Category Archives: Marketing Trends

Beyond Marketing: Maximizing Business Benefits from the Shift to Online

Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online →

The 4 Most Common Go-to-Market Strategies Explained

Marketing Trends

Delanie Nelson June 23, 2021 When it comes to your marketing strategy, it will require the right blend of approaches. It’s like making a hit record: There are tons of instruments, professionals in the recording studio, and producers on the sidelines, but which combination will make the desired and distinct sound that will attract your … Continue reading The 4 Most Common Go-to-Market Strategies Explained →

4 Marketing Trends for SMBs in 2021

Marketing Trends

Guy Sheetrit February 1, 2021 The next year after an exhausting one is always filled with uncertainty. It happened in 2009/2010. It’s happening in 2021 as well. SMBs must get ready to adapt as the times change. The rise of virtual events has opened doors of opportunities to SMBs. It has expanded the available options … Continue reading 4 Marketing Trends for SMBs in 2021 →

Marketing Matters: Why It’s Time to Put Gen Z to Work

Marketing Trends

Jillian Collins December 7, 2020 Do you know someone born between 1996 and 2015, also known as Gen Z? Ever find yourself asking them to help with a small task on your iPhone because you know they can do it in seconds? Well, I’m a member of that group, and as the largest generation by … Continue reading Marketing Matters: Why It’s Time to Put Gen Z to Work →

How to start strong in a new marketing position

Marketing Trends

Advice on how to start a new marketing job on the right foot. Rodric Bradford on November 5, 2020 “As marketers we naturally have good salesmanship, but sometimes we lean into that too much,” said Ashley Small, founder and CEO of Medley, Inc., a PR and digital marketing agency headquartered in Houston. Small was offering … Continue reading How to start strong in a new marketing position →

Reasons for marketers to add drones to the martech stack

Marketing Trends

From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers. Rodric Bradford on October 26, 2020 Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — … Continue reading Reasons for marketers to add drones to the martech stack →

7 marketing trends for 2021

Marketing Trends

For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says. Kim Davis on October 19, 2020 Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global … Continue reading 7 marketing trends for 2021 →

There is No More Marketing, Just Sales

Marketing Trends

Diaz Nesamoney October 16, 2020 Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer function on their own as consumer habits change. Stay at home orders have led more consumers to shop online, forcing marketers to devote more attention to their eCommerce strategy. Because of this shift, … Continue reading There is No More Marketing, Just Sales →

Should marketers worry about a single source of truth?

Marketing Trends

Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth? →

How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Marketing Trends

Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Kim Davis on July 8, 2020 HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% … Continue reading How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’ →