It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
Dave Wakeman — April 18, 2017 Follow @davidwakeman— April 18, 2017 Lately it seems like as a business culture we are more and more hearing about price wars, the destruction of retail brands, and how cost cutting management initiatives are driving lower and lower customer satisfaction. And, I get it. All of these things sound … Continue reading In a Price War, Everyone is a Loser!
The A/B testing platform runs on top of Google Analytics. Ginny Marvin on March 30, 2017 at 2:48 pm Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries. Google introduced Optimize 360 last spring as part … Continue reading A/B testing solution Google Optimize is out of beta and free for everyone
Dave Sutton — February 28, 2017 — February 28, 2017 Contrary to what you may hear from some marketing pundits, email marketing has been more effective than it has ever been. Email marketing spend continues to grow, and is expected to exceed $ 2.5 billion in 2017, with more than 294 billion emails sent daily. … Continue reading 1 Avoidable Email Marketing Mistake that Everyone Makes
Dave Brock — December 4, 2016 Follow @davidabrock— December 4, 2016 Too often, we look at a person’s title, CEO, EVP, SVP, C-Level something or other, Vice President, Director, Manager; confusing the title with leadership. In the best of all worlds people in executive or managerial roles would be great leaders. In reality, that’s not … Continue reading Don’t Confuse Leadership With Titles, Everyone Leads!
by Tink Taylor Follow @tinktaylorOctober 11, 2016 If you’re unfamiliar with List-Unsubscribe, it’s an optional piece of text that you add to the technical header of your emails The text instructs email clients – such as iOS10, Hotmail and Gmail – to automatically show the unsubscribe button in the header. One of Apple’s new features … Continue reading iOS10’s New Unsubscribe Button: Is Everyone Going to Leave My List Now?
by Brian Fanzo Follow @iSocialFanzSeptember 1, 2016 Twitter has changed my life, personally and professionally, in ways I can’t even begin to explain. I also understand that Twitter isn’t like any other social network. The quirks and limitations cause many to give up and many others to not see how someone like me finds so … Continue reading 6 Twitter Power User Features For Everyone
by John W Hayes July 21, 2016 Follow @john_w_hayesJuly 21, 2016 Ecommerce professionals used to talk about the Internet creating a “level playing field” for businesses of all shapes and sizes to compete on, but now that virtually everyone sells online, that playing field is looking increasingly waterlogged, making it incredibly difficult to find a … Continue reading When Everyone Sells Online, Where Do You Find a Competitive Edge?
by James Potter July 7, 2016 Follow @thelinkedinmanJuly 7, 2016 The other day, I was meeting a client for coffee, and he seemed very excited. You’ll never guess how many new contacts I got this week, he said. 72! In a single week! Well, that might sound impressive, but is it really? When I asked … Continue reading Why Connecting With Everyone May Cause You to Lose Out
by Brad Swezey May 5, 2016 Follow @JustSmallBizMay 5, 2016 Hi, good morning. What today’s topic is going to be is what everyone ought to know about your business, specifically your small business. There are a lot of businesses out there, as you know, and many of you, many of us, actually frequent the bigger … Continue reading What Everyone Ought to Know About Your Business
