Category Archives: Influencer Marketing

How to make a big impact with a small influencer marketing budget

So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Dan Bagby on September 24, 2018   Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer … Continue reading How to make a big impact with a small influencer marketing budget

4 Things Online Retailers Don’t Understand About Influencer Marketing

Jake Rheude — August 17, 2018 Follow @jakerheude— August 17, 2018 There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. – Malcolm Gladwell. Marketing, Then and Now Marketing has changed, but building authentic relationships, the heart of every successful customer journey, hasn’t. Back in … Continue reading 4 Things Online Retailers Don’t Understand About Influencer Marketing

How to Get the Most Out of Influencer Marketing on Facebook & Instagram

Ana Gotter — July 24, 2018 Follow @ana_gotter — July 24, 2018 Emma Watson has a bookclub with more than 215,000 members, and she shares book recommendations there and on her Instagram (which has more than 47 million followers) with a note about why she recommends it. If you were an author, what would you … Continue reading How to Get the Most Out of Influencer Marketing on Facebook & Instagram

Influencer Marketing Data: What’s The Best Video Length?

Jibran Malek — March 15, 2018 — March 15, 2018 Influencer Marketing is about attention. Attention for personalities, attention for causes, and for many marketers: potential attention for their products and brands. However, in a digital age where so many other things competing for our attention and distracting us. 56% of videos published in 2017 … Continue reading Influencer Marketing Data: What’s The Best Video Length?

Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

Why Influencer Marketing is Important [Infographic]

Stacey Rudolph — January 31, 2018 — January 31, 2018 It has been proven that influencer marketing is very effective compared to traditional forms of digital marketing. 94% of elite marketers now use influencer marketing because it drives 11X more ROI than traditional digital marketing channels, according to Invespcro. If you are keen on increasing … Continue reading Why Influencer Marketing is Important [Infographic]