A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics.

Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free for everyone and available in 180 countries.

Google introduced Optimize 360 last spring as part of the new Google Analytics 360 Suite. The free version debuted in beta last fall, and the company says over 250,000 users had requested access.

Google Optimize is designed for small to mid-sized businesses. It ties in with Google Analytics, and that data is used to inform website tests. A visual editor lets users drag and page drop elements and it’s also possible to edit raw HTML or add JavaScript or CSS rules in the editor.

Tests can be targeted at specific user segments and set URL rules to determine which pages on which to run a test.

You can access Google Optimize here.


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