Tag Archives: Impact

Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]

New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report] →

The Impact of Social on Today’s Traditional Contact Center

Joshua MarchMarch 26, 2015 Even 30 seconds is too long for today’s in-the-moment, always-engaged customer to wait, spelling trouble for the future of customer service through traditional channels like email and phone. The world is in the middle of the biggest shift in personal computing; the transition from desktop computers to smartphones and tablets requires … Continue reading The Impact of Social on Today’s Traditional Contact Center →

Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact

Zvi BandMarch 26, 2015 We believe relationships power great businesses. So our team at Contactually is always working on how we can help empower great relationships, through proven and new methods. We’ve heard of Basketball Diplomacy — how about Basketball Relationships? Hmm, maybe not as news-worthy or “diplomatic,” but along the same lines for relationship … Continue reading Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact →

3 “Simple” Business Decisions That Impact The Future Of Your Employees’ Work

Shelly DuttonMarch 1, 2015 Decision making and running a business are synonymous no matter your role, the size of your company, or industry in which you compete. Some decisions can be as difficult as determining whether the timing is right to enter a new market. Others can appear to be simplistic in nature; however, they … Continue reading 3 “Simple” Business Decisions That Impact The Future Of Your Employees’ Work →

What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising

How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising →

Personalized eCommerce: The Impact on Online Sales Conversion

Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion →