Category Archives: SEO Mistakes

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. Brian Weiss on September 11, 2017   Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. … Continue reading Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

5 mindset mistakes you may be making when it comes to SEO

Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom Demers delves into some common attitudes and behaviors that can prevent your campaigns from reaching their full potential. Tom Demers on August 15, 2017   Recently, I’ve been reading a lot about different approaches to page speed optimization. During … Continue reading 5 mindset mistakes you may be making when it comes to SEO

16 common on-site SEO mistakes you might be making right now

Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! Pratik Dholakiya on August 3, 2017 at 2:24 pm SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially … Continue reading 16 common on-site SEO mistakes you might be making right now

5 ways your merchandising strategy is affecting SEO performance

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. Stephanie LeVonne on April 19, 2017     When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold … Continue reading 5 ways your merchandising strategy is affecting SEO performance