Category Archives: Influencer Marketing

Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

Why Influencer Marketing is Important [Infographic]

Stacey Rudolph — January 31, 2018 — January 31, 2018 It has been proven that influencer marketing is very effective compared to traditional forms of digital marketing. 94% of elite marketers now use influencer marketing because it drives 11X more ROI than traditional digital marketing channels, according to Invespcro. If you are keen on increasing … Continue reading Why Influencer Marketing is Important [Infographic]

The Pyramid of Influence in Influencer Marketing

Mona Hellenkemper — January 24, 2018 — January 24, 2018 The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their … Continue reading The Pyramid of Influence in Influencer Marketing

5 Myths about Influencer Marketing That Need To be Shattered

Megha Parikh — December 29, 2017 Follow @megparikh — December 29, 2017 Influencer marketing became a trending marketing practice in the recent years. Still, only 31% of B2C marketers are using influencer marketing as a key marketing component. Perhaps some myths need to be shattered for the medium to become commonplace. Influencer marketing is a … Continue reading 5 Myths about Influencer Marketing That Need To be Shattered

How Instagram Polls Can Enhance Influencer Marketing

Maddy Osman — December 6, 2017 Follow @MaddyOsman — December 6, 2017 Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions. However, social media platforms … Continue reading How Instagram Polls Can Enhance Influencer Marketing

Halloween Influencer Generated Content Report [Infographic]

Liz Gottbrecht — October 18, 2017 Follow @https://twitter.com/lizgottbrecht — October 18, 2017 There’s no better time to unleash the power of influencers than Halloween. This year, the spook-tacular holiday is projected to have another record-setting season – with expected spend to reach $ 9.1 billion, up from $ 8.4 billion in 2016. This year, our … Continue reading Halloween Influencer Generated Content Report [Infographic]

How to Use Data-Backed Influencer Marketing to Grow Your Startup Business

Bill Achola — October 15, 2017 Follow @billachola — October 15, 2017 The world of business is undergoing massive transformations. Being a business graduate, I was used to studying about companies that were big corporate giants. Our classes in marketing would be all about how these companies came up with clever innovative campaigns that were … Continue reading How to Use Data-Backed Influencer Marketing to Grow Your Startup Business