The Current State of Influencer Marketing [Infographic]




  • — August 13, 2018

    Influencer marketing is said to be worth over $ 1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketing over the next 12 months.

    If you’re not using influencer marketing in your strategy here are some facts to change your mind.

    Did you know that 47% of 18-24-year-olds use ad blockers? Even outside of this age bracket, eMarketer found that across all age groups 30% are using adblocking software.

    Nielsen found that 92 % of consumers around the world trust earned media, such as recommendations from friends and family, above all other forms of advertising. See where I’m going with this? Influencer marketing is a solution to the adblock challenge and helps create trusted recommendations for brands.

    Influencer marketing can be used at any stage of the buyer-funnel. Major influencers (those with a very large reach), can help boost brand awareness and attract potential customers. Micro influencers (those with smaller but very engaged communities) are often beneficial when it comes to the consideration & decision stage of the cycle. Always consider what the purpose of your influencer marketing campaign is, so you can target the right influencers.

    Whether you’re part of a B2B or B2C industry, an influencer marketing strategy can be beneficial to your brand. Despite what some may think, there are influencers in every industry, it might just be the case that you have to search harder for them. Don’t underestimate the power of LinkedIn if you’re a B2B brand, there are hundreds of thought leaders on the platform, from all kinds of industries!

    The infographic below examines the current state of influencer marketing- specifically what other marketing professionals are using influencer marketing for, how they’re measuring their campaigns and the increase in influencer marketing posts.

    The Current State of Influencer Marketing [Infographic]

    Infographic from Meltwater

    We at Meltwater used a combination of data from the WFA’s latest study into influencer marketing and our new eBook ‘The State of Influencer Marketing’ which you can read here.

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    Author: Hannah Williams

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