Ji-A Min — June 8, 2017 — June 8, 2017 The government of Canada recently made headlines for their blind hiring pilot project: removing candidates’ names before hiring managers review their applications. Government officials state this blind hiring initiative is designed to “reduce unconscious bias” and “promote gender and ethnic equality.” The original blind hiring … Continue reading Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. John Lincoln on June 7, 2017 You’re in business to reach as many people in your target market as you can, right? That means you should explore … Continue reading Beginners’ guide to Bing Ads management
Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets
Justin Wong — June 2, 2017 Follow @Curvecomms— June 2, 2017 pixelcreatures / Pixabay In today’s marketplace, with more and more consumers using smartphones to find the products and services they need, a strong web presence that is optimized for search engines is essential for any business. Through search engines, the internet provides businesses with … Continue reading A Beginner’s Guide to Local SEO Strategies for Small Business
Elena Prokopets — May 30, 2017 Follow @elenatravelgram— May 30, 2017 One of the beauties of the Internet is that so much marketing can be accomplished for free. And this has evened out the “playing field” for small and mid-sized businesses who may have to compete with the “big boys” and all of their marketing … Continue reading The Ultimate Guide To Creating Better Ads
Robbie Richards — May 30, 2017 — May 30, 2017 15 Tools, Techniques and Examples to Help Cut Through the Noise The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without … Continue reading An Actionable Guide to Visual Storytelling
Tad Nikolich — May 23, 2017 — May 23, 2017 Having worked with many entrepreneurs and startups over the years, I’ve heard about all sorts of apps, tips and tools across just about every category of running a small business. Sometimes clients, particularly new companies that are just getting established, ask: are there any basic … Continue reading Starter Guide: Apps & Tools for Businesses on a Shoestring Budget
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts. Ratko Vidakovic on May 22, 2017 Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people … Continue reading Ad fraud detection: A guide for marketers
Denise Chan — May 17, 2017 Follow @denisechan26— May 17, 2017 You thought you were done when you wrote that last sentence of your blog post, but now you have to think about design too? You might be avoiding design because it’s time consuming or you feel like you don’t really have the eye for … Continue reading Your Fool-Proof Guide To Designing an Awesome Blog Post
Svitlana Graves — May 14, 2017 — May 14, 2017 “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until … Continue reading A Step-by-Step Guide to Conducting Competitive Analysis
