Category Archives: Influencer Marketing

Halloween Influencer Generated Content Report [Infographic]

Liz Gottbrecht — October 18, 2017 Follow @https://twitter.com/lizgottbrecht — October 18, 2017 There’s no better time to unleash the power of influencers than Halloween. This year, the spook-tacular holiday is projected to have another record-setting season – with expected spend to reach $ 9.1 billion, up from $ 8.4 billion in 2016. This year, our … Continue reading Halloween Influencer Generated Content Report [Infographic]

How to Use Data-Backed Influencer Marketing to Grow Your Startup Business

Bill Achola — October 15, 2017 Follow @billachola — October 15, 2017 The world of business is undergoing massive transformations. Being a business graduate, I was used to studying about companies that were big corporate giants. Our classes in marketing would be all about how these companies came up with clever innovative campaigns that were … Continue reading How to Use Data-Backed Influencer Marketing to Grow Your Startup Business

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel. Elizabeth Laird on July 17, 2017   When it comes to lead generation, quality is the name of the game. A paid media campaign may generate a record number of leads, … Continue reading How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

5 Insider Tips on How To Manage Micro-Influencers

Oscar Jesionek — June 13, 2017 — June 13, 2017 Micro-influencers are the new buzzword in the social media marketing landscape. While the average person today is well aware of how popular Youtube and Instagram influencers are, it’s actually the rise of micro-influencers with significantly smaller followings that marketers are taking notice of. More and … Continue reading 5 Insider Tips on How To Manage Micro-Influencers