by Laurie Sullivan, Staff Writer @lauriesullivan, January 13, 2016, 1:20 PM The ability for paid advertising to impact stock price depends on the strategy created by the company’s founders at founding, and rarely changes as it matures, according to research released Wednesday. The research, from professors at the Kelley School of Business at Indiana University, … Continue reading Early Corporate Ad Strategy Impacts Future Stock Prices, Brand Impact
by Julie Murphy January 1, 2016January 1, 2016 If you think it’s hard to stick to your New Year’s Resolutions, you’re not alone. In fact, a number of goal-tracking apps are cropping up to help keep people on track, whether you want to lose weight or learn a new language. Experts say that you can … Continue reading New Year’s Resolutions That Will Impact Your Business In 2016
by Scott Barnett December 19, 2015 Follow @scottabarnettDecember 19, 2015 I’ve recently been talking to folks about the impact of negative reviews on popular review sites. There is a thread going around regarding the fate of Longs Jewelers in Boston, MA – they were hit with a systemic review attack that Facebook would not respond … Continue reading The Real Impact of Negative Reviews
by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
by Robert Brodo December 7, 2015 Follow @robrodoDecember 7, 2015 One of the most significant business trends of the last few years has been the unwelcome insertion of “Activist Investors” into organizations that are deemed to be “undervalued” because of overly complicated systems, lack of coordination across business units, and the “disproportionate” sharing of infrastructure … Continue reading Preparing Your Organization for the Impact of a Forced Business Unit Spin-off
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
by Craig Wortmann November 18, 2015 Follow @CraigWortmannNovember 18, 2015 Successful salespeople know how to have a real conversation. It’s not just empty give and take. Salespeople that have the tendency to push to close too early in the sales process (and push their prospect away because of it) aren’t effective at getting to the … Continue reading Impact Questions Worth Asking Every One Of Your Prospects
Andrew WilsonOctober 26, 2015 A darkly lit car park, a damp and dingy warehouse, a shop floor during a January sale. No, these aren’t scenes from a terrifying horror film; they’re the locations of my first three jobs. As hideous as it was to corral shopping trollies in November, or unpack CDs beneath a record … Continue reading How Does Employee Engagement Impact On Your Brand Reputation?
Jim VassalloSeptember 26, 2015 Social media has exploded over the past five years, with companies using different outlets to post job openings, interact with clients and employees and make major product announcements. So, how does social media impact the human resource industry? We will tackle this question in today’s post so human resource managers across … Continue reading Social Media’s Impact on the Human Resources Industry
Victoria VessellaAugust 27, 2015 Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams as a means of tracking their own performance and self-motivation. Furthermore, well-designed KPIs allow employees to see how their accomplishments affect the … Continue reading How KPIs Impact Remote Employee Accountability & Motivation
