Category Archives: Influencer Marketing

Agency commits to equality in influencer marketing

And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing

Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]

Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]

How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?

Harikrishna Kundariya — March 18, 2020 Social Media is no more just a way to connect with peers but also a way to market a business and sell around the globe. As a significant number of people joined social media channels like Facebook, Instagram, LinkedIn, etc, a few of them started to influence people by … Continue reading How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?

How to Use Influencer Marketing for Explosive Business Growth

Jared Atchison — December 8, 2019 Do you find yourself looking towards influential internet personalities before you make a buying decision? If so, you’re not alone. A staggering 80 percent of business owners find that influencer marketing is a useful tool for growing their business. This conclusion is drawn from numerous data points that show … Continue reading How to Use Influencer Marketing for Explosive Business Growth

How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic]

4 Mistakes to Avoid when Identifying Influencers for Your Brand

Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand