Govind AgarwalApril 8, 2015 We never realize there has been any algorithmic upgrade until Google rolls it out. For once, this has not been the case this time. For once we know in advance that mobile app indexes are going to be considered separately for SERP rankings. For once, we have time to prepare for … Continue reading The 21st April Mobile Update and Its Impact on Small Business Users
Joshua MarchMarch 26, 2015 Even 30 seconds is too long for today’s in-the-moment, always-engaged customer to wait, spelling trouble for the future of customer service through traditional channels like email and phone. The world is in the middle of the biggest shift in personal computing; the transition from desktop computers to smartphones and tablets requires … Continue reading The Impact of Social on Today’s Traditional Contact Center
Zvi BandMarch 26, 2015 We believe relationships power great businesses. So our team at Contactually is always working on how we can help empower great relationships, through proven and new methods. We’ve heard of Basketball Diplomacy — how about Basketball Relationships? Hmm, maybe not as news-worthy or “diplomatic,” but along the same lines for relationship … Continue reading Building Relationships in Your Network: How a $20 Gift Can Have a Huge Impact
Shelly DuttonMarch 1, 2015 Decision making and running a business are synonymous no matter your role, the size of your company, or industry in which you compete. Some decisions can be as difficult as determining whether the timing is right to enter a new market. Others can appear to be simplistic in nature; however, they … Continue reading 3 “Simple” Business Decisions That Impact The Future Of Your Employees’ Work
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
Richie ContartesiFebruary 27, 2015 Does an attractive custom WordPress design lead to more sales? By “attractive web design,” I don’t just mean pages that look good, but also pages that work right. But all that matters is how it looks, right? Wrong! The fact is, you’ll lose visitors before they even see your beautiful custom … Continue reading Does Custom WordPress Design Impact the Bottom Line?
Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion
Andrew SheridanFebruary 7, 2015 B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. The B2B buying process has evolved into the “customer journey,” and your marketing … Continue reading Measuring The Impact Of Your Email Nurture Campaigns
Craig Padoa January 1, 2015 Profit is vanity Assets are Sanity but Cash is king! I am not too sure who came up with that phrase but whoever did is spot on. I have previously written about the problem of profit and have seen first hand how a profitable business almost went under due … Continue reading What Will Impact Your Profit In 2015?
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