Category Archives: Influencer Marketing

How To Escape The Data Desert By Using Influencers

How To Escape The Data Desert By Using Influencers by Jessica Phillips , March 3, 2023 The recession is on everyone’s mind. Brands are cutting costs on ad spend, big tech platforms are laying off hundreds of employees, and marketers are under pressure to find performance-driven solutions with restricted access to data. Brands need an … Continue reading How To Escape The Data Desert By Using Influencers →

How to Use Influencer Marketing for Ecommerce Store Success

Influencer Marketing

Gaurav Sharma December 30, 2021 Looking for ways to attract customers to your ecommerce store, and get them to convert? Use influencer marketing. By integrating influencers into your ecommerce marketing strategy, you can win the trust of your target audience. You can work with influencers to cultivate a positive sentiment for your ecommerce store. Most … Continue reading How to Use Influencer Marketing for Ecommerce Store Success →

What is Influencer Marketing? How to Develop a Strategy

Influencer Marketing

Chris Christoff November 13, 2021 If you’re a small business owner, a solopreneur, or an early-stage startup with the goal to create quick brand exposure, build brand authority, drive traffic and boost your conversions, try using influencer marketing. According to sources, 9 out of 10 brands are using some form of influencer marketing to reach … Continue reading What is Influencer Marketing? How to Develop a Strategy →

What Is Influencer Marketing? How Can It Work For Your Brand?

Influencer Marketing

Dinesh Agarwal November 12, 2021 If you’ve even spent 10 minutes on Instagram or Twitter, you might have come across some form of influencer marketing. Since people avoid ads and annoying pop-ups on their screens every now and then, brands have to find more natural ways to attract people’s attention – and influencer marketing can … Continue reading What Is Influencer Marketing? How Can It Work For Your Brand? →

How to Create a Successful Influencer Marketing Campaign

Influencer Marketing

Andres Muñoz September 9, 2021 What makes an influencer marketing campaign successful? In this article, we are going to answer exactly that. Because influencer marketing is not just about getting the influencer with the biggest following that you can find. Believe it or not, a big following doesn’t guarantee success. If you don’t have the … Continue reading How to Create a Successful Influencer Marketing Campaign →

How Influencer Marketing Got Affected Due to Coronavirus

Influencer Marketing

Sabrina Sedicot September 9, 2021 All across the world, COVID-19 has affected industries which in turn has also affected the influencer market. Regarding brands that are trying to make ends meet, around 69% of them have already chosen to cut down on their advertising budgets to save capital. Influencers will usually make profits from collaborations … Continue reading How Influencer Marketing Got Affected Due to Coronavirus →

Why Influencer Marketing is Essential for Your Brand [Infographic]

Influencer Marketing

Gaurav Sharma September 8, 2021 By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing … Continue reading Why Influencer Marketing is Essential for Your Brand [Infographic] →

The Influencer Marketing Funnel [Infographic]

Influencer Marketing

Ken Fortney June 1, 2021 Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each … Continue reading The Influencer Marketing Funnel [Infographic] →

Influencer Marketing: What Is It & Where Is It Going?

Influencer Marketing

Ken Fortney May 3, 2021 In my content marketing role at GRIN, I and my team have a front-row seat to industry developments – and they’re happening fast. Speculating on the future of influencer marketing is no longer a discussion for marketing elites. DTC brands, in particular, are gathering tools and techniques to simply keep … Continue reading Influencer Marketing: What Is It & Where Is It Going? →

5 Benefits of Influencer Marketing For Your Business

Influencer Marketing

Nick Backlanov April 16, 2021 Influencer marketing is developing rapidly. More and more brands are redirecting their ad budgets to this channel. According to HypeAuditor, the size of the Instagram influencer marketing market in 2020 was more than $ 5 billion. If you don’t already use influencers to promote your brand, then perhaps these five … Continue reading 5 Benefits of Influencer Marketing For Your Business →