Category Archives: Marketing Trends

5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market

Barry David Moore — June 20, 2019 — June 20, 2019 A Robo Advisor is a digital application that offers clients financial advice created by algorithms, artificial intelligence, or mathematical formulas. The term Robo Advisor is short for robot advisor. However, the phrase Robo Advisor is inaccurate. To explain, a Robo Advisor is a digital … Continue reading 5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market

One-to-one-household marketing requires solving the ‘shareability’ problem

The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem

2019 Marketing Trends Guaranteed to Shake Up Social Media

Nichole Elizabeth DeMeré — February 25, 2019 Follow @NikkiElizDemere — February 25, 2019 When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that … Continue reading 2019 Marketing Trends Guaranteed to Shake Up Social Media

What impact will 5G have on marketing and advertising?

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising. Barry Levine on February 6, 2019  The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm … Continue reading What impact will 5G have on marketing and advertising?

MarTech Manifesto

AI, marketing efficiency, and what happens to a martech stack when companies merge… get it all at MarTech. Scott Brinker on December 7, 2018  Marketing. Technology. Management. Content. Code. Corporate. The creative. The nerd. The suit. Three different disciplines. Three different domains. Three different clichés. Divided by decades of conceptual and cultural barriers, these tribes … Continue reading MarTech Manifesto