Category Archives: Influencer Marketing

Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!

Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!

What influencer marketing can learn from PR’s history

Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry. Chuck Moran on March 17, 2017 at 12:17 pm Influencer marketing is one of the most exciting marketing tactics … Continue reading What influencer marketing can learn from PR’s history

4 Ways Influencers Can Improve Your Digital Marketing Campaign

Brandon Leibowitz — March 15, 2017 Follow @seooptimizers— March 15, 2017 Digital marketing is an extremely fast-paced and competitive field. Although it provides brands with a lot of unique opportunities, it also has its concurrent challenges. Today, brands are finding success in the market by tapping influencers. If you’re looking to improve the efficiency of … Continue reading 4 Ways Influencers Can Improve Your Digital Marketing Campaign

Influencer Marketing Drives 11x more ROI [Infographic]

Louis Foong — February 10, 2017 Follow @thealeagroup— February 10, 2017 Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This spreads your message even further, and ultimately … Continue reading Influencer Marketing Drives 11x more ROI [Infographic]

Why influencer marketing trumps influencer advertising

Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017    Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising