Shobha Ponnappa — April 6, 2020 Brand Experiences Don’t Live In A World Of Their Own. They Have To Be Evaluated Against Customer Expectations Unknown to you, every potential and existing customer of yours, when he hits a contact point with your brand, comes with an expectation set in his mind. This dictates how he … Continue reading How To Build a Remarkable Brand Experience For Knowledge Commerce
Elijah Masek-Kelly — February 2, 2020 In the 3rd quarter of 2019, e-commerce accounted for 11.2% of all sales. This marks an upward trend from last year. In order to make sure that your company is well-suited to take advantage of that surge in business, it’s key that you use effective content marketing to separate … Continue reading The Trends Shaping E-Commerce Content Marketing
George Mathew — February 16, 2018 — February 16, 2018 You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit a lot by engaging in creating content for … Continue reading How to Develop your eCommerce Content Marketing Strategy [With Examples]
William Harris — September 10, 2017 Follow @wmharris101 — September 10, 2017 Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from … Continue reading How Ecommerce Brands Should Approach Content Marketing in 2018
Andy Beohar — April 28, 2017 Follow @sevenatomsbuzz— April 28, 2017 Reaching new audiences online can be difficult as an ecommerce brand, especially because it is a challenge to build links, attract search traffic, and encourage social shares to product pages. That’s where ecommerce content marketing comes in. Below, we offer some actionable tips that … Continue reading Ecommerce Content Marketing: The Ultimate Guide
Chris Dunne — April 1, 2017 Follow @FeedbackExpress— April 1, 2017 There are two main problems that plague all ecommerce merchants: lack of traffic, and lack of conversions. If you’ve been having trouble with either—or want to improve both…here are five awesome tips for you. First off, let’s make sure everyone knows the difference between … Continue reading 5 Ways to Improve Your Ecommerce Website
by Emelina Spinelli Follow @ecspinelliSeptember 1, 2016 How to Design a Great Ebook with Zero Design Skills By this time you probably understand the value of creating a free ebook offer to build your email list. If you don’t, you should read this article and get on it! You know that you need to design … Continue reading How to Design a Great Ebook with Zero Design Skills
by Jenna Erickson July 8, 2016 Follow @gocodalJuly 8, 2016 Boost your SEO game and get noticed. Bringing a blog onto your eCommerce website can “up your SEO game” by giving search engines (like Google) enough content and links to rank the site. Product descriptions and headline tags are not typically enough to produce optimal … Continue reading Your eCommerce Website Needs a Blog
by Tony Messer July 6, 2016 Follow @AntonyMesserJuly 6, 2016 It’s tough running an Ecommerce store these days. Whatever you’re selling, the chances are you’re up against some pretty stiff competition. It can feel like you’re a little mom and pop shop trying to compete against the 900 pound ecommerce gorillas like Amazon. And if … Continue reading 6 Surprisingly Simple Ecommerce Content Marketing Tips
by Richard Shapiro January 24, 2016 Follow @RichardRShapiroJanuary 24, 2016 E-commerce is here to stay, here to stay, here to stay. Sounds repetitive. It is! One of Albert Einstein most famous quotes: “Insanity: is doing the same thing over and over again and expecting different results.” Just about all E-commerce executives should go back to … Continue reading E-Commerce Marketers Can Learn From Albert Einstein
