Category Archives: eCommerce Content

6 Best Practices to Swear by When Marketing a New E-Commerce Store

George Konidis June 8, 2021 Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. But not all ecommerce stores are successful in achieving this objective. According to multiple sources including HuffPost and Forbes, 90% of ecommerce startups fail within 120 days. One of the top reasons why … Continue reading 6 Best Practices to Swear by When Marketing a New E-Commerce Store

How To Build a Remarkable Brand Experience For Knowledge Commerce

Shobha Ponnappa — April 6, 2020 Brand Experiences Don’t Live In A World Of Their Own. They Have To Be Evaluated Against Customer Expectations Unknown to you, every potential and existing customer of yours, when he hits a contact point with your brand, comes with an expectation set in his mind. This dictates how he … Continue reading How To Build a Remarkable Brand Experience For Knowledge Commerce

How to Develop your eCommerce Content Marketing Strategy [With Examples]

George Mathew — February 16, 2018 — February 16, 2018 You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit a lot by engaging in creating content for … Continue reading How to Develop your eCommerce Content Marketing Strategy [With Examples]

How Ecommerce Brands Should Approach Content Marketing in 2018

William Harris — September 10, 2017 Follow @wmharris101 — September 10, 2017 Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from … Continue reading How Ecommerce Brands Should Approach Content Marketing in 2018