Category Archives: Influencer Marketing

Important Influencer Marketing Trends to Watch in 2021

Nick Backlanov February 2, 2021 Influencer marketing has firmly established itself in the marketing mix of many brands. More and more brands are using influencers on Instagram, YouTube and Tiktok to broadcast their message to their target audience. HypeAuditor (my company) analytics platform has identified six trends that will largely determine influencer marketing in 2021. … Continue reading Important Influencer Marketing Trends to Watch in 2021

What is Influencer Marketing: How to Develop Your Strategy

Chris Christoff December 3, 2020 Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Today influencer marketing has emerged as one of the most popular digital marketing trends, and businesses are enthusiastically collaborating with influencers to promote their products and services. … Continue reading What is Influencer Marketing: How to Develop Your Strategy

What marketers need to know about authenticity in influencer marketing

Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing

Viral Nation Launches Cross-Platform Influencer Marketing Tool

Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan  @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool

Agency commits to equality in influencer marketing

And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing

Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]

Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]

How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?

Harikrishna Kundariya — March 18, 2020 Social Media is no more just a way to connect with peers but also a way to market a business and sell around the globe. As a significant number of people joined social media channels like Facebook, Instagram, LinkedIn, etc, a few of them started to influence people by … Continue reading How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?