Category Archives: Success Stories

The Subtle Art of Delay: Why Waiting Is the Difference Between Success and Failure

Mayo Oshin — October 2, 2019 Follow @mayowaoshin Shortly after midnight on September 26, 1983, the world nearly came to an end. A few hours earlier, Stanislav Petrov—a lieutenant colonel in the Soviet Air Defense Forces—began his shift as the duty officer at Serpukhov-15, a secret command center near Moscow where the Soviet military monitored … Continue reading The Subtle Art of Delay: Why Waiting Is the Difference Between Success and Failure

I Played Nice With My Enemy and Found My Biggest Success Along the Way

Roy Morejon — August 21, 2018 Follow @RoyMorejon — August 21, 2018 sasint / Pixabay When most people think about enemies in business, they tend to focus on their competitors. After all, these individuals are chasing after your potential customers, trying to undercut you on price, and emulating your best practices that you’ve worked for … Continue reading I Played Nice With My Enemy and Found My Biggest Success Along the Way

3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story

Rachel Foster — June 12, 2017 Follow @CopywriterTO— June 12, 2017 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, … Continue reading 3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story