WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate.
The deal adds more than 175 locations to Captivate’s network and brings its North American footprint to more than 14,500 screens.
The companies did not disclose how many of the screens will be situated in WeWork locations, but the photo above and below provides examples of how they are placed in the WeWork facilities.
“WeWork is excited to partner with Captivate, North America’s largest digital office media network,” states Rebecca Graf, head of ancillary revenue at WeWork. “Captivate’s more than 25-year track record of digital out-of-home sales and developing informative and engaging content will enhance the WeWork member experience throughout our U.S. and Canadian spaces.”