by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
by Robert Brodo December 7, 2015 Follow @robrodoDecember 7, 2015 One of the most significant business trends of the last few years has been the unwelcome insertion of “Activist Investors” into organizations that are deemed to be “undervalued” because of overly complicated systems, lack of coordination across business units, and the “disproportionate” sharing of infrastructure … Continue reading Preparing Your Organization for the Impact of a Forced Business Unit Spin-off
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
by Craig Wortmann November 18, 2015 Follow @CraigWortmannNovember 18, 2015 Successful salespeople know how to have a real conversation. It’s not just empty give and take. Salespeople that have the tendency to push to close too early in the sales process (and push their prospect away because of it) aren’t effective at getting to the … Continue reading Impact Questions Worth Asking Every One Of Your Prospects
Andrew WilsonOctober 26, 2015 A darkly lit car park, a damp and dingy warehouse, a shop floor during a January sale. No, these aren’t scenes from a terrifying horror film; they’re the locations of my first three jobs. As hideous as it was to corral shopping trollies in November, or unpack CDs beneath a record … Continue reading How Does Employee Engagement Impact On Your Brand Reputation?
Jim VassalloSeptember 26, 2015 Social media has exploded over the past five years, with companies using different outlets to post job openings, interact with clients and employees and make major product announcements. So, how does social media impact the human resource industry? We will tackle this question in today’s post so human resource managers across … Continue reading Social Media’s Impact on the Human Resources Industry
Victoria VessellaAugust 27, 2015 Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams as a means of tracking their own performance and self-motivation. Furthermore, well-designed KPIs allow employees to see how their accomplishments affect the … Continue reading How KPIs Impact Remote Employee Accountability & Motivation
John MeyerAugust 11, 2015 It’s remarkable how quickly social media has become a major component of business marketing. The days of indie music acts gathering contacts on MySpace are relegated to the distant past, replaced by Twitter, Instagram, Snapchat, Tumbler, Flickr, Periscope, and the current behemoth, Facebook. The power of social media to get a … Continue reading How Buyable Pins Can Impact Your E-commerce Sales
So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. Christoph C. Cemper on August 6, 2015 Digital marketing is powerful for getting instant feedback on marketing activities, and content … Continue reading Are You Measuring The Real Impact Of Your Content Marketing?
ROI uncertainty about mobile advertising should go away in the near term. Greg Sterling on August 3, 2015 A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the … Continue reading Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
