by Jake Goeckeritz May 1, 2016May 1, 2016 When you have a free minute on your phone, it’s easy to quickly hop onto Facebook and check out what’s going on. If you’ve been paying even a little bit of attention, you’ve seen ads catered to your interests popping up on this Goliath of a social … Continue reading Everyone Can Use Facebook Ads
by David Eaves April 21, 2016 Follow @DavidEavesApril 21, 2016 Let’s face it. In business, we’ve all had our fair share of difficult clients (you know who you are) that make work a little more… “Interesting”. While most customers are a pleasure to work with – some tend to get in the way of delivering … Continue reading Not Everyone Makes a Great Customer [Infographic]
by Sandra Rand March 24, 2016 Follow @sandra_randMarch 24, 2016 When 98 of Facebook’s top 100 advertisers also market their products on Instagram, you can bet you need to have an air tight strategy to make sure you can compete. You can’t just re-use the stuff you’re putting out on Facebook; it’s an apples-to-oranges comparison. … Continue reading 3 Instagram Ads Best Practices That Go Completely Against What Everyone Else Is Saying
by Shane Barker March 4, 2016 Follow @shane_barkerMarch 4, 2016 Keywords had always been an important part of the research process for copywriters, even before search engines came into existence. Keyword research is an essential step in building a website that gets decent traffic. It’s also necessary for gaining a better understanding of your niche … Continue reading What Everyone Ought To Know About Keyword Efficiency Indexing (KEI)
by Marcelo Garcia Cisneros February 22, 2016 Follow @mgc75February 22, 2016 If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and regulations coming out about it. So, why is everyone talking about native ads and … Continue reading Why Is Everyone Talking About Native Ads?
by Shana Rusonis February 9, 2016February 9, 2016 Whether you’re just getting started or working on building your optimization muscle company-wide, sourcing ideas for A/B tests from around the organization ensures that you incorporate a wide range of perspectives into your experience optimization strategy. Strategic test ideas can come from marketers, customer support agents, sales … Continue reading How to Get Everyone Involved in Optimization in 6 Steps
Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities. Barry Levine on February 4, 2016 A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report from email marketing provider GetResponse. Out today, … Continue reading Report: Almost Half Of Email Marketers Send Everyone The Same Email
by Dave Brock February 1, 2016 Follow @davidabrockFebruary 1, 2016 Today, I had an unusual exchange of emails with a top executive (client and close friend). I’d sent, perhaps too casually, a note with a critique and suggestions on a project his team had been working on, somewhat related to the things I was doing … Continue reading Everyone Is Fighting A Battle You Know Nothing About!*
by Steve Gumm January 30, 2016 Follow @stevegummJanuary 30, 2016 Local video marketing is a just a term to describe a type of service. That’s all. It’s words. To one reader it will mean one thing and to another something entirely different. The same can be said for any profession, title or name for that … Continue reading Local Video Marketing and What Everyone is Missing
by Stephanie Wharton January 8, 2016January 8, 2016 Last year, we established that Instagram is an influential force in the fashion industry. The platform has provided fashion figures and fans with the ability to share and consume content in an incredibly unique way. Fashion brands bought into it, too. Retailers from Forever 21 to Nordstrom … Continue reading These 7 Brands Prove Instagram Is For Everyone
