A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth. By RollerAds Published on July 16, 2026 Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an … Continue reading Web Push advertising in 2026: Market trends and challenges by RollerAds
The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on. By Pamela Parker Published on May 11, 2026 If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia … Continue reading Medallia survived, but the real story should worry marketers
Marketers head into 2026 navigating AI’s next phase, looming tech change and an inbox that’s quietly evolving — with cautious optimism intact. By Ryan Phelan January 6, 2026 Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the … Continue reading 4 trends marketers must follow in 2026
2025 looks to be a year when marketers’ refine trends and strategies already underway, according to a new HubSpot report. Constantine von Hoffman on January 15, 2025 Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new State of Marketing 2025 report. The report, … Continue reading AI continues to aid marketers’ quest for authenticity: Report
July 20, 2024 How marketing made AR-15 rifles iconic in America The AR-15 platform has obtained a foothold in civilian culture unlike any weapon before it, experts say. BY Reuters Conservative politicians pose with AR-style rifles for Christmas card portraits. Churches in deep-red states give them away at raffles. Demonstrators on both sides of the political … Continue reading How marketing made AR-15 rifles iconic in America
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes. Stacey Ackerman on September 5, 2023 Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? … Continue reading 3 ways to align marketers to business outcomes
FIFA says total WWC viewership will be over 2 billion. However, there are very good reasons to be skeptical about that. Constantine von Hoffman on July 24, 2023 The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 … Continue reading Will Women’s World Cup bring the prize audience marketers want?
NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics by Laurie Sullivan @lauriesullivan, July 17, 2023 YouTube Shorts and Instagram Reels in paid campaigns, artificial intelligence (AI) for copy or creative optimization, and Google optimized targeting or audience expansion were rated the top three trends predicted to dominate paid media in the next … Continue reading NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Here’s what’s in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry. Lisa Peyton on July 10, 2023 at 9:25 Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over … Continue reading Top 5 XR and AI marketing trends in 2023
