Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry. Chuck Moran on March 17, 2017 at 12:17 pm Influencer marketing is one of the most exciting marketing tactics … Continue reading What influencer marketing can learn from PR’s history
Brandon Leibowitz — March 15, 2017 Follow @seooptimizers— March 15, 2017 Digital marketing is an extremely fast-paced and competitive field. Although it provides brands with a lot of unique opportunities, it also has its concurrent challenges. Today, brands are finding success in the market by tapping influencers. If you’re looking to improve the efficiency of … Continue reading 4 Ways Influencers Can Improve Your Digital Marketing Campaign
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver. Blaise Lucey on March 2, 2017 If you look at the social landscape of 2017, one word comes to mind before anything … Continue reading 3 steps to take your influencer marketing to the next level
By Nick Rojas February 28th, 2017| Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of new platforms like Instagram, Pinterest, YouTube, and Snapchat have been … Continue reading 5 Steps To An Influencer Marketing Strategy
Karina Welch — February 12, 2017 — February 12, 2017 You’ve probably been hearing a lot about influencer marketing lately. It’s a trend that’s been heating up steadily for the past few years, and one that a lot of brands are going to be investing in this year. In a survey by eMarketer, 48% of … Continue reading 3 Top Reasons To Take Advantage Of Influencer Marketing
Louis Foong — February 10, 2017 Follow @thealeagroup— February 10, 2017 Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This spreads your message even further, and ultimately … Continue reading Influencer Marketing Drives 11x more ROI [Infographic]
Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow. Barry Levine on February 7, 2017 You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next … Continue reading MarTech Landscape: What is influencer marketing?
Young Entrepreneur Council — January 25, 2017 Follow @YEC— January 25, 2017 What’s the best way to use influencer marketing on social media? 1. Support the Up and ComersThere are a number of social influence platforms that allow you to leverage top celebrities to tweet and like your business or product. However, I think there … Continue reading 12 Best Ways to Use Influencer Marketing on Social Media
Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand. Devon Wijesinghe on January 19, 2017 Thanks in part to a “60 Minutes” segment in October, influencer marketing has crossed over. It’s no longer just a topic … Continue reading Why influencer marketing trumps influencer advertising