related to Google’s decision to end third-party cookies (a move now slated … Continue reading Marketers, Stop Apologizing: It’s OK To Use Data

What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?

Ken Fortney August 18, 2021 For decades, Division I schools in the National Collegiate Athletics Association have gone unchallenged in their efforts to keep athletic benefits capped. Not only has this decision rendered conference competition heavily regulated, but it has also proven oppressive to athletes. To justify strict regulations, NCAA schools insisted that college tuition … Continue reading What Does the NCAA’s Name Image Likeness (NIL) Ruling Mean for Marketers?

10 Marketing Trends to Watch in the Second Half of 2021

Joseph Chukwube August 15, 2021 As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, … Continue reading 10 Marketing Trends to Watch in the Second Half of 2021

Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online

The 4 Most Common Go-to-Market Strategies Explained

Delanie Nelson June 23, 2021 When it comes to your marketing strategy, it will require the right blend of approaches. It’s like making a hit record: There are tons of instruments, professionals in the recording studio, and producers on the sidelines, but which combination will make the desired and distinct sound that will attract your … Continue reading The 4 Most Common Go-to-Market Strategies Explained