Jeremy Durant — May 12, 2017 Follow @BopDesignSD— May 12, 2017 Regardless of the industry you operate in, when it comes to the B2B world, a professional website is the crux of a successful marketing strategy. A B2B website is the landing spot for digital ads, email campaigns, social media advertising, direct mailers, and everyday … Continue reading 6 Statistics to Guide Your B2B Web Design Strategy
Warren Knight — May 10, 2017 Follow @warrenknight— May 10, 2017 When I run a PPC campaign, or do marketing around a specific webinar/event, Google Analytics is my “measuring” tool of choice. Google Analytics is one of the most effective tools for measuring various different metrics, and I use this tool for my Warren Knight … Continue reading The Small Business Guide to Google Analytics
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution. Michael Della Penna on May 10, 2017 There has been a lot of discussion about proximity … Continue reading The power of location audiences: A buyer’s guide & scorecard
Bobby Kittredge — May 7, 2017 — May 7, 2017 One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful … Continue reading The Last Guide to AdWords Account Structure You’ll Ever Need
Marko Saric — April 28, 2017 Follow @MarkoSaric— April 28, 2017 In this guide, I’ll show you how to rank your blog on the top of the first page of Google’s search results. You’ll love it if you want to get more visitors from search engines. This post features everything you need to know about … Continue reading SEO 101: The Definitive Guide To Ranking Your Blog On Google’s First Page
Andy Beohar — April 28, 2017 Follow @sevenatomsbuzz— April 28, 2017 Reaching new audiences online can be difficult as an ecommerce brand, especially because it is a challenge to build links, attract search traffic, and encourage social shares to product pages. That’s where ecommerce content marketing comes in. Below, we offer some actionable tips that … Continue reading Ecommerce Content Marketing: The Ultimate Guide
Jonathan Chan — April 28, 2017 Follow @joncwrites— April 28, 2017 Are you thinking about running digital ads for your startup? Or maybe you’ve already started running them but aren’t sure if you should continue? This guide will help you understand the basic metrics you should be tracking, help you set benchmarks for success and … Continue reading Quick Start Guide to Running Digital Ads for Your Startup
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017 Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms
Sean Ogle — April 24, 2017 Follow @seanogle— April 24, 2017 You’ve all heard that the money is in the list. And that’s all fine and good, but the hard part is actually getting people on that list. The fact of the matter is, getting subscribers isn’t as easy as it used to be. People … Continue reading The Beginner’s Guide to Creating Lead Magnets that Work
Marvin Russell — April 18, 2017 Follow @marvinrussell— April 18, 2017 I’ve personally collected about 100,000 emails. Half of those emails were collected by offering exclusive bonus content in exchange for an email address. It’s not enough anymore to simply ask for a email subscription, unless of course you brand is extremely well known for … Continue reading Content Upgrades: A Super Simple Beginner’s Guide [Infographic]
