Category Archives: Influencer Marketing

Why influencer marketing trumps influencer advertising

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017    Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising

Influencer Marketing in 2017 – 5 Trends To Look Out For

Deepak Sakhuja — January 12, 2017 Follow @RippleLinks— January 12, 2017 Influencer Marketing has held its ground in 2016 with brands discovering the incredible results of their marketing strategy – starting right from explosive ROIs to exclusive audience engagements. Influencer recommendations have steadily risen as being an authentic source of product information as well as … Continue reading Influencer Marketing in 2017 – 5 Trends To Look Out For

5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]

Steve Young — January 4, 2017 Follow @stevepyoung— January 4, 2017 Are you looking for an affordable way to drive app downloads? Did you launch an app only to find out that no one is downloading it? With cost-per-installs continually on the rise, it’s important to find more efficient channels to promote your app. Influencer … Continue reading 5 Unbelievable Myths About Influencer Marketing for App Downloads [Infographic]

15 Creators Dissect Authenticity in Influencer Marketing

Jared Augustine — December 28, 2016 Follow @JaredAugustine— December 28, 2016 “Authenticity in influencer marketing” is one of the most cliché phrases used in the space. But what does that actually mean to creators? I asked 15 influencers to share their thoughts about how they would define an authentic brand partnership. Misty Kingma “What makes … Continue reading 15 Creators Dissect Authenticity in Influencer Marketing

The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]

Lexy Wright — November 19, 2016 Follow @lexywright— November 19, 2016 What is influencer marketing? Influencer Marketing a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of customers. Many brands leverage social media influencers to positively affect brand trust, engagement, retention, and sales. … Continue reading The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]

What the Vine Shutdown Means for your Influencer Marketing

Alex Ditty — November 13, 2016 Follow @seenmoment— November 13, 2016 Nothing, if you’re doing it right. With the closure of Vine and the recent reports speculating the future of Twitter, many marketers are revisiting the question of what networks they should be prioritizing for their influencer marketing strategy. This provides us with a great … Continue reading What the Vine Shutdown Means for your Influencer Marketing

I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead

Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead

Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)

By Heba Hosny  November 8th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series … Continue reading Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)