Tag Archives: Everyone

When Everyone Sells Online, Where Do You Find a Competitive Edge?

by John W Hayes July 21, 2016 Follow @john_w_hayesJuly 21, 2016 Ecommerce professionals used to talk about the Internet creating a “level playing field” for businesses of all shapes and sizes to compete on, but now that virtually everyone sells online, that playing field is looking increasingly waterlogged, making it incredibly difficult to find a … Continue reading When Everyone Sells Online, Where Do You Find a Competitive Edge?

3 Instagram Ads Best Practices That Go Completely Against What Everyone Else Is Saying

by Sandra Rand March 24, 2016 Follow @sandra_randMarch 24, 2016 When 98 of Facebook’s top 100 advertisers also market their products on Instagram, you can bet you need to have an air tight strategy to make sure you can compete. You can’t just re-use the stuff you’re putting out on Facebook; it’s an apples-to-oranges comparison. … Continue reading 3 Instagram Ads Best Practices That Go Completely Against What Everyone Else Is Saying

What Everyone Ought To Know About Keyword Efficiency Indexing (KEI)

by Shane Barker March 4, 2016 Follow @shane_barkerMarch 4, 2016 Keywords had always been an important part of the research process for copywriters, even before search engines came into existence. Keyword research is an essential step in building a website that gets decent traffic. It’s also necessary for gaining a better understanding of your niche … Continue reading What Everyone Ought To Know About Keyword Efficiency Indexing (KEI)

How to Get Everyone Involved in Optimization in 6 Steps

by Shana Rusonis February 9, 2016February 9, 2016 Whether you’re just getting started or working on building your optimization muscle company-wide, sourcing ideas for A/B tests from around the organization ensures that you incorporate a wide range of perspectives into your experience optimization strategy. Strategic test ideas can come from marketers, customer support agents, sales … Continue reading How to Get Everyone Involved in Optimization in 6 Steps