Category Archives: Influencer Marketing

Influencer marketing: The bridge between B2B brands and genuine connections

Take a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance. Stephanie Trovato on October 17, 2023 Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest … Continue reading Influencer marketing: The bridge between B2B brands and genuine connections

How to Use Influencer Marketing for Ecommerce Store Success

Gaurav Sharma December 30, 2021 Looking for ways to attract customers to your ecommerce store, and get them to convert? Use influencer marketing. By integrating influencers into your ecommerce marketing strategy, you can win the trust of your target audience. You can work with influencers to cultivate a positive sentiment for your ecommerce store. Most … Continue reading How to Use Influencer Marketing for Ecommerce Store Success

What is Influencer Marketing? How to Develop a Strategy

Chris Christoff November 13, 2021 If you’re a small business owner, a solopreneur, or an early-stage startup with the goal to create quick brand exposure, build brand authority, drive traffic and boost your conversions, try using influencer marketing. According to sources, 9 out of 10 brands are using some form of influencer marketing to reach … Continue reading What is Influencer Marketing? How to Develop a Strategy

What Is Influencer Marketing? How Can It Work For Your Brand?

Dinesh Agarwal November 12, 2021 If you’ve even spent 10 minutes on Instagram or Twitter, you might have come across some form of influencer marketing. Since people avoid ads and annoying pop-ups on their screens every now and then, brands have to find more natural ways to attract people’s attention – and influencer marketing can … Continue reading What Is Influencer Marketing? How Can It Work For Your Brand?

How to Create a Successful Influencer Marketing Campaign

Andres Muñoz September 9, 2021 What makes an influencer marketing campaign successful? In this article, we are going to answer exactly that. Because influencer marketing is not just about getting the influencer with the biggest following that you can find. Believe it or not, a big following doesn’t guarantee success. If you don’t have the … Continue reading How to Create a Successful Influencer Marketing Campaign

How Influencer Marketing Got Affected Due to Coronavirus

Sabrina Sedicot September 9, 2021 All across the world, COVID-19 has affected industries which in turn has also affected the influencer market. Regarding brands that are trying to make ends meet, around 69% of them have already chosen to cut down on their advertising budgets to save capital. Influencers will usually make profits from collaborations … Continue reading How Influencer Marketing Got Affected Due to Coronavirus

Why Influencer Marketing is Essential for Your Brand [Infographic]

Gaurav Sharma September 8, 2021 By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing … Continue reading Why Influencer Marketing is Essential for Your Brand [Infographic]

Influencer Marketing: What Is It & Where Is It Going?

Ken Fortney May 3, 2021 In my content marketing role at GRIN, I and my team have a front-row seat to industry developments – and they’re happening fast. Speculating on the future of influencer marketing is no longer a discussion for marketing elites. DTC brands, in particular, are gathering tools and techniques to simply keep … Continue reading Influencer Marketing: What Is It & Where Is It Going?